Aug 2022 – Feb 2025 · 2 yrs 6 mos · Remote

• Leading the growth mandate at Hiver with a 25+ memebers marketing team across digital, field, product, MarkOps, webdev and customer marketing.
• Key highlights:
• Set-up and scaled marketing and outbound (BDR) teams
• Grew organic traffic to 3x and MQAs to 2.5x
• 20x improvement in paid ad ROAS
• Launched events, podcast, customer community, and brand campaigns
• Hiver is a support helpdesk platform on a mission to help organizations of all sizes engage meaningfully with their customers, employees, and vendors.

Apr 2022 – Aug 2022 · 4 mos

• Private to Public run: Led the marketing pipeline and growth mandate for the APAC MEA region at Freshworks.
• Handled and scaled a cross-border field marketing team to manage 4 key markets: India, ANZ, ASEAN, and Middle East & Africa
• Supported and orchestrated pipeline and revenue through multiple channels: Events (17%), Digital (15%), Partnerships (30%) and Outbound (25%)
• Executed varied event formats: digital, private and experiential dinners, to large format conferences

Dec 2020 – Mar 2022 · 1 yr 3 mos

Jun 2019 – Nov 2020 · 1 yr 5 mos

Jun 2016 – May 2019 · 2 yrs 11 mos · Gurgaon, India

• Leading the regional marketing, started with India, the Middle East, and Africa markets. Currently, responsible for the marketing budget, targets, and brand awareness in the Asian markets.
• Develop and execute GTM for the Asian market (Singapore, Hong Kong, Malaysia)
• Drive campaigns to acquire new accounts, expand in current base, and retain customers

Jan 2015 – Mar 2016 · 1 yr 2 mos · Bengaluru Area, India

• Support leadership in formulating organizational strategies, defining client segmentation and developing targeted offerings
• Develop and execute GTM programs to accelerate business opportunities

Aug 2014 – Sep 2014 · 1 mo · Taiyuan, Shanxi, China

• IBM Corporate Service Corps was launched in 2008 and is one of the coveted leadership development programs in IBM. It provides a platform to selected top-performers for delivering high quality problem solving for communities and organizations in emerging markets. www.ibm.com/corporateservicecorps
• Vishal was part of team 3 who worked together with Taiyuan Yu Lin Community Social Work Centre and Shanxi Jia Fu Le Corporation to help them explore innovative methods of community management and social service delivery. The team analyzed the current business processes and made recommendations to help clients increase operational efficiencies, improve brand awareness and grow business.

Jun 2013 – Jan 2015 · 1 yr 7 mos

• Leading the marketing strategy & planning for GBS's MobileFirst portfolio globally.
• Plan and manage marketing activities for MobileFirst services.
• Ensure healthy business pipeline & eminence through various demand generation activities- trade shows, workshops, webinars, social media, thought leadership etc.
• Build & promote a cohesive One-IBM portfolio & messaging working with other brands

May 2010 – Jun 2013 · 3 yrs 1 mo

• Develop and manage marketing plan for industry framework and products to achieve a revenue and other marketing targets (marketing assets, case studies, demos, videos etc)
• Pipeline analysis to identify gaps and take corrective marketing measures to amplify pipe at geo level and overcome identified challenges
• Effectively collaborate with brand owners, demand programs, Market Insights and Worldwide Field Enablement counterparts to develop one consistent external view of the industry to IBM clients and key influencers
• Generate thought leadership and promote SPDE/MEF/ICSE by meeting BPs/Clients/attending International events

Apr 2008 – Apr 2010 · 2 yrs

• Incubate, design and position Go To Market solutions in consultation with field sales and competency teams mapping market viability to in-house competency
• Develop and manage the overall marketing plan for the verticals
• Evaluation of industry / technology specific alliances and membership to strengthen the present portfolio
• Complete plan of launching the solutions and keeping track of post launch activities
• Web based campaign planning and execution for identified services and solutions
• Information push to - website, conferences, publications, internal and external communication
• Manage training activities for the new solutions for sales and inside sales
• Research, market identification, solution thought generation, solution short listing and managing solution development

Apr 2007 – Jun 2007 · 2 mos

• Internship at iflex solutions
• Product-Gap analysis to recommend companies for M&A
• Identification of selling and cross-selling opportunities in Nigerian market
• Process mapping for Customer Meet at Mauritius