Jun 2020 – Present · 5 yrs 9 mos · India

• As CMO and Head of GCC Marketing at NEC India, I lead global marketing and strategic growth initiatives that shape NEC’s position as a digital transformation and public infrastructure leader. My mandate spans driving business transformation, market expansion, and brand elevation across India, the Middle East, Europe, and Asia-Pacific — uniting innovation, sustainability, and purpose to power national and enterprise-scale digital programs.
• I have been instrumental in repositioning NEC from a technology solutions provider to a strategic partner in digital governance, infrastructure modernization, and enterprise transformation. This journey has involved building high-performance marketing engines, deploying AI-driven growth systems, and forging partnerships that have strengthened NEC’s competitive advantage in the global market.
• At the intersection of technology and purpose, I have driven NEC’s participation in large-scale national digital infrastructure programs — expanding the company’s Smart Cities footprint, scaling AI- and IoT-led platforms for public safety, mobility, and governance, and advancing transformative projects like DigiYatra, which has redefined the travel experience across airports.
• In my concurrent global role with NEC Corporation Japan, I lead the Marketing Center of Excellence for Global Smart Cities, driving innovation narratives, cross-regional synergy, and portfolio differentiation. I also contribute to global growth councils, influencing business strategy, capital allocation, and M&A evaluations.
• Beyond business transformation, I champion a culture of innovation, inclusion, and sustainability. I’ve led programs that integrate ESG principles into smart-city design and digital infrastructure, embedding renewable energy adoption and carbon-neutral frameworks into national projects. These efforts have positioned NEC India as a global talent and innovation hub within the organization and a thought leader in sustainable technology.

Jan 2019 – Apr 2020 · 1 yr 3 mos · India

Jul 2018 – Jul 2024 · 6 yrs · India

Nov 2015 – Dec 2018 · 3 yrs 1 mo · New Delhi Area, India

• As Global Head of Marketing and Brand Transformation, I led the repositioning of a legacy telecom and broadband enterprise into a next-generation digital transformation brand. This strategic shift elevated the company’s visibility in the enterprise technology landscape, driving renewed investor confidence, stronger analyst perception, and deeper customer, partner, and market engagement.
• I spearheaded the launch of a cloud-first, secure, and agile enterprise narrative that unified the company’s offerings across Cloud, Data Center, Network, SaaS, and Digital Services. By embedding a verticalized go-to-market approach and purpose-driven storytelling, I strengthened the company’s brand relevance and competitive differentiation in high-growth technology segments.
• My leadership extended across growth acceleration, investor engagement, and ecosystem expansion — helping shape the company’s market perception as a credible global FinTech and digital infrastructure player. Collaborating closely with executive leadership, I built global co-marketing and go-to-market alliances with leading OEMs and hyperscalers, strengthening both partner ecosystems and enterprise reach.
• As part of this transformation, I also led the development of an integrated demand generation and digital marketing engine spanning APAC, EMEA, and the Americas. This created a unified global presence, improved marketing efficiency, and ensured a consistent brand voice across markets. I further drove brand advocacy through media relations, analyst engagement, and customer storytelling that enhanced reputation and share of voice among global technology leaders.
• Beyond marketing transformation, I established scalable operating models and governance frameworks that fostered accountability, agility, and innovation across global teams. This included setting up a Global Center of Excellence in India and building a culture that prioritized creativity, data-driven performance, and cross-functional collaboration.

Jul 2014 – Oct 2015 · 1 yr 3 mos · New Delhi Area, India

• Global Marketing & Strategy - President's Office
• , I was entrusted with building and leading the company’s global customer experience and advocacy charter from the President’s Office. My role focused on enhancing customer engagement, institutionalizing data-driven decision-making, and transforming customer experience into a measurable driver of business growth and brand equity.
• I led the design and implementation of a holistic Voice of Customer (VoC) platform that integrated people, processes, and technology to provide real-time insights and close the feedback loop across business functions. This initiative strengthened customer relationships, improved delivery standards, and enabled proactive experience management across global accounts.
• By mapping end-to-end customer journeys and identifying critical Moments of Truth (MoTs), I established a structured Customer Lifecycle Management (CLM) framework that informed product roadmaps, service delivery, and support models. I also conceptualized and led Customer Advisory Councils across major international markets — creating a strategic engagement forum for co-innovation, partnership, and long-term relationship building.
• Through continuous engagement and actionable insights, I helped elevate customer satisfaction and advocacy levels, aligning experience programs with business strategy and brand promise. My work reinforced TATA Communications’ position as a customer-centric enterprise built on trust, collaboration, and innovation.

Sep 2011 – Jun 2014 · 2 yrs 9 mos

• As Head of Strategic Marketing and Business Development within the CEO’s Office, I led B2B and B2B2C growth initiatives that positioned Bharti Airtel as a trusted partner for enterprises across India and global markets. I spearheaded strategic engagement platforms connecting over 1,500 CXOs through marquee industry events such as CIO 100, CTO Forum, Forbes India Leadership Awards, and CFO Conclave, strengthening Airtel’s leadership presence in the enterprise technology space. I also conceptualized and launched the industry-first Customer Advisory Council, creating a platform for thought leadership, innovation exchange, and long-term client collaboration with India’s top CIOs.
• Leading a diverse team of 60 professionals, I designed and executed customer acquisition models for enterprise and SMB markets across India, APAC, MENA, Europe, and the Americas — expanding Airtel’s global footprint across 8,000+ enterprise accounts. I managed an extensive portfolio across voice, data, and mobility services, while driving digital and performance-led marketing initiatives to accelerate growth and customer retention.
• Under my leadership, the marketing organization delivered strong ROI through integrated ATL, BTL, and digital programs that combined analytics, content, and inside sales. I established the Global Customer Engagement Center, a centralized in-house marketing hub that unified customer outreach, demand generation, and campaign execution under one ecosystem.
• Recognized as a consistent top performer, I received multiple awards for excellence in business growth and innovation — including the Gold Award for achieving category-leading 3G growth and consecutive Top Performer Awards for exceptional contributions to enterprise marketing and sales transformation.

May 2009 – Aug 2011 · 2 yrs 3 mos

• As part of Bharti Airtel’s marketing and enterprise leadership team, I played a pivotal role in shaping the company’s brand presence, driving large-scale product launches, and strengthening enterprise relationships across global markets. My work spanned strategic marketing, brand management, partnerships, and high-value enterprise sales across verticals.
• In the marketing leadership capacity, I managed key strategic brand engagements, including Airtel’s global brand relaunch, the “Airtel Business” B2B rebranding, and iconic product introductions such as 3G, 4G, and iPhone launches across key markets. I oversaw implementation of Airtel’s brand architecture for the enterprise business, enhancing both Revenue Market Share (RMS) and Customer Market Share (CMS). My responsibilities also included defining and executing high-impact communication strategies and managing multimillion-dollar marketing budgets across ATL, BTL, and digital channels.
• I also forged strategic alliances with global technology leaders such as Apple, Samsung, Avaya, and Research in Motion (BlackBerry), driving joint go-to-market and co-branding initiatives that strengthened Airtel’s innovation-led positioning. My portfolio included celebrity endorsements, experiential marketing programs, and brand partnerships that elevated Airtel’s visibility as one of India’s most admired brands.

Oct 2005 – Apr 2009 · 3 yrs 6 mos

• As Global Account Manager for the BFSI vertical at Bharti Airtel, I was responsible for driving strategic enterprise sales and managing key client relationships with leading financial institutions. My role focused on delivering tailored connectivity and communication solutions that enabled large banking and financial enterprises to modernize their operations and enhance customer engagement.
• During my tenure, I achieved record-breaking performance milestones, including the highest fixed-line sales numbers ever recorded by an individual in the company’s history. I also led the closure of several landmark deals, such as India’s largest Toll-Free Services contract and the first commercial “Do Not Call” service order, establishing Airtel as a trusted partner for enterprise-grade telecom solutions.
• My deep understanding of enterprise technology, coupled with a strong customer-first approach, contributed to consistent sales growth and long-term relationship building across the BFSI segment.
• Recognized for exceptional contributions to business performance and leadership excellence, I received multiple accolades including Best Data Account Manager (2006–2008), Highest Voice Sales (2007 & 2009), Maximum Data Revenue Achievement (2007 & 2008), the Global Award for Highest BlackBerry Sales from Research in Motion (RIM) and the President’s Top Talent Award.

Apr 2004 – Sep 2005 · 1 yr 5 mos · Ahmedabad, Gujarat, India · On-site

Oct 2003 – Feb 2004 · 4 mos · Pune Area, India

• During MBA

Apr 1999 – Jul 1999 · 3 mos · Noida

• During B.Tech.