S

Shravika Hase

Digital Marketing Specialist

Mumbai, Maharashtra, India6 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Increased LinkedIn followers by 200% in 6 months.
  • Achieved 40% open rate on email campaigns.
  • Organized successful events generating Marketing Qualified Leads.
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in Cybersecurity and AI-driven marketing strategies.

Contact

shra.hase@gmail.comLinkedIn

Skills

Core Skills

B2b Marketing StrategyEvent MarketingSocial Media MarketingDemand GenerationEmail Marketing

Other Skills

A/B TestingAnalytical SkillsBrand DesignBrand DevelopmentBrand ManagementBusiness StrategyClient RelationsCommunicationContent CreationContent ManagementContent MarketingContent StrategyCopywritingCorporate BrandingDesign Thinking

About

Hi, I’m Shravika! 👋 I’m a Senior Marketing Specialist at NuSummit, handling global marketing for its Cybersecurity business. With a deep passion for B2B marketing, I craft campaigns that don’t just drive clicks—they create real impact (Hint: Lead gen). Whether it’s content creation, market research, brand strategy, or email marketing, I handle it all with a smile (and sometimes, a strong cup of coffee! ☕). Let’s not forget about events! I’ve strategized and executed events across the Middle East, USA, and India. Whether it’s managing operational nitty-gritties, promoting the company, networking, or generating new leads, I believe events can be a goldmine for lead generation. 💼 With 6 years of diverse marketing experience across agencies, startups, and MNCs - consider me your B2B marketing Swiss Army knife—versatile, sharp, and swift. 🏞️ When I’m not geeking out over marketing, you’ll probably find me trekking up a mountain, reading something deep, or stretching into my next yoga pose 🧎‍♀️ Let’s connect, or chat about marketing strategy, business or life. Reach out to me at 📧 shra.hase@gmail.com.

Experience

Nusummit cybersecurity

Senior Marketing Specialist

Mar 2024 – Present · 2 yrs · Mumbai, Maharashtra, India

  • In my role at NuSummit, I oversee global marketing initiatives for NuSummit Cybersecurity, driving brand awareness and engagement across India, Middle East, and USA. My responsibilities encompass a wide range of marketing activities, including:
  • ➡️ Social Media Management: Increased LinkedIn followers by 35% within a year by implementing targeted campaigns and engaging content.
  • ➡️Event Execution: Organized successful events, webinars, and roundtables in India, the USA, and the Middle East, generating Marketing Qualified Leads (MQLs).
  • ➡️Website Enhancements: Collaborating with cross-functional teams to optimize our website for user experience and lead generation.
  • ➡️Digital Advertising: Developing and managing paid advertising campaigns that drive website traffic and increase conversions.
  • ➡️Email Marketing: Creating targeted email campaigns to nurture leads and engage our customer base with relevant content.
B2B Marketing StrategyEvent Marketing

Skellam ai

Marketing Manager

Sep 2022 – Jan 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • Skellam AI is a pioneer in customized AI solutions specializing in Marketing optimization.
  • Qubriux is its product - it is an AI-enabled personalized marketing automation tool.
  • Social Media| Email Marketing| Events| Sales enablement| Performance marketing| PR | Employer branding
  • ➡️ Conducted competition research, market analysis, defined the ICP and product
  • messaging
  • ➡️ Executed email campaigns and newsletters, achieving an average open rate of 40% <in
  • targeted campaigns> with A/B testing
  • ➡️ Actively contributed to 8+ events across Middle-East, USA and India, handled pre & post
  • event campaigns. Developed diverse collaterals, including brochures, videos, and flyers
  • ➡️ Curated monthly content strategy across social media channels
  • ➡️ Led content creation for impactful PR initiatives, securing article publications in renowned
  • outlets such as Fortune and USA Today
  • ➡️ Supported sales enablement by creating pitch decks, Knowledge Base, WhatsApp
  • communication, videos etc
  • ➡️ Played a key role in website management, employer branding, and contributed to blog
  • content, ensuring a cohesive brand image
Demand GenerationEmail MarketingSales EnablementEvent MarketingGTMSocial Media+2

Renaissance (formerly frogideas)

Senior Marketing Account Executive

Mar 2021 – Sep 2022 · 1 yr 6 mos

  • At Renaissance, I led the social media strategy and account management for B2B brands.
  • Some of the brands that I worked on and their impact is as below -
  • Brilyant IT Solutions:
  • ➡️ Grew LinkedIn followers by 200% in 6 months.
  • ➡️ Generated 700 leads and drove 3,300 website visits through paid ads on LinkedIn.
  • SAP - Growth Matters Forum:
  • ➡️ Curated and managed a blogging contest to drive brand awareness through user-generated content.
  • ➡️ Oversaw all aspects of the contest, including jury selection and contest theme.
  • ➡️ 50+ blog entries hosted on the community site to drive awareness.
  • ➡️ Increased brand engagement on social media platforms.
  • Personal Branding for a Fortune 500 Billionaire:
  • ➡️ Managed the personal LinkedIn account of a Fortune 500 billionaire.
  • ➡️ Developed content strategy and analysis of account growth.
  • ➡️ Grew account followers by 1,400% in 5 months.
  • ➡️ Established client as a thought leader in their industry.
  • Tata Steel and Mining:
  • ➡️ Developed social media strategy and managed the LinkedIn account.
  • ➡️ Grew followers by 400% in 6 months with a mix of paid and organic tactics.
  • ➡️ Created engaging content to drive brand awareness and establish Tata Steel and Mining as a leading player in the industry.
  • InterGlobe Enterprises:-
  • ➡️ Responsible for content strategy and management of the LinkedIn account
  • ➡️ Increased followers by 40% in 7 months through targeted and engaging content
  • ➡️ Expanded reach and drove engagement on the platform.
  • Other clients - Tata Communications, SAP India, Exponential Ai (SaaS), Oaksmith etc.
B2B Marketing StrategySocial Media MarketingClient RelationsProject ManagementDigital Marketing

Contract advertising india pvt., ltd.

Senior Account Executive (Marketing)

Jun 2019 – Jul 2020 · 1 yr 1 mo · Mumbai Area, India

  • ➡️ Understanding the brief shared by the client, coordinating with internal
  • teams to take projects / marketing campaigns to live.
  • ➡️ Onboarding holistic approach for the marketing strategy of brands : ATL/BTL/DIGITAL
  • ➡️ Regular follow ups on finance , payments to vendors , retainer fees etc.
  • ➡️ Competitive research for existing clients
  • ➡️ Market research for new product development and pitches
  • ➡️ Clients - Lupin - Softovac, Lupizyme , V-bath ( Healthcare/Pharmaceutical), ITC Charmis (FMCG), Khimji jewellers (Leading jewellery brand of Odisha), Cadbury, Pwani (African FMCG brand)

Instaroid

Digital Marketing Intern

Oct 2018 – Jan 2019 · 3 mos · Bangkok Metropolitan Area, Thailand

  • ⚡Handling website for 20+ countries (Wordpress).
  • ⚡Manage social media marketing campaigns.
  • ⚡Competitive research and Market Analysis through Google Analytics.

Fenwick-linde

Assistant International Product Manager (Intern)- International marketing department

Jan 2018 – Jul 2018 · 6 mos · Elancourt, Paris

  • Product management-
  • 1.Conducted market research and competitor analysis
  • 2.Assisted in development of product presentations
  • 3.Articulated product reviews from product development and competitor analysis meetings held with an agile approach
  • Product launch-
  • 1.Participated effectively in the creation of marketing tools such as website, brochures, datasheets, catalogue, technical data etc.for as many as 15 different products in a span of 6 months
  • 2.Developed precise and relevant content for the sales force (website, intranet, extranet, brochures, photos etc)
  • 3.Updated the extranet for the whole range of products in warehousing
  • 4.Communicated and coordinated with outside agencies to create datasheets
  • (developing layouts, ask for quotations, editing, improving photos, updating the datasheet on the extranet etc) involving strict deadlines
  • 5.Assisted in the photoshoot of the product for sales purposes, effectively selected relevant photos to be used etc
  • 6.Organised transport of trucks required for various purposes
  • Product expert-
  • Supported rigorously in organising the International event of the company- 'World of Material Handling' held in Germany which involved creating product briefs, answering customer queries, assisting in product presentations etc

Education

Audencia

Master of science in International Business

Jan 2016 – Jan 2018

The KET's V. G. Vaze College of Arts, Science & Commerce (Autonomous)

Bachelor of Commerce - BCom — Specialisation : Financial Accounting and Auditing

Jan 2013 – Jan 2015

Vasant vihar high school

SSC — High School

Jan 1999 – Jan 2010

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