Dola Halder — CEO
I’m a marketing and strategy professional with ~10 years of experience in B2C businesses. I have worked across multiple marketing roles in management consulting (McKinsey), large CPG (PepsiCo) and startup (Quess Corp's fintech solution). I am an MBA in business analytics and marketing from Wharton (University of Pennsylvania). I bring a unique blend of strategic, executional, creative and analytical skills. Have proven track record of leading multi-cultural teams, having worked across US, Latin America, Europe and Asia, and of working across a wide range of industries (CPG, education, retail, fast-food, fashion, industrial goods and fintech). I have led high performing direct and cross-functional teams to grow business repeatedly with strong marketing fundamentals and problem-solving. I am focused on improving consumer experience, marketing processes, and identifying innovation/expansion opportunities to drive growth. My experiences include: - Brand/ Product marketing (consumer insight, messaging, product development, go-to-market planning, pricing, packaging and assortment strategy, P&L ownership, full-funnel marketing and measurement) - Project management (cross-functional leadership, agile testing and scaling, product launches, leadership communication, business planning) - Customer journey, experiences and lifecycle marketing (acquisition, engagement, retention, driving personalization and loyalty) - Growth strategy (customer segmentation, market research and competitive landscape, new market entry, long-term innovation, defining product-market fit) - E-commerce growth (assortment strategy, merchandising, content optimization, search optimization, channel mix) - Consumer Research & Insights (market research, analytics, testing) - Customer/ channel marketing (loyalty programs, pricing/discounts, in-store promotions, merchandising and assortment strategy - Client and agency management Contact: dola.halder@gmail.com
Stackforce AI infers this person is a B2C marketing and strategy expert with a focus on Fintech and CPG industries.
Location: Chicago, Illinois, United States
Experience: 11 yrs 6 mos
Skills
- Marketing Strategy
- Growth Strategies
- Brand Management
- Customer Acquisition
- P&l Management
- Product Launch
- Marketing Management
- Client Relations
- Sales Management
Career Highlights
- 10 years of experience in B2C marketing and strategy.
- Led cross-functional teams across multiple regions.
- Proven track record in driving customer acquisition and growth.
Work Experience
Chamberlain University
Chief of Staff to COO (1 yr 8 mos)
McKinsey & Company
Associate Consultant (1 yr 4 mos)
Summer Associate (2 mos)
Quess Corp Limited
External Marketing Consultant (2 mos)
PepsiCo
Brand Head - Doritos, PepsiCo India (2 yrs)
Sr. Brand Manager- Kurkure (1 yr 11 mos)
Key Account Manager- Foodservice Channel (1 yr 11 mos)
Sr. Area Sales Manager- Haryana (2 yrs 8 mos)
Education
MBA at The Wharton School
PGDM at Indian Institute of Management, Kozhikode
B.Com (Honors) at Shri Ram College of Commerce (SRCC)
