May 2019 – Feb 2021 · 1 yr 9 mos

• > Built a multi-million dollar ads business from scratch over 4.5 years
• > Achieving profitability and building a solid team for IPO in the coming years
• > Global Advertising Monetization Leader for Truecaller
• > Built Emerging markets South Asia, MENA and Sub-Saharan Africa for Truecaller
• > Market evangelist for In-App Mobile Programmatic ecosystem in Emerging markets
• > Strategic go to market launch specialist
• > Lead Truecaller operations from Inception to Profitability
• > Built Diverse leadership teams across the globe

Sep 2018 – May 2019 · 8 mos

• > Building People, Businesses and Markets
• > 15+ Years of experience in building Emerging markets
• > Delivering results thru sharp business strategies and scaling Truecallers digital business across geographies
• > Passionate about investing in people and building business ground up
• > Leading Global Marketing Solutions team at Truecaller with key focus on South Asia, MENA and SSA.
• > Evangelizing the mobile marketing ecosystem and programmatic across the globe
• > Building Truecaller as one of the Top 3 advertising brands in India in the in-App advertising space
• > General Management - Leading India operations and managing cross functional teams across locations – Delhi, Mumbai, Bangalore
• > Successfully started India Operations in Delhi, Mumbai, Bangalore , hired great talent to build the business

Sep 2016 – Oct 2018 · 2 yrs 1 mo

• > Responsible for building the business and operational management for Truecaller in India.
• > Leading Monetization, overseeing and monitoring country strategy.
• > Developing partnerships to scale the growth in India

Jan 2015 – Sep 2016 · 1 yr 8 mos

• > One of the Founding members of the LinkedIn Marketing Solutions team formed in 2010. Built a new sales channel from the ground up in the last 5 years. Joined Linkedin as a Regional Sales Manager and then my role expanded twice to lead a team at National Level
• > Built India’s Core and Emerging Sales Team under the Marketing Solutions division including new customer acquisitions and a customer base spanning from SMBs to Enterprise.
• > Transformed young managers and building a consistent and high-performing Team. Inspiring and helping them achieve their dreams.
• > Delighting our customers with innovative solutions that solve meaningful problems.
• > Strategic planning, people development, change management, operational scale, and efficiency, cross-functional collaboration. B2B, B2C & Social Media Digital Marketing, multi-tasking

Jan 2014 – Dec 2015 · 1 yr 11 mos

Oct 2010 – Dec 2013 · 3 yrs 2 mos

• Heading the B2C Vertical (Marketing Solutions) for North & East markets.
• A keen planner with proven skills in developing business strategies, product development and annual objectives in tune with core business goals.
• Engage and strategize with senior level executives at client companies to demonstrate how LinkedIn can drive revenue to their business.
• A keen communicator and effective leadership skills with excellent relationship building & concept selling skills.
• Identify and understand trends within client markets and industries. Proactively provide smart client research and industry specific information.
• A successful team leader.

Aug 2008 – Oct 2010 · 2 yrs 2 mos · Gurugram, Haryana, India

• Responsible for generating ad revenue through Y! Web, Y! WAP, Y! Search for the Automobile, Technology and Consumer Durable Verticals from all the Key-Accounts.
• Handled the North and South Markets for Auto Clients.
• Servicing key clients like GM, Maruti, Honda,Toyota, Hyundai, Ford, HP, Microsoft, Oracle, LG, Samsung.
• Closed big sponsorships like Maruti Suzuki Road Safety for Maruti Corporate Brand,
• Chevrolet World Search Championship
• Unique deal with Microsoft for IE8
• Auto Expo Special
• First time innovations by Premium car manufacturers like Honda and Toyota. Started the concept of Home Page Takeovers for the Auto and Technology category.
• Servicing all the main line digital advertising agencies for business development like Lintas, Quasar, GroupM, Tribal DDB, Z.O, Interactive Avenues etc.
• Introduced the new category of OEM’s (Car Audios / Tyres) to the online medium.

Jul 2006 – Jul 2008 · 2 yrs · New Delhi, Delhi, India

• Responsible for advertising sales for The Times of India for all the key Automotive Clients like SONY, JVC, Delphi, Philips, Fiem, Pioneer.
• Heading the new category of OEM's & Auto Ancillaries for the Times Group. Brought
• in 110 new clients to the Times Group.
• Handled a team of executive(s) working on the category of OEM's & Ancillaries.
• Servicing corporate clients and main line advertising agencies for business development.
• Initiated new projects like Magazines, Co-Branding Events, and Sponsorships.

May 2005 – Jul 2006 · 1 yr 2 mos · New Delhi, Delhi, India

• Handled Space Selling in Special Interest Publication Division (SIPD) for
• Magazines in the Automobile Sector - AUTO MONITOR & OVERDRIVE.
• Developed GURGAON as a potential market.
• Maintain & Retain Excellent PR with major Corporate houses & Advertising Agencies.

Sep 2002 – Nov 2003 · 1 yr 2 mos

• Worked with M/S SAS INTERNATIONAL - A 100% Export House manufacturing
• Pashmina Scarves, Knitwear, Bags, Leather Garments with offices in Paris, Spain, Milan,
• HongKong.
• Responsible for all the Marketing and Business Promotions in India & Abroad.
• Organising & participating in the Fairs Abroad as well as in India.
• Client Servicing, Co-ordinating with Buyers & Buying Agents.
• Training - Work Experience