May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

• As CMO of Sprinklr (NYSE: $CXM), I lead the Global Marketing, Pricing & Monetization, SDR and Inside Sales functions at Sprinklr, managing a global team of 250+ spread across 16 countries. Since joining the executive leadership team in May 2022, my focus has been to drive profitable and durable growth for the company on the back of strategic transformations across people, process and technology. While I was originally hired to run global marketing, my role has expanded each year to include global Sales Development( SDR), and subsequently to lead pricing & monetization for the company.
• Orchestrated a comprehensive restructuring of the marketing department to drive more specialisation, growth and efficiency.
• Successfully restructured people vs program investments from 70:30 to 40:60 , while growing marketing-sourced revenues to 21.5% of overall revenues.
• Brought down marketing expenses from 11% to 5% of revenues to drive company profitability.
• Established new functions and re-built some from the ground up : Product Marketing, Customer marketing, ABM, field & partner marketing, to name a few..
• Instrumented a new inside sales and inbound SDR function to scale inbound growth on the back of newly introduced PLG & self-serve motions.
• Scaled category awareness and pipeline growth by implementing an integrated GTM strategy that closely aligned between product, sales, marketing and customer success teams.
• Led transformations across people, process and technology to improve SDR productivity and pipeline. SDR pipeline productivity and quota attainments consistently improved and exceeded goals each quarter since the team moved under marketing.
• Kicked off a comprehensive program to redefine the pricing and packaging strategy for the company across all products & solutions, including defining discounting governance, optimising renewal strategy and evolving our AI pricing strategy.

Nov 2018 – Apr 2022 · 3 yrs 5 mos · Chennai, Tamil Nadu, India

• No mandate could be more challenging and exciting than driving growth at a unicorn that's already blitz-scaling towards epic growth milestones. My team and I at Freshworks were tasked with driving this transformational growth through revenue marketing programs that were crafted to achieve audacious business goals. I led a global team of 400+ marketing, operations and sales development professionals (SDRs/ BDRs), and had the fortune of driving several transformations over my tenure there that played a critical role in helping Freshworks become the first Indian B2B SaaS company to list on NASDAQ in September 2021.
• Built several functions from scratch and hired exceptional leaders/SMEs, assembling a world class team within 6 months of joining the organisation. This includes marketing technology and operations, content marketing, integrated campaigns, digital marketing, design, partner marketing, customer marketing and field marketing teams. Scaled the team from 60 to 300+ marketers in 4 continents and 7 different offices across the world.
• Built and scaled the sales development (SDR/BDR) team and drove significant transformation across people, process and technology; Scaled the SDR Function from 50 to 250+ people across 5 different global locations.
• Completely re-engineered the ad-tech, mar-tech and sales-tech stack to accelerate growth and build better visibility on pipeline and revenue.
• Consciously crafted a happy, meritocratic and performance-driven culture that drove one of the lowest attrition rates within the organisation.
• Scaled company revenues on the back of these efforts by more than 4X in just over 3 years.

Oct 2017 – Jul 2018 · 9 mos · Mumbai

• Hotstar is India’s largest premium streaming platform with over 100 Mn monthly active users. Owned by Star TV and a subsidiary of 21st Century Fox ( and now part of Disney), Hotstar launched in the US & Canada in late 2017, and expanded into other global markets over the next few months.
• I was responsible for driving revenue and subscriber growth for Hotstar in International markets.

Jul 2015 – Oct 2017 · 2 yrs 3 mos · Bengaluru Area, India

• InMobi is the world’s largest independent mobile advertising platform, and India’s first Unicorn. I joined the company during its early years and grew rapidly to assume the role of global CMO in 2015.
• Drove all aspects of global marketing spanning branding, corporate communications, product marketing,demand generation, digital marketing, marketing research, analytics, design & field marketing.
• Managing a multi-million-dollar marketing budget, I was responsible for building InMobi's brand & enabling revenues across all global markets including US, China, EMEA, and APAC
• ➢Developed and delivered the global marketing strategy for InMobi, and articulated the value proposition of its mobile advertising solutions for brands, agencies and mobile-first businesses globally.
• ➢ Built and retained a world-class team of 30+ global, multicultural, senior marketing leaders across San Francisco, New York, Beijing, Shanghai, London, Bangalore, Singapore, and Sydney.
• ➢ Launched InMobi's new video advertising platform globally - the platform grew 4X between 2015 & 2016, contributing to over 15% of the company's total revenues.
• ➢ Conceptualized and delivered localized marketing campaigns across US, China and South-East Asia to establish them as the top 3 revenue markets for InMobi globally.
• ➢ Delivered many accolades for the business during my tenure, including Fast Company's 'The most innovative companies' listing in 2016.

Mar 2014 – Jun 2015 · 1 yr 3 mos · Bengaluru Area, India

• Drove all aspects of product marketing for InMobi's performance marketing solutions that contributed to over 70% of global revenues at InMobi. Outside of leading product launches on the performance marketing front, I also drove partnerships between InMobi and top mobile tracking & attribution platforms in the industry to drive standardization & enable accurate and independent tracking for mobile campaigns; Conceptualized and drove co-marketing initiatives across partners to evangelize the need for robust tracking solutions to maximize ROI.

Aug 2012 – Feb 2014 · 1 yr 6 mos · Bengaluru Area, India

• As the global developer marketing lead, I brought to market & drove penetration for over a dozen developer products on the user acquisition & monetization front - including but not limited to InMobi Native Ads, Video Ads & Analytics. Collaborating with global business leaders, I drove key strategic initiatives and revenue acceleration programs for InMobi's developer facing products.

Jan 2011 – Jul 2012 · 1 yr 6 mos · Bengaluru Area, India

• > Member of the core founding team at InMobi SmartPay, a mobile payment platform that helped developers monetize their apps on mobile web and android through in-app carrier billing.
• > Drove partnerships with leading app developers, telecom operators and payment aggregators across the globe, generating multi-million dollar annual transaction volumes through in-app payments.
• > Part of the team that led the acquisition of Metaflow solutions, a global android app distribution platform that was later launched as InMobi App Publish.

Jan 2009 – Jan 2011 · 2 yrs

Jun 2008 – Dec 2008 · 6 mos

Jun 2004 – Mar 2007 · 2 yrs 9 mos