Sep 2022 – Mar 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Owned P&L for the Fresh category in Mumbai, scaling growth while materially improving margins in a high-velocity business.
• Drove 8× topline growth in 5 quarters with ~30% QoQ growth
• Increased AOV by 80% and net margin contribution by 3× via pricing and assortment strategy
• Owned pricing, promotions, unit economics, and GTM for new launches
• Led funnel, UX, CRM, and lifecycle programs to improve traffic, conversion, and retention
• Ran large-scale sales events & growth campaigns across app and offline ops
• Fixed underperforming stores and SKUs through deep cohort and lifecycle analysis
• Impact
• Contributed ~20% to overall business growth
• Improved purchase frequency (+7%) and buyer retention (+5%)
• Increased category conversion by ~10%

Oct 2021 – Sep 2022 · 11 mos · Bengaluru, Karnataka, India

• Built and scaled the Fresh category across non-metro and Tier-2/3 markets with a strong focus on affordability and unit economics.
• Launched fresh categories from 0→1 in West & Central India
• Scaled to 20,000 orders/day within 4 months, exceeding growth KPIs
• Designed market-fit assortments and pricing based on consumer and competition insights
• Built a scalable operating model for Tier-3 expansion
• Solved key customer journey frictions to improve conversion and repeat

May 2021 – Oct 2021 · 5 mos

• Lunched new Strategic business vertical (Farmer to Mandi) in West zone.
• Streamlined supply Model & achieved sustainable tonnage of 100+ tons/day and sales turnover of 4 cr Monthly .
• Tied Up with many FPOs and started new collection centers for sustainable supply of veggies.

Mar 2021 – Apr 2021 · 1 mo

• Headed the growth project for Pune BU and managed the functioning and cross functioning of Supply, Operations and Sales domain
• Started New markets and market sales channels that added 20% to overall tonnage of the city.
• Extensively worked on increasing the operational efficiency, customer retention and waste minimization to improve the CM1 of BU.

Jan 2021 – Feb 2021 · 1 mo

• Expanded Ninjacart existing business in cities of central India and even launched business in few other major cities like Jabalpur and Gwalior.
• Stabilized Central Zone to 40 tons daily average from 15 tons achieving sales turnover of 3Cr/month in spam of two months.
• Started Farmer Procurement in region by opening 5 collection centers across the region, that helped us in developing the farmer base

Apr 2019 – Jun 2019 · 2 mos · Mumbai Area, India

• Worked as Senior Business Manager in Business development under CBM sales channel. My project was divided into two parts.
• First one was for the business generation which includes
• Development of sales channel,
• End to end recruitment of business manager and personal financial advisors: sourcing, staffing, scoping and onboarding candidates,
• Business generation through The sales channel: Premium collection of 2.8 Lakhs
• Under the second part, I have developed a sales strategy on which the pilot project is launched.

Jan 2019 – Dec 2020 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Built a fresh agri-trading business from scratch with full ownership of supply chain, pricing, and profitability.
• Created a direct farmer-to-retailer supply network, reducing intermediaries
• Stabilized operations at 15 tons/day with consistent profitability
• Built a trade profitability calculator to drive disciplined buying and pricing decisions

Aug 2018 – Aug 2018 · 0 mo · Mumbai Area, India

Jun 2018 – May 2020 · 1 yr 11 mos · Mumbai Area, India

• Students’ activity forum is an official cultural committee of kj sim. It is responsible for maintaining the cultural diversity and it acts like a building block of networking amongst students of the campus.
• I lead a team of fifty members. Organized 16 events of different scale.
• Lead the Sponsorship team which collected sponsorship of INR 18Lakhs.

May 2017 – Jun 2018 · 1 yr 1 mo · Pune Area, India

• Inspire India is an FMCD firm dealing primarily in production of LED lights.
• My job responsibility included business development, client management and service delivery. In this tenure I managed South Pune territory and maintained relationships with 42 retailers, resulting in retention of business. During this period, I converted 18 out of 104 leads, Resulting in Business Generation of 24 Lakhs. Additionally, I tracked and monitored customer feedback and ensured addressal of customer grievances.