Jul 2021 – Dec 2022 · 1 yr 5 mos · Seattle, Washington, United States

• Lead Loyalty Marketing team to drive member acquisition, engagement, retention, and LTV
• Defining and leading multiple workstreams cross-functionally with Sales, Merchandising, Product and other key stakeholders to build on existing loyalty framework and further develop our programs
• Unlocked and scaled new customer acquisition and engagement channels including affiliate marketing, sponsored content, social marketing, influencer marketing, sweepstakes, referral programs, app gamification and brand-partnerships
• Leveraging Insights, A/B testing & research to map out customer journey, pain points and requirements
• Improve contextual navigation and CX across Stores, Web and App to drive higher program visibility
• Collaborate with Web3 and NFT teams to identify new digital partnerships to unlock higher customer value
• Develop new programmatic communication channels to improve customer awareness & onboarding
• Led cross-functional execution of GameStop Pro Days – 2nd biggest promotional event outside holidays
• Pro Membership (paid membership program) acquisition up by 32% YoY, accounting for ~6M members
• GME PowerUp Rewards voted as one of America’s Best Loyalty Programs 2022 by Newsweek & Statista

May 2020 – Jul 2021 · 1 yr 2 mos

• Lead Best Customer Experience program
• Singularly responsible for PR FAQ, ideation, vision documents and product positioning
• Developing GTM strategy to deepen the engagement of Amazon’s top customer segment to improve perceptions, member growth and spend
• Spearheading efforts with internal stakeholders to deliver key rewards, incentives, benefits and features through scalable and automated marketing systems and tools
• Coordinating product development across cross-functional business and engineering teams
• Collaborating with Customer Service organizations to create improved customer handling experience

Sep 2018 – May 2020 · 1 yr 8 mos

• Growing Amazon’s Private Brands portfolio across 10 Hardlines GLs
• Rapidly identifying new opportunities to grow and scale quickly while delivering high-quality products
• Coordinating product development across international, cross-functional teams
• Optimizing Pricing mechanisms to boost program accretiveness vs. subcategory

Jun 2016 – Sep 2018 · 2 yrs 3 mos

• Managed strategic partnerships with Amazon's top vendors to grow their portfolio globally
• Collaborated with In-country teams in US, EU5, Japan and other marketplaces to create solutions that scale to drive a better customer and vendor experience, and enable improved selection and value propositions worldwide
• Secured new selection via Direct Imports program in India & China
• Unlocked Vendor's portfolio on Amazon's newest marketplaces -Singapore, Australia, SOUQ
• Developed Global Joint Business Plans to puruse key strategic initiatives with these vendors
• Developed pricing mechanisms for Amazon Basics launch in Australia

May 2014 – May 2016 · 2 yrs

• Managing Home & Kitchen appliances category at Amazon.in. Responsible & accountable for managing P&L and day to day operations of the category. Major areas of responsibilities are:
• Managing relations with head brands in Kitchen & Home appliances industry
• Growing selection through sourcing new brands, categories and building international portfolio
• Leveraging Amazon's growing customer base for marketing opportunities
• Conceptualizing, planning and executing promotional events for the category
• Managing a team of Vendor Ops Associates to improve in-stock metrics and data quality

Apr 2013 – May 2013 · 1 mo · Gurgaon, India

• Developed a ‘Go To Market’ strategy & overhauled S&D structure for a global Confectionery client
• Identified key market trends & designed strategies to strengthen client’s portfolio in MT

Jul 2011 – Jun 2012 · 11 mos · Gurgaon, India

• Coordinated with global teams in London & Houston to design BED Package for fertilizers
• Performed feasibility analysis of business proposals and implemented cost saving techniques for Ammonia Fertilizer plants