Jan 2018 – Feb 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Globally advise IT companies on comprehensive marketing and business development services, specializing in Partner Strategy (GSI, MSP, VARs), Alliance-centric programs, Demand Generation, Industry, Media, and Analyst Relations, as well as establishing Centers of Excellence. Special focus on providing expertise in Multi-Cloud Managed Services, IT Service Management, Automation & DevOps, and Security & Compliance for leading IT players in BFSI, Telecom, Manufacturing, and Retail industry verticals.

Oct 2009 – Jan 2018 · 8 yrs 3 mos

• Conceptualized and executed diverse Go-To-Market strategies to drive successful Demand Generation in global markets spanning the Americas, EMEA, APAC, and India. Collaborated with MSPs, VARs, and GSIs in global markets to cultivate a robust sales pipeline. Implemented GTM strategies, empowered Partner PreSales, Sales, and Delivery Teams, established Customer Briefing Centers, and fostered referencible customer relationships. Field Marketing expertise encompassed Account-Based Marketing for Large Accounts, CXO-focused Marketing Strategies, and effective management of Public Relations, Media Relations, and Analyst Relations.

Oct 2008 – Oct 2009 · 1 yr

• Senior Marketing Professional specializing in Enterprise and Channels in India. Proficient in crafting successful Demand Generation and Channel Strategies tailored for Business Development in the BFSI, Telecom, and Retail sectors. Adept at overseeing joint marketing initiatives with MSPs and VARs in South Asia to drive demand within the BFSI, Telco, and Retail markets. Experienced in executing CXO-level demand generation campaigns for the Indian Subcontinent.

Sep 2006 – May 2008 · 1 yr 8 mos

• Executed effective Demand Generation Strategies for the Enterprise Market, focusing on key sectors like BFSI, Telecom, Retail, and Government. Successfully devised and implemented Customer and Channel Programs, enhancing customer loyalty and market penetration across India and the Asia Pacific. Oversaw Marketing Strategies for MSPs, GSIs, and VAR partners. Managed Public Relations and Analyst Relations in the APAC market to elevate the CA brand. Additionally, took charge of CA's CSR portfolio in the Indian market.

Jun 2004 – Oct 2006 · 2 yrs 4 mos

• Demonstrated expertise in crafting comprehensive Enterprise Marketing strategies tailored for the B2B space. Proficient in developing and executing impactful Public Relations initiatives that resonate within the business community. Additionally, well-versed in creating and managing Advertising campaigns specifically designed to engage and resonate with B2B audiences.

Feb 2003 – Jun 2004 · 1 yr 4 mos

• Formulate and execute a comprehensive product strategy aligning with short, mid, and long-term business priorities. This includes developing a detailed product offering encompassing hardware, software, and customer service. Gather and analyze market insights to meet business objectives, covering aspects like competition product ranges, pricing, and positioning. Collaborate with management to create a commercial introduction plan, incorporating elements like commercial presentations, product demonstrations, and launch planning. Oversee product support activities for shows and customer events, as well as the creation of support materials such as product leaflets and info guides. Manage the relationship between customers and the product center, taking ownership of the product line chart and overseeing review, audit, and change management processes.

Jun 1999 – Jan 2003 · 3 yrs 7 mos

• I managed a motivated team in performing the following assignments:
• o Technical Marketing & Pre-Sales : Support the nation-wide sales team in 17 offices actively by creating technical information which is vital to close a case.
• o Product Management, Event Management, Advertising, Public Relations, Media Planning and all activities related to brand promotion and brand building.
• o Quality: ISO 9001:2000 As part of the core team for ISO implementation and re-certification of the company under the new standards, I have been instrumental in putting a new Quality system in place.
• In the B2C space, I was also responsible for launching the RoltaNet Internet Services in the Indian market.

May 1995 – Aug 1997 · 2 yrs 3 mos

• Marketing & sales support, RFPs
• o High value Govt and PSU
• o Branding and Corporate Communication