Dec 2022 – Jul 2023 · 7 mos

• Managing both Inbound marketing and sales i.e., from the time a user lands on the website >> lead enters our CRM >> demo+discovery >> closing >> handoff off to the Customer Success team.
• Specifically, I manage-
• 1. Paid Marketing (a major contributor of revenue): Google Ads, LinkedIn Ads, and landing pages.
• 2. Converting website visitors to lead, leads to MQLs, and MQLs to Opps/Trials (qualification + demos + sales enablement).
• 3. I also act as a part-time AE- conducting discovery+demo calls with prospects.
• 4. Marketing/Sales/Revenue Operations: Hubspot + All sales processes (follow-up+calls+sequences+re-activation). This also involves improving sales efficiency.
• 5. All new-business reporting right from ToFU metrics such as ads spend, and website visitors to BoFu metrics such as MRR, CAC, etc.
• 6. Organic Social & creating content for social promotion: We do get a good amount of SQLs from Organic Social.
• 7. Business Analytics

Nov 2020 – Nov 2022 · 2 yrs

• Working across Product Management and Customer Success. Being the first non-engineering hire, I got to experience the journey from 2 paying customers to 40 paying customers. Built the product and customers customer success team (of 5 members) at Factors before assuming the "Growth" role at Factors.
• Learned how to acquire/retain the first 40 customers and how to co-build the product with early customers. Also, worked with the engineering team for product development and management of the "Multi-touch Revenue Attribution" feature of Factors.

Feb 2020 – Feb 2021 · 1 yr

• Helped B2B SaaS companies scale and optimize their paid marketing efforts

Jan 2020 – Nov 2020 · 10 mos · New Delhi Area, India

• 1.) Supporting projects aimed at improving revenue, marketing and sales efficiency and processes.
• 2.) Leading Marketing Analytics (includes data extraction, transformation, collation, modeling and visualization)
• 3.) Understanding marketing efforts and processes of the 7 sub-teams of the Marketing Dept. And measuring success and efforts with the best possible ways.
• 4.) Supporting ad-hoc analytics projects
• Top Projects-
• 1.) Planning and execution of 5 Tableau dashboards: Marketing & Leads,
• Sales Ops & Performance, Paid Marketing, Organic & Content Marketing, Sales & CSM Incentive within 5 months.
• 2.) Covid’19 business impact analysis
• 3.) Brand positioning analysis
• 4.) Lead segmentation analysis
• 5.) Risk & Insurance Cover analysis & dashboard
• 6.) Bad Leads analysis and sales process changes
• 7.) LTV & CAC analysis
• Top Learnings-
• 1.) How and what to measure in marketing and sales in order to gauge performance
• 2.) What marketing channel(s) to use based on short- and long-term objective
• 3.) Loopholes in Marketing, Sales and CSM processes
• 4.) Leverage data to drive more leads/opps/revenue
• 5.) Communicating data to executives/CXOs/leaders

Nov 2018 – Dec 2019 · 1 yr 1 mo · New Delhi Area, India

• 1.) Managing and growing paid marketing channels- Google Ads, Bing Ads, Yahoo Oath Ads, Yahoo Japan Ads, Yandex Ads,
• Twitter Ads, Quora Ads, Facebook Ads Manager and LinkedIn Ads Manager.
• 2.) Data Analysis for paid channels- Gathering, collating and analyzing paid marketing and sales data.
• 3.) Maintaining ROAS of at least 100%.
• Top Projects-
• 1.) Automated Paid marketing & analytics dashboards using Data Studio, BigQuery and Google Sheets
• 2.) Analyzing marketing+sales data and drawing insights region-wise to bolster sales efforts
• 3.) Implementing regions/country specific marketing strategies and campaigns
• 4.) Go-to-market overhaul post product update
• 5.) Landing page CRO
• 6.) Google AdWords scripts for basic analysis of key digital marketing metrics
• Top Learnings-
• 1.) How strategy changes when KPI shifts from Lead/Sales volume to ROI
• 2.) Pros and Cons of every paid marketing channel for a B2B SaaS marketing
• 3.) Connecting marketing data to sales data at every level and the loopholes within it.
• 4.) How marketing strategy vary from country/region wise
• 5.) Drawing actionable sales insights from marketing data
• 6.) Ad Copy writing

Aug 2018 – Nov 2018 · 3 mos · Pune, Maharashtra, India

Nov 2017 – Aug 2018 · 9 mos · Pune, Maharashtra, India

• Worked on planning, launching and executing performance marketing campaigns for leading Indian brands - B2B (SaaS, Software, Telecom) and B2C (Food-Tech, E-commerce, Job Listing, Entertainment, Travel-Tech, E-payments) brands.

Sep 2017 – Nov 2017 · 2 mos

Jun 2017 – Aug 2017 · 2 mos

Dec 2015 – Jan 2016 · 1 mo · Roha

Feb 2015 – Oct 2016 · 1 yr 8 mos · Vellore, Tamil Nadu, India

Oct 2014 – Oct 2016 · 2 yrs · Vellore

• Kraftigo.com (an enterprise of Shwas Handicrafts Pvt. Ltd.) is a platform for the unattended indian artisans to connect to customers interested in state of the art handcrafted products. Kraftigo also provides Innovation support to the artisans and craftsmen to improve and remodel their products.

Nov 2013 – Aug 2015 · 1 yr 9 mos · Vellore Institute Of Technology

• Pravega Racing is a team of engineers who seek to enhance the learning experience of the student community at VIT University by implementation of engineering fundamentals within the context of building a formula style race-car. We annually take part in the Formula Student competitions organised by Society of Automotive Engineers (SAE). Visit www.pravegaracing.com for more information.
• Responsibilities:
• Pursuing Sponsorship
• Online Marketing
• Crowdfunding Campaign
• Marketing Stunt