Nov 2023 – May 2024 · 6 mos · Mumbai, Maharashtra, India · Hybrid

• Developed a compelling and innovative content strategy to drive 20% digital revenue growth.
• Executed a strategic content plan, creating and curating diverse video formats, including interviews and teasers; the initiative resulted in a 25% boost in digital monetization and user retention.
• Played a pivotal role in finalising & securing vital content crucial for powering the growth of Swastik’s digital platforms.
• Implemented end-to-end video production process, including scripting, shooting, editing, and post-production for release on YouTube and other digital platforms.
• Repurposed content and collaborated with relevant influencers to devise growth in digital revenues.
• Delivered 45% growth in social media engagement and reach
• Spearheaded the development and implementation of effective marketing and PR strategies, driving brand awareness, and fostering positive public relations.
• Analyzed the weekly BARC data and brief the in-house creative team on the next steps ensuring 10% growth in weekly numbers.

Jul 2023 – Nov 2023 · 4 mos · Mumbai, Maharashtra, India · On-site

• Built brand awareness and recognition through marketing channels, such as Public Relations, social media, and, influencer marketing.
• Accerated monetization of assets by striking deals/ partnerships and increasing revenue by 20%.
• Crafted compelling pitch decks and strategic materials leveraging data analytics to secure partnerships with 15+ potential clients, resulting in a 40% increase in new partnerships.
• Devised 10% growth in channel's digital assets in close coordination with the central digital team.
• Analysed the effectiveness of marketing campaigns and make data-driven decisions to improve channel ratings by 15%.
• Planned and executed the Media Plans to achieve highest ROI with minimum spends.
• Facilitated 20% growth in channel's reach and engagement on the Social Media platforms.

Feb 2020 – Nov 2021 · 1 yr 9 mos

• Zee Entertainment Pvt. Ltd. is a well-known leader in the television and entertainment industry where I was the Marketing Head of Zee Zest. Reporting directly to the business head in the current role, I was involved in handling the LF channel and website completely that together have a market share of 30 percent in the lifestyle category. This role also involves devising the channel strategy to maximize profit by reducing costs. Some more of my action items are:
• Charted the marketing calendar for the Zee Zest channel and mapped the marketing activities.
• Led cross-functional teams in designing and executing marketing strategies.
• Optimized campaigns & messaging and streamlined the campaign review process via media planning and buying strategy to design maximum ROI.
• Took clues from the trends/reports obtained by the research team and provided solutions to place Zee Zest among top brands in the 'Brand Track'.
• Leveraged social media assets to grow social buzz by 42%.
• Forged strong tie-ups with brands and celebrities and scaled up channel reach that contributed to a 10% reduction in expenditure.
• Achievements:
• Played a pivotal role in helping the channel grab 40% market share.
• Achieved a record 3.5mn monthly hits on the Zee Zest website.
• Dispensed a 15% growth in subscribers, 25% in video views, and 40% in revenue on Youtube.
• Secured organic PR coverage worth more than Rs 5 crores.

Feb 2014 – Feb 2020 · 6 yrs

• I was the Brand Head for Zee Cinema, Zee Cinema HD, Zee Anmol Cinema, Zee Action, and the Zee Cine Awards. Directly reporting to the business head of the cluster, I had 4 managers and executives reporting to me. Here are a few of my responsibilities:
• Responsible for leveraging social media assets (Twitter, Facebook, Instagram, and YouTube) for higher brand salience and conversion.
• Effectively led the entire operations, accounting for 20 percent market share in Hindi Movie Channel Category.
• Directed the overall marketing, branding, and communication activities.
• Constantly drove the hiring operations and defined the KPIs and KRAs.
• Adequately designed the go-to-market strategies, annual budgets to ensure efficient cost control.
• Focused on HD content consumption with DTH and cable operators through subscriptions.
• Achievements:
• Grabbed 37 percent viewership shares and a revenue of around INR 900 CR in 2018-19.
• Won 5 awards, including Best CSR activity and Most Outstanding Marketing Campaign in media at CMO Asia Awards 2019, Singapore.
• Hero of the Year award at Company’s Annual Conference 2016.
• Accomplished planning and execution of the launch of the Zee Anmol Cinema in 2016.
• Proficiently developed overall marketing plans for Zee Cine Awards in 2016, 2017, 2018, and 2019.

Nov 2021 – Aug 2022 · 9 mos · Mumbai, Maharashtra, India · Hybrid

• Led a team of 10 marketing professionals to deliver successful a product launch and brand campaign for Khul Ke.
• Deployed performance marketing and brand marketing methods to ensure user acquisition which assured more than 10,000 downloads in just 2 months.
• Conceived Brand Strategies for the brand & determined KPIs for the marketing department.
• Conducted market research and competition analysis to stay connected with emerging trends.
• Activated engagement on the platform with the Growth Marketing Team and offer creative solutions to ensure highest user retention.
• Outlined PR for the company brands and corporate in lieu of business development.
• Forged strong bonds with potential customers with a pool of home-grown influencers, resulting in a 25% increase in brand awareness and customer engagement.

Oct 2013 – Feb 2014 · 4 mos · Mumbai Area, India

• Working for Movies Now, I was responsible for managing the overall marketing, branding, and communication activities. I was also coordinating with the sales team and devised a new and innovative sales pitch, and developed and implemented the social media strategy.
• I interacted with the sales & content team and devised a new and innovative sales pitches worth approximately INR 15 crores

Oct 2011 – Sep 2013 · 1 yr 11 mos · Mumbai Area, India

• I was responsible for branding, marketing, and communication activities for Star Gold and Movies OK. Additional responsibilities included:
• Effectively drove the briefing of the AD agency and drafted the social media strategy for Star Gold and Movies OK.
• Managed numerous outdoor and other tie-ups/barters and ensured maximum brand reach with minimum spends.
• Successfully directed the marketing for 2 out of 4 Hindi Movie Channels in the Indian Television space
• Key Member in the launch of Movies OK channel with a multi-market launch plan.
• Achievements:
• Played a vital role in making Star India becoming the highest revenue-earning Hindi Movie Channel in 2011-2013.
• Led execution of Bodyguard, Singham, and Ra.One movie campaign on Star Gold that recorded the highest TRPs of 10 TVR, 8.7 TVR, and 6.7 TVR in 2011.

Jan 2010 – Sep 2011 · 1 yr 8 mos · Mumbai, Maharashtra, India

• I steered the marketing of 18 channels of Cable, MSO operators, DTH operators and viewers.
• Additionally, I managed and executed campaigns as per the annual marketing calendar and monitored international & PAN India conferences.
• Achievements:
• Facilitated the success of the company crossing INR 1000 CR distribution revenue for the first time.
• Best Executive Award – Runner-up at TheOneAlliance Annual Conference Awards 2011 in Rome.
• Runner-up Award – Best Team at TheOneAlliance Annual Conference Awards 2011 in Rome.
• Best Debut Award at TheOneAlliance Annual Conference Awards 2010 in Paris.

Aug 2007 – Dec 2009 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• I managed the Garnier Skin Care portfolio which was worth more than INR 300 crores and creating new customers for the business.
• I established a process of communication feedback & execution & communication with the client to improve agency's turn around time
• This role equipped me with the knowledge of interacting with prospective customers and provided the professional exposure that I needed in the long-run.

Nov 2006 – Sep 2007 · 10 mos

• I steered the creative & strategic work of great retail brands like Pantaloons, Central Mall and Brand Factory.
• The experience was really enriching for a starter like me as the brands were really active with annual spends of INR 20 crores