Lukas Mehnert

CEO

Brno, South Moravia, Czechia14 yrs 3 mos experience

Highly Stable

Key Highlights

Scaled ARR from 0 to $4M without large funding.
Co-founded Central Europe's largest SaaS event.
Achieved 100% demo requests from top websites.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on lead generation and customer success.

Contact

Skills

Core Skills

B2b MarketingStrategic MarketingMarketing StrategyLead GenerationCustomer Success StrategyPpc CampaignsPpc MarketingSeoMarketingSoftware TestingLanguage Tutoring

Other Skills

A/B testingClient ServiceConsultingCopywritingCustomer AcquisitionCustomer SuccessCzechDatabase ManagementDigital MarketingE-commerceEmail MarketingEnglishGermanGoogle AdwordsGoogle Adwords Professional

About

I am not big on marketing myself, but I am all about B2B marketing! I love working with innovators in a constantly evolving market. Here are some results I have obtained: Got more than 30% of TAM Top 50 websites in contact with us(mostly demo requests) 100% of top 3 websites on 1on1 demo request 3 of the big 4 consulting firms on 1on1 demo call 75% of all international food delivery companies on 1on1 demo 50% of GAFA on 1on1 demo I also co-founded and organized Central Europe's biggest SaaS Event for 500 companies, known as SaaS Movement. I started in online marketing back in 2007. From 2009 onward I began working heavily in the B2B sector, primarily focusing my efforts on generating leads, gathering 1-on-1 demo requests and setting up appointments for sales teams. In 2015 I was appointed as the Google lecturer for the Startup accelerator.

Experience

Saas spezis podcast

SaaS Spezis Podcast Host

Jan 2025 – Present · 1 yr 2 mos · Brno, South Moravia, Czechia · Remote

Our first try at podcasting. A german podcast for SaaS geeks, marketing experts and Techies. Together with Thomas Peham. A big pleasure for me.

Lukas mehnert

I help european B2B SaaS companies scale their marketing.

Sep 2021 – Present · 4 yrs 6 mos · Brno, South Moravia, Czechia

I’m an online marketing expert and campaign leader who effectively scales B2B SaaS companies by using strategic marketing channels, enhanced customer success, team expansion best practices, and my 15 years of core industry knowledge.
Today, I'm helping CMOs and CEOs build a well-oiled marketing machine by offering them:
■ 1:1 Coaching — B2B SaaS Marketing
■ Strategic and Tactical Knowledge Development:
Help Scale Revenue Growth
Help Identify New Marketing Channels to Grow
Optimize CAC:CLTV — Correctly Balance Customer Acquisition Cost and Customer Lifetime Value
Reduce Churn
Develop Market and Competitor Analysis
■ Powerful Brand Building
■ Optimal Resource Leveraging — Use Reliable Marketing Tools
■ Marketing Team Expansion — Hiring, Development, and Management
■ Due Diligence Consultation and Analysis
■ Venture Capital B2B Marketing Guidance

B2B MarketingStrategic MarketingCustomer SuccessRevenue GrowthMarket Analysis

Smartlook

3 roles

Head of Customer Success

Nov 2019 – Jan 2021 · 1 yr 2 mos

Starting customer success at Smartlook
Implemented a CS strategy
Started onboarding calls
Successfully increased upsells
User automatic onbaording implemented
Increased revenue

Customer Success StrategyOnboardingRevenue Growth

Chief Marketing Officer (CMO) Smartlook

Promoted

Dec 2016 – Sep 2021 · 4 yrs 9 mos

From 0k ARR to $4M ARR without any large funding
Oversaw 10+ marketing channels that successfully generated paying customers
Grew our Marketing team from 1 person to 10 people, and delivered additional agencies, mentors, and freelancers
Got more than 30% of TAM Top 50 websites in contact with us
Scaled customer registrations from 0 to 6,000 per month
Scaled demo requests from 0 to 150 per month
Won an A round completely online due Covid

Marketing StrategyLead GenerationCustomer AcquisitionTeam Management

External Marketing Consultant

Apr 2016 – Dec 2016 · 8 mos

Smartsupp

Chief Marketing Officer

Jan 2017 – Jan 2018 · 1 yr · Brno, South Moravia, Czechia

Kentico software

Online Campaign Manager & PPC specialist

Jan 2014 – Dec 2016 · 2 yrs 11 mos · Bezirk Brünn-Stadt, Tschechische Republik

PPC campaigns (Adwords and Bing)
Email Marketing
Lead generation
Marketing Automation
Google Analytics
Media planning & buying

PPC CampaignsEmail MarketingLead Generation

Jobote

External Online Marketing & PPC Consultant

Jan 2013 – Dec 2013 · 11 mos · Bezirk Brünn-Stadt, Tschechische Republik

SEO
PPC (Adwords and Facebook)

SEOPPC

Worklio

Online Marketing

Oct 2011 – Jan 2014 · 2 yrs 3 mos

PPC Marketing Consultant for Germany and Japan

PPC MarketingConsulting

Moravia europe

Marketing

Dec 2009 – Oct 2011 · 1 yr 10 mos

Marketing (preparation of flyers and exhibitions, company presantations, website texts and company posters)
Client/Account Service
Administration for software system (PBS-easy DB)

MarketingClient Service

Eurosoftware

Tester

Apr 2008 – Oct 2009 · 1 yr 6 mos

GK Software AG, dealing with international retail chains in Java
Software tester (testing Java applications and managing databases(MSSQL and Firebird))
Bugreporting and translations of tracks from german to czech
In parallel also help with testing J2ME mobile applications and broker applications in subsidiary Futurephone, Ltd.

Software TestingDatabase Management