May 2023 – Present · 2 yrs 10 mos · Remote

• Reliable and Powerful PDF Generation APIs that integrate with no-code tools like n8n, Zapier, Make and more

May 2023 – Present · 2 yrs 10 mos · Remote

• APIs to capture website screenshots or convert HTML/CSS Code to image.
• Integrations available for Zapier, Make (Integromat) and Pabbly Connect

Nov 2021 – Present · 4 yrs 4 mos

• Authorized Zoho Partner helping businesses streamline and automate business processes. Also - building Custom AI Powered Automations for businesses.
• Experts at n8n, Zapier, Make, Airtable Scripting, Google App Script, WhatsApp Chatbots, Hubspot, Zoho CRM, Creator, SalesIQ, Flow, Bookings, and Deluge Scripting

May 2020 – May 2024 · 4 yrs · Remote

• Wati is a global leader in WhatsApp Business Messaging.
• I helped execute Product-Led Growth (PLG) Strategies to grow WATI from zero to 5500+ customers across 62+ countries in the first 2 years.
• Fortunate to have hands on experience and success (& more failures) in below areas -
• Organic Growth through SEO - articles that educate more than selling
• Funnel Optimization for better conversion
• Improved Onboarding Experience - reducing friction on user journeys, improving time to value
• Helping users experience Aha! Moment quicker
• Implementing self-serve practices within the product
• Growth through alternate channels such as Marketplaces, YouTube, free tools, etc.
• Plenty of A/B tests and experiments with a lot of learnings

Oct 2017 – Apr 2020 · 2 yrs 6 mos

• Responsible for defining the product roadmap with a primary focus on mobile app-based products from both demand side and supply side. Build products from ground zero, currently used by a million users every month.
• My day to day work involves but is not limited to the following -
• Communicating with business stakeholders to identify core business problem areas and identifying product and process-based solutions to solve these problems
• Identifying strategies to improve our customer's retentions and increase repeat transactions while going to funnels on our products
• Helping other product managers within the team prioritize tasks and products
• Sprint Capacity Planning to set timelines within the development & QA teams
• Helping product launches, support training and any assist any implementation support

Sep 2015 – Oct 2017 · 2 yrs 1 mo

• Responsible for defining the product roadmap web and mobile applications along with digital presence.
• Key responsibilities -
• Identify user campaigns and workflows to increase user engagement and retention
• Analyse user lifecycle & drop off funnels on the website/app using Mixpanel & Webengage tools
• Identify key improvements areas in UI/UX for mobile apps while working with mentors at Google
• Integration and analysis of key analytics tools to help drive product decisions
• Effective use of App Store Optimisation to scale the app to 2M+ downloads
• Lead design team to effectively manage social media accounts and digital presence
• Tools Used -
• Development - Android Studio (XML, Java), MySQL
• SDKs & Libraries - Google Analytics, Firebase, Hockey, Butterknife, Retrofit
• Design/Wire-framing - Balasamiq Mockup, Material Design Toolkit, Invision, Adobe Illustrator
• Web/App Analytics & User Engagement - Mixpanel, Segment, Webengage
• Others - Excel, Jira, Trello, Slack, Sublime Text

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Mumbai Area, India

• Taken up multiple roles as business analyst, developer, automation & performance tester in a public sector Health Insurance Project which was a part of Obamacare.
• Key responsibilities -
• Efficiently created documentation and test cases of product requirements from clients
• Created applications in Silverlight framework based on C# language & learnt SQL
• Automation & Performance - Testing of the application with Microsoft based tools
• Published two whitepapers on Performance Testing on Deloitte Knowledge Repository
• Tools Used -
• MS Visual Studio, SOAPUI, SQL Server, MS Test Manager, MS Excel

Jun 2012 – Nov 2012 · 5 mos · Bangalore

• Map business requirements from stakeholders to technical terms
• Responsible for client-end testing and mapping requirements to test cases
• Owned end-to-end implementation of a software module starting from design phase until delivery
• Gathered solid understanding of the business flow for implementing internal applications within the firm
• Acquired good knowledge of SQL with application

Jun 2011 – May 2012 · 11 mos · Allahabad

• Handled communication with hiring managers to top-notch firms
• Organized placement interviews in co-ordination with hiring team
• Ensure smooth recruitment process during campus placement