May 2022 – Dec 2022 · 7 mos · Singapore

• Led Coinbase's entry into Australia, India and other markets in APAC, EMEA, and the Americas
• Led Web3 product launches globally
• Member of the Board of Directors - Coinbase India.

Aug 2021 – May 2022 · 9 mos

• Led Snapchat’s growth and expansion in India and South Asia
• Helped grow the user base to over 150M with 8 consecutive quarters of 100% y/y growth
• Created and helped scale South Asia playbook globally
• Set-up Snap's India's 1st and 2nd offices
• Served as Nodal Officer in 2021

Apr 2019 – Aug 2021 · 2 yrs 4 mos

• Snapchat’s employee #1 in the country and site leader
• Started Snapchat’s India operations in April 2019 and set-up company’s first office in India
• Leading Snapchat’s expansion, strategy and growth in India
• Developed the market and synchronised various cross-functional initiatives to drive 150% y/y DAU: more than 100% growth for 5 consecutive quarters
• Developed the playbook for international expansion for the company
• Spokesperson for Snap in India

Sep 2016 – Mar 2019 · 2 yrs 6 mos · Bengaluru Area, India

• As CEO and Co-Founder of Wishfie, I guided its growth to 150K+ users and 10M+ video views, creating a thriving ecosystem of high-profile digital influencers. My leadership covered strategy, growth, and recruitment, initiating a campus ambassador program spanning 100+ colleges. Wishfie earned a spot in Facebook's FB Start program and is listed among India's top 10 trending social media apps.
• More here: https://youtu.be/xxCeHG3et6Y.

Sep 2016 – Aug 2018 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Led overall growth, marketing and strategy. Currently serving as strategic advisor

Jun 2015 – Sep 2016 · 1 yr 3 mos · Bengaluru Area, India

• In my role as CMO at Edureka, I directed a $1M+ marketing budget, contributing to a 70% revenue increase. Leveraging marketing automation and growth strategies, we achieved a 42% uplift in conversions. I guided various marketing campaigns and had the opportunity to represent Edureka at industry events, bolstering our reputation in online education.

Mar 2014 – Jun 2015 · 1 yr 3 mos · Singapore

• Led online marketing for the Asia Pacific region.
• Designed and executed several regional online marketing campaigns to acquire, grow and educate SMB advertisers in APAC countries.
• Developed the SMB strategy for Internet.org (Free Basics)

Feb 2012 – Aug 2013 · 1 yr 6 mos · Dublin, Ireland

• Designed and rolled-out acquisition and customer lifecycle programs in priority markets around the world, with a focus on EMEA and LATAM. I owned and managed various offline and online channels like Facebook pages and ads, SEO, SEM, email marketing, direct mail, co-marketing, partner marketing and call centers to cost-effectively target small to medium sized businesses.

Aug 2013 – Mar 2014 · 7 mos · Mumbai Area, India

• Selected for Jio's flagship : Jio Young Leadership Program. At Jio, I headed its social media strategy.
• I led marketing for the first alpha launch of the 4G services and The Jio Fi. Developed and led a taskforce that launched brand Jio, drove demand generation, retention and growth campaigns, and product insights.
• During my stint at Reliance Jio, I developed digital marketing plans, defined SMB solutions and go-to-market strategies for various products.

Jun 2009 – Feb 2012 · 2 yrs 8 mos · Santa Clara, CA

• Worked closely with the CEO to develop company’s marketing strategy and the marketing department from scratch. Defined the overall marketing mix; built the marketing team from ground-up and executed several innovative marketing and branding programs. Led the development of marketing collateral, directed webinars, digital marketing campaigns and PR. Developed and executed the business plan and go-to-market strategy for company’s SaaS based test management tool – QMetry, QA, SaaS and Mobile Testing and Certification solutions.
• Reported directly into the CEO and co-founder of the company.

Aug 2008 – Jul 2010 · 1 yr 11 mos · New York, NY

• Researched on how social networks affect work dynamics at different organizations. Collaborated with Prof. David Obstfeld to develop a software program to enable companies analyze the workplace social networks and drive better team work.

Jun 2006 – Jul 2008 · 2 yrs 1 mo · New Delhi Area, India

• Re-designed the Knowledge Management program for Daimler Chrysler Financial Services project.
• Defined and led training sessions in core technical and financial modules of the automobile leasing application

Jun 2005 – Jul 2005 · 1 mo · New Delhi Area, India

• Developed a financial modeling software for analyzing performance of various projects.