Jul 2023 – Jan 2025 · 1 yr 6 mos · On-site

• 1. Spearheaded the category strategy for the Appliance Repair and Handy Homes vertical across North-West India, aligning supply, demand, and operational excellence to drive sustainable growth.
• 2. Achieved a 50% reduction in category costs through strategic sourcing initiatives and by improving supply partner retention to 60%.
• 3. Collaborated closely with the marketing team to implement growth-focused campaigns, resulting in a 40% YoY revenue increase.
• 4. Successfully launched new service categories, contributing to a 10% revenue uplift in Tier 2 and Tier 3 markets, expanding reach and market share.
• 5. Managed and mentored a cross-functional team of 3–4 Category Managers and 15–20 associates, improving team performance by 25% through adoption of agile frameworks and structured goal tracking.

Mar 2022 – Jun 2023 · 1 yr 3 mos · On-site

• 1. Led category operations for North-West India, managing strategy, execution, and growth across four cities, with direct ownership of P&L and business planning.
• 2. Balanced demand and supply dynamics, driving consistent growth in revenue, order requests, and fulfillment rates through data-backed interventions.
• 3. Managed and mentored a team of 7–8 Category Management Associates, improving team performance and aligning execution with regional goals.
• 4. Launched and scaled new cities (Kanpur & Varanasi) from scratch, setting up local operations and achieving early traction through structured demand-supply playbooks.
• 5. Built strong cross-functional alignment with marketing, operations, and product teams, ensuring execution of city-level strategies and high service quality.

Apr 2020 – Mar 2022 · 1 yr 11 mos · On-site

• 1. Led end-to-end city launches for Kanpur and Varanasi, building both demand and supply from the ground up as part of the New City Launch Team.
• 2 .Managed category operations across Vadodara and Surat, overseeing all aspects of business growth including sourcing, onboarding, training, and performance management for service professionals.
• 3 .Successfully scaled the PEC and Cleaning categories from 25 to 850+ monthly deliveries during COVID, and further to 1,185+ monthly deliveries post-lockdown, driving monthly revenue from ₹11K to ₹8+ Lakhs across both cities.
• 4. Led and executed critical projects:
• Launching new service categories in newly entered markets
• Increasing professional utilization and launching retraining programs, improving NPS from -45 to +45 in Cleaning
• Enforcing PPE adoption and reducing unsafe orders to enhance service quality and safety
• 5. Developed and implemented COVID-19 survival strategies, regaining market presence and ensuring business continuity during lockdowns.
• 6. Built strong customer and partner relationships to understand hyperlocal needs, enhance service delivery, and increase repeat rate and provider earnings on the platform.

Dec 2019 – Apr 2020 · 4 mos · On-site

• 1. Managed the supply-side operations for the Home Repair and Maintenance category, launching and scaling services in a new city – Vadodara during the lockdown period.
• 2. Developed and implemented city-level strategies and processes to achieve professional supply targets, enabling the city to meet revenue goals and maintain operational efficiency.
• 3. Spearheaded the growth of the AC Repair & Service category, scaling monthly deliveries from 25 to 250+ within a few months despite lockdown constraints.
• 4. Piloted and streamlined the onboarding process, introducing innovative approaches to improve partner acquisition and reduce friction in onboarding workflows.
• 5. Focused on provider experience and performance enhancement, supporting service professionals in client conversion, boosting repeat rates, and increasing earnings on the platform.

Mar 2019 – Nov 2019 · 8 mos · On-site

• 1. Managed the supply side operations for the Beauty and Wellness category, focusing on achieving city-level supply targets and contributing directly to revenue growth.
• 2 .Designed and optimized processes to ensure efficient onboarding, engagement, and retention of service professionals across the Delhi NCR region.
• 3. Led and contributed to key strategic projects, including:
• Recognition of Prior Learning (RPL) under Skill India
• Increasing Utilization in Delhi
• Retraining Program – retrained 375+ professionals to improve Net Promoter Score (NPS)
• Product Adoption & Kit Audit for quality and consistency of service delivery
• 4. Piloted a partner loan facilitation process in collaboration with third-party financial partners to provide working capital support, while streamlining the onboarding journey.
• 5. Initiated and nurtured client relationships through calls, mail campaigns, and presentations to drive engagement and partner growth.
• 6. Worked towards improving the provider experience—supporting professionals in client conversion, increasing repeat bookings, and boosting earnings in the Salon category.

Jan 2019 – Mar 2019 · 2 mos · On-site

• 1. Contributed to the onboarding of service providers within the Beauty and Wellness sector as part of the City Team (Delhi).
• 2. Played a key role in the implementation of the Recognition of Prior Learning (RPL) project under Skill India, facilitating industry-relevant skill training for 2,850+ professionals to enhance their employability and livelihood opportunities.
• 3. Supported business development initiatives by identifying and engaging potential partners, improving outreach, and ensuring smooth onboarding processes.

Nov 2016 – Apr 2017 · 5 mos · Motilal Nehru College, Benito Juarez Marg, New Delhi

• Formed a Core Team of 15 members for day-to-day activity.
• Organized Workshops by collaborating with different Companies and Institutes.

Jul 2016 – May 2017 · 10 mos · Motilal Nehru College, Delhi University

• Organized Commerce Fest "Commerce Buzz" and Speaker Session "Inspiron - 1.0".
• Managed the team of 100 members and organized many events through out the year.
• Raised funds for Annual Fest and events from Sponsors and organized fund raising events.

Jan 2016 – Mar 2016 · 2 mos · South Campus, University of Delhi

• Managed Financial Activities
• Sponsors for Fest
• Managing day-to-day Activities

Jul 2016 – Dec 2016 · 5 mos · New Delhi Area, India

• Promotional activity in different restaurants of Delhi NCR for Uber Eats
• OnBoarding Restaurants for Uber Eats
• Managing Day-to-day Activities

Dec 2015 – Jan 2016 · 1 mo · Noida Area, India

• Business Development and Client Servicing

Nov 2015 – Mar 2016 · 4 mos · New Delhi Area, India

• PR activities
• Primary and Secondary Research

Jul 2015 – Apr 2016 · 9 mos · New Delhi Area, India

• Worked as a Co-Head of ‘Leaders for Tomorrow’, MLNC
• Managed team of 15 for different events.
• Organized different events like 'Cleanathon' and 'Sharmdaan'