Oct 2023 – Jun 2025 · 1 yr 8 mos

• All things Consumer retention, reactivation & acquisition
• Leading the CLM & CRM Charter for Zepto
• Lead the Acquisition and retention teams to setup automated journeys, funnel drop off mitigation , churn prevention and lifecycle management charters
• Leading top line and bottom line goals
• Leading charter of conversion through consumer journeys

Apr 2022 – Sep 2023 · 1 yr 5 mos

• Head of Revenue Products & Program; helped setup the Sell-side team (Revenue Management)
• Leading teams across charters on improved customer journey and conversion (Search & Browse), Zepto Events, Sell-side programs, Cataloguing Ops & many more
• Lead design & GTM of Product Driven interventions such as Bundling, BxGy, Sampling etc. to improve AOV, ARPU with sustainable focus on Bottom line (Net margin)

Sep 2021 – Mar 2022 · 6 mos

• Amongst the first 50 employees at Zepto; Launched, Headed & Scaled Zepto in Bangalore from scratch
• Cross functional stint across Supply Chain, Last Mile Ops, Growth, Category (Buy & Sell - side), RE Acquisition Strategy & Launch Program Management
• Co-owned the PnL for Bangalore & delivered 0-60 Mn $ ARR for the business
• Helped setup the entire Bangalore team across functions & managed 200+ folks across functions

Apr 2021 – Sep 2021 · 5 mos

• India's leading logistics tech venture backed by Lightspeed
• Leading Ops Strategy and PnL for the Marketplace business
• Achieved ARR GMV of 100 Mn + within 4 months of launch; Built and managed 60+ membered team with 4 different verticals from scratch - Customer Success, Marketplace Fulfillment, Marketplace Ops & Supply acquisition

Oct 2020 – Mar 2021 · 5 mos

• Everything @ Business
• Business Strategy Design, Analytics & Business Forecasting
• Heading Operations, Launch & Customer Success Vertical aimed at providing a delightful experience for Shippers
• Managing a 20+ strong team across these verticals with a common goal of growing the business 100X over the coming quarter
• Assisting CXOs with Fund Raising, Analysis for the Board regarding the health of the business
• Tag teaming with the Sales vertical to pitch Product suite to Multi Million Dollar enterprises to solve their Logistics challenges

Oct 2019 – Oct 2020 · 1 yr · Bengaluru Area, India

• Cross functional exposure across Demand/Ops/Product/Strategy
• Conceptualised & Successfully launched Kirana led mobility play in multiple Tier 2 cities
• Led multiple projects to improve metrics across Acquisition, Retention, Cohorts & Ops Efficiency
• Co-built PRDs/Wireframes/User Journeys for 2 new business lines from scratch to launch
• Piloted multiple new offerings - Bounce Bazaar, Third Party Scooter Financing, Bounce Franchise

Apr 2019 – Oct 2019 · 6 mos · Mumbai, Maharashtra, India

• ▪ 1 amongst 20/36 across India to be awarded a Pre-Placement Offer; Awarded 1
• st in Excel Proficiency across 36 interns
• ▪ Consulted a multi-national Insurance player; Assisted CXO-level personnel on Revenue growth & Cost Cutting initiatives
• ▪ Drove COE performance as a part of Digitization initiatives to reduce operational cost
• ▪ Designed & implemented Salesforce Productivity Boost mechanisms across Agency and BANCA channels
• Procurement Spend Harmonisation for a Top 5 Global Multi-Billion Pharma player
• End to End EBITDA enhancement strategy for a Global QSR player

Feb 2019 – Mar 2019 · 1 mo · Bangalore

• End to End Design, Implementation & PMO of Delivery Partner Loyalty Program
• Supported initiatives on Partner Quality Improvement
• Onboarded a NBFC to provide Working capital loans for Delivery Partners

Nov 2015 – Jun 2017 · 1 yr 7 mos

• Strategized Customer Churn Analysis based on 7 parameters predicting highly probable to churn customers
• Reduced churn by 15% via launching Customer Retention Framework disbursing offers based on Customer Value
• Generated revenue by initiating acquisition campaigns based on Web trends data to acquire
• customers
• Invited to HSBC Dubai by Head of Sales & Distribution to lead a team of 10 to improve sales reporting efficacy
• Built multi- variate PD models for IFRS9 deployment to segment 36 secured & unsecured lending portfolios
• Devised a model to map customers to channel preferences by on-boarding customers to e-statements
• Drove Automation journeys resulting in savings of 2160 man hours annually for existing business dashboards

Jun 2015 – Oct 2015 · 4 mos

• Formulated solution to auto-pull Bureau information; Eliminated errors by 100% thus reducing Retail RWA’s
• Designed IRBA models PD, EAD and LGD for MENA Personal Loans portfolio to increase RWA calculation accuracy
• Conceptualized Loss forecasting models based on Behavioural scorecard for Credit Card and Vehicle Loans portfolio