Apr 2020 – Sep 2022 · 2 yrs 5 mos

• Responsible for 3X business volume expansion in major cities of Tamil Nadu namely Chennai, Coimbatore & Puducherry by forming new channel partners and accelerating product sales.
• Established best in class practices for the business and team in presenting product applications and projects references.
• Trained 15+ new joiners through Virtual KT and product application for market readiness.
• Transformed product positioning strategy through key competitor statistics and market intelligence.
• Developed an ecosystem which grew business from starting to Rs. 2 Cr over a span of 2 years in major cities of South India.
• Established strategic partnerships and operationalized 10 primary channel partners in major cities in South & East India.
• Nurtured relationship with major influencers of architects, designers, builders, contractor and OEMs yielding successful completion of prime 30+ project references in South India through virtual product presentations and demos.

Jul 2018 – Mar 2020 · 1 yr 8 mos

• Introduced RelWood™ as a new premium building material through a start-up mode of distribution channel in major parts of South India.
• Introduced solution approach as a new strategy among the distribution and trading segment, leading to effective selling and product acceptance.
• Identified new sales opportunities and ramped up sales by 2X with consistent efforts and product presence leading South India to a top performing territory.
• Consecutive product launches at Raipur & Chennai over a span of 5 months contributing to 15% of annual revenue.
• Guided and managed extended sales force at customer end for tapping right projects and resources.
• Managed 6+ exhibitions from display planning to completion with efficient conversion of prospects.

Jul 2017 – Jun 2018 · 11 mos

• Established Additive Manufacturing Technology Centre in the HO R&D premises to demonstrate new technology capabilities and applications for captive consumption.
• Collaborated with cross-functional teams to demonstrate proof of concept of Additive Manufacturing as a business vertical through validating right case studies that saved lead time, reduced inventory costs or offered design advantage.
• Integrated existing digital and technological platforms to the business workflow for efficient orders management - reaching entire company and leading to an overall turnaround time saving in business operations.
• Digitized the core FCC unit of Jamnagar manufacturing site to a functional 3D model for effective maintenance repair operation and shutdown planning.

Jul 2016 – Jun 2017 · 11 mos

• Conceptualized first of its kind technology – 3D Printing/Additive Manufacturing as an in-house service offering to various verticals of Reliance Group.
• Jointly collaborated to outline and kickstart Additive Manufacturing as a new business.
• Organized cross-functional group sessions to educate various stakeholders within company about possibilities of Additive Manufacturing and its value additions.
• Conducted trials in commodity polymers to understand scale-up feasibility of a new business vertical.