Mar 2024 – Mar 2025 · 1 yr · Ahmedabad, Gujarat, India · On-site

• Designed and implemented a scalable Organizational Structure, Sales and Marketing Strategy and Operational Frameworks (SOPs) for Project Management and Team Performance to enhance revenue streams and client engagement.
• Led Partnership Operations (Rajkot), enhancing revenue targets and operational excellence.
• Spearheaded International Educational Arm (EdQuest), boosting revenue through strategic alliances.
• Conducted the first-ever Leadership Series Workshop, fostering a high-growth mind-set across teams.

Jul 2023 – Oct 2023 · 3 mos · Ahmedabad, Gujarat, India · On-site

• Defined, documented and implemented the end-to-end Standard Operating Processes for bidding sales, outbound sales, inbound sales and team Goalsheets - KRAs & KPIs.
• Conducted first-ever learning Workshops - Sales Series at sales team level, on-going Leadership Series at leadership level and on-going Communication Skills at an organizational level.
• Lead and managed the Digital Marketing team and initiatives.

Jul 2022 – Jul 2023 · 1 yr · Ahmedabad, Gujarat, India

• Defined, documented and executed the end-to-end Sales Process at Hodusoft (an Ecosmob venture)
• Conducted customized learning Workshops for Sales team (Sales Masterclass), senior Leaders (Leadership Series) and Project Managers.
• Recommended and executed changes in the HR Policies including organizational structure revamp, probation process, onboarding process, onboarding training plans and goal planning.
• Managed digital marketing content and Content Management team members.
• Lead and managed the Project Management Office (PMO) to ensure that quality projects are delivered on time and within budget.
• Introduced, successfully managed and promoted the complete Learning & Development function, including Training Life Cycle, Assessments and Interactions, Digital and Offline Training programs.
• Initiated employee welcome kit, training certifications, coffee with new hires program and leaders tea talks.

May 2021 – Jul 2022 · 1 yr 2 mos · Ahmedabad, Gujarat, India

Mar 2020 – Apr 2021 · 1 yr 1 mo · Ahmedabad, Gujarat, India

• Growth Consulting for MSME.

Mar 2019 – Feb 2020 · 11 mos · Ahmedabad Area, India

• Experienced the Training Life Cycle from need identification, need analysis, need prioritization, objective definition, delivery, feedback to measuring business impact.
• Implemented Best Practices for Return on Training (ROT) by introducing pre-assessment, mid-assessment, post-assessment, diagnostic interactions, prologues, handouts, trainee scorecard, line manager scorecard, refresher courses & continuous re-call props.
• Blended e-classrooms, micro-learning videos & game-based learning to develop & deliver training programs like understanding & interpreting client requirements accurately, cultural aspects & adaptation to US, UK & Australia to handle clients empathetically, train the trainer, team building, tech for non-tech, best practices for account & client relationship management.
• Identified & evaluated in-house trainers to conduct technical (SEO, SEM, SFMC, RACI) & sales training.
• Executed long-term Intervention Programs with external experts for english communication skills, accent neutralization & pronunciation, dream manager, MBTI & effective & efficient leadership.
• L&D initiatives like Uplers Knowledge Series, Newsletter, Uplers Certification Program & Reading Culture.

Oct 2005 – Mar 2019 · 13 yrs 5 mos · Ahmedabad Area, India

• Instrumental in framing policies of HO departments, viz. Marketing, Academics, Operations, HR & Branding.
• Instrumental in making SOPs, adherence procedures & escalation matrices for all departments.
• Set & reviewed sales targets, marketing budgets and approving National & Regional level execution plans.
• Planned, implemented & monitored progress of admissions, from lead generation to enrollments for all courses, leading to revenue generation for all centers of West India including all franchisee owned centers.
• Actively involved in conceptualizing, developing & packaging the Online Learning vertical.
• Partnered with BD team to identify new avenues & areas for expansion & developing franchisee partners.
• Designed & implemented campaigns across all mediums – ATL as well as BTL – for all centers.
• Owned the Recruitment planning, selection, training, retention, performance review, appraisals & leadership development for the staff of the West India region.
• Crisis & grievance handling & liaisoning with all departments depending on the magnitude of escalation.
• Planned & executed re-training calendar of academic & marketing resources & their subsequent evaluation.
• Conducted regular reviews to check alignment to sales targets & marketing budgets.
• Consistently created awareness & built the ‘Endeavor’ brand by conducting seminars, workshops & academic events in colleges, universities, schools & academic forums across India.