Nov 2021 – Jun 2024 · 2 yrs 7 mos · Delhi, India

• Worked as a Creative Producer & Anchor for Jagran New Media’s lifestyle, fashion & entertainment channel, Her Zindagi
• Developed and executed content strategy for a women-centric lifestyle channel, Her Zindagi
• Managed end-to-end production, ensuring high-quality content delivery on schedule
• Provided creative direction to maintain brand identity and enhance viewer engagement.
• Anchored lifestyle and beauty videos, representing the channel as an on-screen personality.
• Created & Strategized short-form content for Instagram, Facebook Reels, and YouTube Shorts to optimize engagement and reach.
• Drove audience growth through strategic content initiatives and analytics-driven decisions.
• Handled 4 properties i.e. HZ Dupes, HZ Re-Style, Bollywood Trends & HZ Bought
• 2021 to 2023 ACHIEVEMENTS:
• 2100% Increase within only 5 months in Reel Plays Compared to Last 1 Year on Facebook
• 55% Increase in Instagram reach from 458.2K to 827.7K based on YOY Comparison
• 40K Subscribers Gained through YT Shorts alone in 1 year, out of 53K Total Subscribers gained
• 2023 to 2024 ACHIEVEMENTS:
• Increased subscribers by 61.4K, with 41.3K gained through YouTube Shorts strategies from 2023 to 2024
• Achieved a 69% increase in watch time (802.3K watch hours) compared to the previous year.
• Successfully drove 67.9% of channel traffic through YouTube Shorts, reflecting the effectiveness of content strategies planned and implemented under my direction.
• INITIATIVES:
• Trained team on YouTube Basic SEO techniques.
• Conducted training on using Canva for video templates and thumbnail creation to enhance Click-Through Rate (CTR) and engagement.
• Organized mobile video editing workshops for both our team and other teams such as Vishvas News and OnlyMyHealth, aimed at improving content creation capabilities across departments.

Jul 2021 – Oct 2021 · 3 mos · Noida, Uttar Pradesh, India

• Working as a Content Producer at SpiceUp Media for all their YouTube Channels namely Anaysa, Shruti Arjun Anand, Cook With Nisha, DIY Queen, My Miss Anand & SpiceUp Shorts and also managing & training the Social Media Team.
• Some of my RnRs include:
• ● YouTube SEO
• ● Social Media Marketing
• ● Creating Monthly Content Strategy
• ● Involvement with Sponsored Content
• ● Managing Cross-Team work & operations
• ● Handling & training the Social Media Team for all channels
• ● Working on a growth strategy for all channels
• ● Social Media Content Manager
• ● Directly working with all talents for content

Dec 2020 – Jun 2021 · 6 mos

• As a Brand Solutions Associate,
• Conceptualize digital sales strategies and solutions to address client’s challenges for our channel Alright!, Hattke, LIT, Binge & Recharge.
• Pitch, close and manage deals with major brand advertisers
• Respond to agency Requests for Proposal (RFPs) Write, develop, adapt, and present brand solution proposals and presentations
• Stay on top of the trends in a rapidly changing media market and client’s industries
• Develop and maintain client relationships
• Keep senior management informed on all issues and performance against planned goals Develop & maintain client relationships
• Use both qualitative and quantitative research to support the benefits of brands associating with Rusk Media
• Help in increasing the brand and client portfolio for the organization by conceptualizing new solutions & better- packaged content for new clients from different domains.
• Be involved in the execution of the content to ensure quality content and effectiveness of the brand message.

Sep 2019 – Dec 2020 · 1 yr 3 mos

• As a Content Producer for LIT (Living In Trend).
• Helping with ideation of scripts & sponsored videos
• Involved in styling the anchors & guests
• Going for market recce weekly
• Researching street shopping markets in Delhi
• Sourcing people to appear as guests on the show FML i.e. Find My Look
• Coming up with ideas for new episodes
• Helping with episode flow & structure
• Sitting on the video edit & getting the graphics made
• Participation in meetings with marketing, publishing & creative team
• Give ideas for more shows, submit concept decks
• Help with team management during the shoots
• coordinating for makeup at the salon for guests & anchors
• As a Talent,
• Creating video content for several platforms like Instagram, TikTok & Firework
• Writing scripts on Beauty & Personal Care
• Attending meetings regarding ideation & weekly targets

Mar 2019 – Sep 2019 · 6 mos · Delhi Area, India

• Pitch brands our services
• Preparing decks for meetings
• Social Media Marketing Head
• Worked with Graphic Design for creative posts
• Worked with photographer for catalogue & SMM shoots
• Submit content plans & new campaign ideas
• Created & designed stores on Shopify
• Handled Influencer campaigns
• Attended Entrepreneurship workshops & seminars

Sep 2018 – Dec 2018 · 3 mos · Noida Area, India

• Being the sole content writer & editor, my responsibilities included:
• Writing content for blog posts, websites, social media and other projects
• Social media marketing
• Creating & Strategizing the content
• Email marketing
• Influencer Campaigns via my contacts

Nov 2017 – Dec 2017 · 1 mo · Madrid Area, Spain

• To travel to Madrid, Spain
• Model for the advertisement shot and for the photo shoot
• Go for hair treatment
• Give personal interview
• Attend any future campaign or events related to
• it.
• Before the selection, I had to submit several interviews & introduction videos online & some questionnaires regarding hair experience & personal growth

Jun 2017 – Aug 2017 · 2 mos · Great India Beer Festival, JLN Stadium

• To creator content for all social media platforms (through the help of graphic designer), proposal website & proposal presentation

Jun 2017 – Aug 2017 · 2 mos · Great India Beer Festival, JLN Stadium

• Organise, manage & track all contests held online
• Handle ticket & queries calls
• Reply to mails,
• Make sales for the stalls of the event
• Interview, select & train marketing & sales interns
• Help at the festival with the production team

Aug 2016 – Jun 2021 · 4 yrs 10 mos

• To do shoots based on the latest fashion trends
• Choose different locations for the shoots
• Edit pictures & write content
• Manage collaborations
• As a content creator:
• To create video & image content for my Instagram, Blog & YouTube channel
• Video editing (Filmora, iMovie & Adobe Premiere Pro)
• An active part of the influencer community online
• Work with influencer agencies for campaigns
• Handle collaborations
• Self Portrait Photography & Image Editing (Tezza, Adobe Lightroom, VSCO, FaceTune, Story Editing App)
• Come up with new concepts for my videos

Jun 2016 – Sep 2022 · 6 yrs 3 mos · Ghaziabad, Uttar Pradesh, India

• To introduce new collections monthly
• Coming up with ways to reduce cost
• Handling social media marketing
• Photography for the collections
• Pack, Label & Ship order
• Keep track of sales, returns & refunds
• Working with wholesalers, resellers & bloggers

Jun 2016 – Jul 2016 · 1 mo

• Wrote articles on the field of fashion
• Offered career advice on how to build a career in fashion
• Research on several fashion institutes in India
• Weekly submission of articles online

Mar 2016 – Sep 2016 · 6 mos

• Worked as an intern for the Internshala Students Programme 5.0
• Promoted their Online Winter Training Packages through offline and online means
• Created & managed a facebook page for my college
• Stay up-to-date with the online assignments
• Weekly submission of work report online

Jan 2016 – Jul 2016 · 6 mos

• Worked as a content writer and then, content editor for the website.
• Created original content on diverse fashion related topics
• Trained a team of writers
• Built writing guidelines for the team
• Helped in the hiring process of writers
• Proofread submitted articles
• Held telephonic interviews
• Submitted daily work report on Asana.com

Dec 2015 – Jan 2016 · 1 mo

• Submitted research based answers in different categories
• Primarily focused on fashion & personall relationships
• Held my own AMA sessions (Ask-me-Anything)
• Answered 50+ questions in a week
• Submit a report on answers submitted online

May 2015 – Feb 2016 · 9 mos

• Curated unique and original content for the website
• SEO submitted articles as per the guidelines received
• Wrote 100+ articles