Oct 2024 – Feb 2025 · 4 mos

Sep 2022 – Sep 2024 · 2 yrs

• In this role, I was responsible for driving brand success across multiple channels, including SEO, Social Media, PR, Email Marketing, Digital and more. Key contributions included:
• Comprehensive Brand Strategy: Developed and executed a holistic brand strategy that integrated SEO, social media, PR, email marketing, digital campaigns, and influencer marketing, ensuring consistent and impactful brand presence across all touchpoints.
• Community Building & Credibility: Addressed brand credibility challenges by spearheading community-building initiatives and leading Krafshala Live Sessions, fostering a strong connection with the target audience and enhancing brand trust.
• Leadership & Team Management: Led and mentored a team of 8 members, driving performance and ensuring the successful execution of brand strategies across various traction channels.
• Creative Development: Led the creative development process, identifying user triggers and barriers, working on scripts, storyboarding etc to ensure the creation of compelling brand ads and performance campaigns for digital platforms.
• Referral Programs: Built best-in-class referral programs to drive user acquisition and increase customer engagement, contributing to sustained brand growth.

Oct 2020 – Sep 2022 · 1 yr 11 mos

• In this role, I am responsible for:
• Strategizing & Executing Brand Marketing efforts & PR for Kraftshala.
• Helping the team deliver an excellent experience to our users.
• Coaching professionals to become better Marketers.

Feb 2019 – Jun 2020 · 1 yr 4 mos

• In this role, I was responsible for strategizing and executing marketing interventions in India. Key contributions included:
• Integrated Marketing Campaigns: Worked with the India Marketing lead and Regional Marketing Teams (TAD and C&MA) to develop and drive Integrated marketing campaigns to push the brand awareness and consideration metrics.
• Digital Campaign Strategy & Execution: Completely oversaw the strategy and execution for multiple digital brand campaigns as a part of IMC for the brand by collaborating with internal teams on project planning & execution.
• Campaign Optimization: Ensured flawless execution of mid-funnel campaigns (GDN, YT, DV360,FB ads) through rigorous quality checks and real-time optimizations to drive success.
• Social Media Management: Fully managed the social media strategy, including content strategy, planning, creation, calendarization, optimization, and boosting. Ensured successful global campaign launches and their transcreation for the Indian market.
• Content Partnerships: Drove brand presence through strategic partnerships with influencers, publishers, and other digital content creators - with a focus on ensuring native outreach on social.

Jan 2017 – Feb 2019 · 2 yrs 1 mo

• In this role, I was integral to a dynamic team dedicated to establishing Airbnb's presence among the Indian masses and driving full-funnel marketing through localized campaigns. Key contributions included:
• Social Media Strategy: Spearheaded strategy and execution for Airbnb India's social media on Facebook and Twitter. Supported localization of global campaigns with creative agencies and in-house teams.
• Mid-Funnel Campaigns: Designed and implemented mid-funnel campaigns targeting high-intent travelers to drive consideration and trials, optimizing contribution margin efficiencies.
• Channel Strategy: Developed and executed channel strategies across multiple media platforms:
• Digital Media: Managed social and display advertising, leveraging data insights for optimization.
• Influencer & Publisher Network: Built a network of top Indian publishers, bloggers, and influencers across various domains to deliver authentic brand messaging and enhance saliency.
• Cross-Functional Collaboration: Worked with agencies and cross-functional teams, including creative, media, performance, and PR, to ensure unified messaging and maximize platform reach.

Jun 2013 – Dec 2016 · 3 yrs 6 mos

• In this role, I drove user growth through marketing and partnership initiatives. Key contributions included:
• Airbnb India's First Marketing Campaign Launch: Assisted in launching Airbnb's first marketing campaign in India, "Live There." Managed localization efforts, leveraging media partnerships and creating social and digital campaigns.
• Host Lead Generation: Developed and executed lead generation initiatives to increase listings supply in key indian cities, including creating assets addressing the triggers and barriers of Indian hosts and planning a media campaign.
• Partnerships & Growth Led Efforts: Designed and executed growth partnerships with leading national banks, and media houses such as Viacom, MissMalini, Condé Nast, and Tripoto. Developed innovative growth initiatives for user engagement, utilizing referrals and coupon-based incentivization.

Jan 2012 – May 2013 · 1 yr 4 mos

• As Airbnb embarked on its journey to establish a presence in India, I played a vital role in platform development and supply acquisition. Key responsibilities included:
• Supply Building: Managed and expanded markets in Kerala, Mumbai, Jaipur, and other key regions, ensuring a robust inventory of listings.
• Community Building: Organized and hosted meet-ups to foster a sense of community among hosts, providing them with essential information and support to ensure their success.
• User Activation: Converted non-active users to active hosts through targeted, education-led interventions, enhancing their understanding and engagement with the platform.