May 2022 – Apr 2023 · 11 mos · Gurugram, Haryana, India

• Arbolus is a prominent expert network and knowledge services company with global presence in New York, London, Barcelona and Gurugram. As one of the first few Senior Associates in the Professional Services and Delivery Team at Arbolus, some of my key responsibilities include:
• > Leading and conducting business research and strategy projects for several top-tier global management consulting, private equity and venture capital firms for their strategic investment decisions, market entry and competitor analysis, M&A activities and due diligence.
• > Directly handling key client accounts and delivering on full end to end projects across multiple geographies and diverse industries for our global clients, as well as helping connect them with relevant subject matter experts.
• > Leading and mentoring small teams of associates along with competency based resource allocation for efficient and timely delivery.
• > Stakeholder management including regular interactions with the Leadership Team and key decision makers based out of India, Europe and US.
• > Worked on project management tools such as ClickUp, LinkedIn Recruiter, and Slack for official communication.

May 2022 – Apr 2023 · 11 mos · Gurugram, Haryana, India

May 2022 – Apr 2023 · 11 mos · Gurugram, Haryana, India

Aug 2021 – Sep 2021 · 1 mo · Gurugram, Haryana, India · Hybrid

• UK Research and Benchmarking, Capability Hubs, KGS

May 2017 – Sep 2021 · 4 yrs 4 mos · Gurgaon, India

• As part of the Market Research team at Hive, an AI platform built on Machine Learning & Computer Vision, a few of my responsibilities include:
• > Spearheaded secondary business research on companies from different sectors, verticals, and industries such as Automobile, E-Commerce, Social Media, IT/Software, Fashion, FinTech etc. and gauging their size/relevance for our AI products for Data Labelling, Content Moderation, Television Ad Analytics, and Brand Logo Detection.
• >Team Leading & Mentoring new members on various research projects.
• > Interpreting and analyzing data from company websites/blogs/articles & industry reports to understand/spot interesting trends and patterns.
• > Proactively identified new verticals for new business opportunities and growth through extensive research and brainstorming.
• > Assisted in tapping new clients for partnerships and increased sales revenues.
• > Lead Generation: Seeking top C-level Technical/Product and Marketing leads from relevant companies along with their contact details for the reach-out process.
• > Well-versed in Business & Strategic Research, Competitive Analysis and Intelligence, Benchmarking, Industry Landscaping, Market Entry and Company Profiling.
• > Curating and drafting a monthly newsletter on the latest happenings in AI and other emerging technologies.
• > Conducting interviews too for prospective candidates to be recruited for the team.
• > Working knowledge and experience of Salesforce, LinkedIn Sales Navigator & MS Office suite.

Oct 2016 – Oct 2016 · 0 mo · Delhi, India

• Worked on a small Live Project to help a popular niche Belgian Beer brand enter the Indian Market. Responsibilities included:
• > Secondary research and study on the Beer Market in India, its size, top players, their Market Share, Demographics, the potential target audience, Logistics and Supply Chain factors involved, Product Packaging, Branding, etc.
• > Reaching out to important leads from major beer distributors and importers and setting up business meetings.
• > Primary research on the Indian beer market such as visits to local breweries, niche stores like Le Marche and Nature's Bazaar, speaking to customers to understand their tastes, preferences, and price sensitivity to succesfully launch and market such a product in India.

May 2016 – Jul 2016 · 2 mos · Gurgaon, India

• As part of the Customer Interaction Centre(CIC) at BMW Financial Services, I was fortunate enough to work on a variety of diverse and insightful projects ranging from:
• > A primary research project in conjunction with GfK to gather insights about the overall experiences of the nationwide customers of BMW India with the brand via telephonic interviews and email questionnaires.
• > An internal project based on Workforce Management for some of the processes/paradigms in my Department and providing suggestions to improve their efficacy.
• > Lastly, also worked on a digital marketing project to analyze the overall response of the online marketing campaigns of the 'BMW X1', based on a few KPIs such as Hand Raisers, Opportunities and Leads, preparing infographics on the same and also its impact of the luxury SUV sector in India.

Mar 2015 – Jun 2015 · 3 mos · New Delhi

• Worked in the Network Operations Department at Vodafone's Delhi office as part of my final-semester training in Engineering.
• > Was responsible for the software-based monitoring, and troubleshooting of the 2G & 3G network sites of Vodafone in South Delhi.
• > Underwent On-site training on the various aspects of GSM(Global system for mobile) architecture such as BTS,BSC and MSC.
• > Worked on a project on 4G and LTE technology in conjunction with Ericsson and Indus Towers.

Jun 2014 – Jul 2014 · 1 mo · Gurgaon, India

• Part of the Market Research and Validation Department at WeMark, an Indian company providing 'Mystery Shopping' services and mystery audits for a diverse range of leading hospitality and retail brands.
• > First worked on understanding the unique concept of 'Mystery Shopping' and how it can provide valuable inputs to brands in the retail space, the importance of following Standard Operating Procedures (SOP), etc.
• > Cold-calling to get customers on board and explaining to them about the overall concept of Mystery Shopping, and how being a Mystery shopper could be a lucrative way of earning easily at home.
• > Compose and upload ads daily on several platforms like OLX for the company and answer/handle customer queries.

Jul 2013 – Aug 2013 · 1 mo · Gurugram, Haryana, India

• Summer internship in the Semiconductors Department.