Praashant Singh

Business Development Executive

Mumbai, Maharashtra, India13 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 13 years of B2B Sales experience.
  • Expert in managing strategic government accounts.
  • Proven track record in driving digital transformation.
Stackforce AI infers this person is a B2B Sales expert with a focus on Networking and SaaS industries.

Contact

Skills

Core Skills

Account ManagementBusiness DevelopmentKey Account Management

Other Skills

AppDynamicsBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CRMChannel SalesCisco IOSCisco MerakiCisco NetworkingCisco NexusCisco RoutersCisco Systems ProductsCisco Unified Communications Manager (CUCM)Cisco Webex MeetingsCisco Wireless

About

A seasoned professional with 13+ years of experience in B2B Sales. Currently employed with Cisco. Have previously worked with Salesforce.com (India) as Territory Account Executive for the GRB segment.

Experience

Cisco

2 roles

Key Account Manager - Public Sector States

Promoted

Jan 2025Present · 1 yr 2 mos · Hybrid

  • As the Public Sector Account Manager for Maharashtra & Goa, I lead Cisco’s strategic initiatives with state and central government bodies to enable digital transformation through innovative networking, cybersecurity, cloud, and collaboration solutions.
  • 💼 Current FY'26 H1 Revenue Target: $3.5 Million USD
  • 🎯 Major Accounts Managed:
  • Maharashtra – Maharashtra State Police, MahaIT, MSEDCL, Public Health Department, Urban Development (Smart Cities: Mumbai, Pune, Nagpur)
  • Goa – Goa Electricity Department, Goa Police, Department of IT, Smart City Panaji
  • 🔧 Key Responsibilities & Strategic Initiatives:
  • Proactively engage with government departments to shape and influence RFPs well before they are floated
  • Attend pre-bid meetings and represent Cisco’s strategic value proposition in alignment with the customer's vision
  • Collaborate closely with Solution Engineers (SEs), Product Sales Specialists for each architctures to stitch together bespoke, technically sound solutions
  • Present project scope and pricing with precision to Cisco’s Deal Desk to negotiate better commercial terms and maximize win probability
  • Develop and present competitive landscape analysis to internally align stakeholders and externally position Cisco effectively against rivals
  • Work hand-in-hand with System Integrators and Channel Partners to build winning consortiums for large government tenders
  • Align solutions with flagship government initiatives like Digital Maharashtra and Goa 2.0, driving modernization in public services
  • My focus is not just on selling solutions but on building trusted partnerships that empower government bodies to deliver better outcomes for citizens.
Public SectorAccount ManagementBusiness DevelopmentBusiness PlanningBusiness-to-Business (B2B)Channel Sales+9

Strategic Enterprise Account Manager

Nov 2023Jan 2025 · 1 yr 2 mos · Hybrid

  • Driving Strategic Growth & Partnerships in Enterprise & Conglomerate Accounts.
  • I am an accomplished Account Manager at Cisco, entrusted with overseeing and growing conglomerate accounts across the vibrant West region. In my role, I managed a diverse portfolio including prominent names such as Bajaj Group, Persistent Systems, RPG Group and KPIT.
  • 💼 Annual Revenue Target (FY 25): $6 Million USD
  • Key Responsibilities:
  • Strategic Account Management: Orchestrating multimillion-dollar relationships, I navigate the complexities of BFSI, Hi-tech, and Manufacturing sectors to deliver tailored Cisco solutions. My annual quota responsibility is $6 million, achieved through precise alignment of Cisco's Enterprise Networking, Security, Collaboration (Webex), Software, and CX Services.
  • Cross-functional Collaboration: Engaging seamlessly with stakeholders across IT, Business, Operations, and Procurement spheres, I ensure cohesive strategies that lead to expedient project closures and client satisfaction.
  • Partner Ecosystem Leadership: Cultivating strong partnerships with distributors and resellers, I optimize implementation and delivery timelines, reinforcing Cisco's commitment to excellence.
  • New Business Development: Working closely with Cisco's Product Sales Specialists (PSS), I identify and capitalize on emerging opportunities, fostering innovation and driving sustainable growth.
  • Thought Leadership & Education: Spearheading conferences and events, I educate and empower clients on the latest Cisco technologies and solutions, enhancing their operational efficiencies and competitive edge.
Account ManagementSplunkCisco RoutersCisco MerakiCisco NexusCisco Unified Communications Manager (CUCM)+11

Salesforce

Key Account Director

Nov 2021Oct 2023 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

  • 🚀 Driving Growth & Innovation in SMB Accounts with Salesforce Solutions 🚀
  • As a Dynamic Key Account Director at Salesforce, I was leading strategic initiatives in the Small and Medium Business (SMB) sector across the thriving North India territory.
  • Key Responsibilities:
  • 1) Strategic Business Development: As an integral part of the Account Executive team, I specialized in hunting new accounts and maximizing cross-sell and up-sell opportunities within our SMB client base.
  • 2) Lead Conversion Expertise: From lead inception to opportunity realization, I exceled in converting prospects sourced by our Sales Development Representatives (SDRs) into tangible business opportunities, leveraging Salesforce's comprehensive suite of solutions.
  • 3) CRM & Pipeline Management: I meticulously updated our CRM system, ensuring accurate sales forecasts and maintaining a robust pipeline that aligned with strategic business objectives.
  • 4) Core Solution Expertise: Focused on driving value through Salesforce's Sales Cloud, Service Cloud, and Platform solutions, I orchestrated end-to-end sales cycles, delivering tailored solutions that empowered SMBs to thrive in competitive markets.
  • 5) Collaborative Sales Approach: Leveraging collaborative primes such as Marketing Cloud, Slack, Tableau, and Mulesoft, I pitched, negotiated, and closed deals that met and exceeded client expectations, driving mutual success and innovation.
Post-SalesBusiness-to-Business (B2B)Key Account ManagementTrailblazerSolution SellingContract Negotiation+2

Appobile labs

Assistant Vice President- Enterprise Sales

Sep 2017Oct 2021 · 4 yrs 1 mo · Delhi, India · Hybrid

  • 🚀 Digitizing Channel Sales for Retail and Consumer Packed Goods Industry 🚀
  • I previously served as the Assistant Vice President of Channel Sales Automation at Appobile Labs Private Limited, where I led initiatives focused on digitizing and enhancing efficiency in channel sales for Retail and Consumer Packed Goods (CPG) industries.
  • Key Achievements:
  • 1) Product Leadership: Directed the advancement of "SalesDiary," our flagship SaaS-based Sales Force Automation (SFA), Distributor Management System, and Retail Intelligence platform, tailored for the Retail and CPG sectors. Key features included attendance automation, beat optimization, primary & secondary order management, and comprehensive stock & returns management.
  • 2) Market Penetration: Successfully generated outbound leads and nurtured incoming opportunities, significantly increasing Monthly Recurring Revenue (MRR) for SalesDiary.
  • 3) Multi-Product Expertise: Managed sales for "Emmlyt" (formerly 'Kardamom'), our Mobile Device Management tool, ensuring data privacy and security across government and enterprise sectors. Closed deals with Samsung, LG, Panasonic, and governmental bodies such as Maharashtra Govt, Govt of Rajasthan (Prime Minister Crop Insurance Policy), and UP Police.
  • 4) Team Leadership: Led a cohesive team of Sales Managers, Account Executives, and Customer Success Managers, fostering a culture of excellence and collaboration that drove collective success in achieving strategic business goals.
Post-SalesBusiness-to-Business (B2B)Key Account ManagementInternational SalesSolution SellingSupply Chain Management+3

Mobisy technologies pvt. ltd.

Assistant Vice President Business Development

May 2017Sep 2017 · 4 mos · Delhi · On-site

  • As Assistant Vice President of Business Development at Bizom, I led initiatives focused on driving sales and adoption of "Mobility Solutions" centered around Sales Automation, specifically promoting Mobisy Technologies Private Limited's flagship product, "Bizom". Targeting FMCG, CPG, Pharma, and other Manufacturing industries, my role involved:
  • 1) Generating sales leads and opportunities within the specified industries.
  • 2) Implementing strategies to secure recurring revenue through modular sales of features like Order Management System, Expense Management, Real-time Tracking, BTL activities, and Market Intelligence.
  • Managing relationships and expanding sales with existing clients.
  • 3) Conducting comprehensive training sessions for clients' sales teams on effective utilization of the mobile application.
  • In this role, my efforts were pivotal in driving business growth through strategic sales planning, team development, and client engagement within a dynamic and competitive market environment.
Post-SalesBusiness-to-Business (B2B)Key Account ManagementInternational SalesSolution SellingSupply Chain Management+3

Nayara energy

Territory Sales Manager

Sep 2014Apr 2017 · 2 yrs 7 mos · Varanasi, Uttar Pradesh, India

  • Dynamic professional with a successful track record at Nayara Energy (Formerly known as Essar Oil Limited), where I excelled in developing and managing a robust retail outlet network (petrol pumps) while fostering strong customer relations with franchise partners. My responsibilities included:
  • 1) Strategically developing and expanding the retail outlet network, focusing on maintaining operational excellence and achieving sales volumes for Motor Spirit (Petrol), High-Speed Diesel, Lubes, and other horizontal products.
  • 2) Directly overseeing retail outlet operations to ensure efficient sales performance and customer satisfaction.
  • 3) Driving Direct Sales initiatives encompassing Motor Spirit, High-Speed Diesel, and Lubes, collaborating closely with depot and supply locations to maintain optimal product availability.
  • 4) Liaising with government bodies to secure necessary NOCs for retail outlet operations, ensuring compliance with regulatory requirements.
  • 5) Recruiting and training Sales Executives, equipping them to effectively drive sales and meet targets across retail outlets.
  • 6) Conducting strategic site scouting on National Highways, State Highways, and other relevant areas to identify prospective locations for retail outlets.
  • 7) Collaborating with RO Managers to devise strategies for enhancing secondary sales and optimizing business performance.
  • 8) My tenure at Nayara Energy was characterized by a commitment to driving business growth, operational efficiency, and strategic relationship management within the dynamic retail petroleum sector.
Post-SalesBusiness-to-Business (B2B)Key Account ManagementSupply Chain ManagementContract NegotiationBusiness Planning+1

Videocon consumer durables

Area Sales Executive

Jul 2012Sep 2014 · 2 yrs 2 mos · Pune, Maharashtra, India · On-site

  • Drove strategic sales initiatives for a diverse range of Consumer Durable Products including AC, LED TV, LCD TV, CRT, and washing machines under the prestigious Videocon brand. Key responsibilities included:
  • 1) Successfully managed sales operations across designated territories, focusing on Urban and Upcountry markets.
  • 2) Proactively appointed Distributors and Direct Dealers to expand market penetration and enhance brand presence.
  • 3) Cultivated relationships and managed Corporate and Institutional sales channels, securing business from Hotels, Hospitals, Showrooms, and other key sectors.
  • 4) Collaborated closely with delivery and service teams to expedite resolution of service requests and ensure customer satisfaction.
  • 5) Managed end-to-end payment collection processes and handled distributor claims, ensuring timely reconciliation.
  • 6) Worked in tandem with Distributors to implement and promote secondary schemes, driving significant growth in secondary sales.
  • My tenure at Videocon Industries Limited was characterized by a results-driven approach, keen market insights, and a strong commitment to achieving sales targets and enhancing customer relationships in a competitive consumer electronics market.
Business-to-Business (B2B)Key Account ManagementSupply Chain ManagementContract NegotiationBusiness Development

Education

Indira Institute of Management, Pune (MBA)

Masters of Marketing Management — Marketing

Jul 2011Aug 2013

Dr. Ram Manohar Lohia Avadh University (RMLAU), Faizabad (Ayodhya)

Bachelor of Arts - BA

Jan 2006Jan 2010

Global Institute of Hotel Management & Catering Technology, Chinchwad, Pune

Diploma in Hotel Management and Catering Technology

Jan 2004Jan 2005

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