Anjali Kumar

Business Development Executive

Singapore, Singapore11 yrs experience

Highly Stable

Key Highlights

Expert in B2B marketing systems and GTM strategies.
Proven track record in driving revenue growth.
Strong background in digital analytics and storytelling.

Stackforce AI infers this person is a B2B marketing expert with a focus on SaaS and digital analytics.

Contact

Skills

Core Skills

Gtm StrategyB2b MarketingDigital AnalyticsRevenue GrowthTalent AcquisitionPublic RelationsQuality AssuranceResearch

Other Skills

AnalysisBusiness DevelopmentBusiness StrategyContract NegotiationEmployee RelationsEvent ManagementFundraisingHuman ResourcesInternational MarketingInternational RelationsLeadershipManagementMicrosoft ExcelMicrosoft OfficeNonprofit Organizations

About

I build B2B marketing systems that drive revenue. After a decade leading marketing for brands like Amplitude and Branch in APJ, I now work independently with SaaS and enterprise teams to sharpen positioning, build demand engines, and integrate AI into how marketing actually runs. A high-energy marketer with a systems mindset, I’ve built my career around engineering stories that open new markets, combining brand clarity, GTM structure, and creative precision. My work blends the human side of storytelling with the technical edge to help teams move faster, stay consistent, and scale smarter. Repeated success building x-functional alignment, ABX, content, community, events, and partnerships.

Experience

Self-employed

Revenue Marketing & GTM Partner

Aug 2025 – Present · 7 mos · Singapore · Hybrid

I work as a growth partner to B2B founders, helping them bring clarity, structure, and story into their go-to-market so they can scale with confidence.
Design, review, and refine GTM and marketing strategy to keep narrative, execution, and growth aligned.
Build story-led positioning and messaging that bridge brand to demand.
Evaluate and implement tools, systems, and practices that elevate marketing’s role in go-to-market decisions.
Blend startup pace with enterprise discipline to create GTM engines that are creative, consistent, and revenue-focused.
Step in as an execution partner when needed whether it’s launching an event, activating a campaign, or aligning teams around shared goals.
See how I build: gtm-with-anjali.lovable.app
I also regularly write here: anjali-kumar.lovable.app

GTM strategymarketing systemsstorytellingB2B marketingdemand generation

Amplitude

2 roles

Director of Marketing - APJ

Apr 2022 – Oct 2025 · 3 yrs 6 mos · Singapore

Amplitude is a leading digital analytics platform. More than 1,900 customers, including Atlassian, Jersey Mike’s, Marks & Spencer, NBCUniversal, Shopify, and Under Armour rely on Amplitude to gain self-service visibility into the entire customer journey. When teams understand how people are using their product, they can deliver better product experiences. With Amplitude, teams can understand what product features are working, where users are getting stuck, and what actions lead to the right outcomes. Nothing is more critical to driving revenue growth.
Learn how to optimize your digital products and business at amplitude.com.

digital analyticscustomer journeyrevenue growth

Head of Marketing - APAC & Emerging Markets

Jan 2021 – Apr 2022 · 1 yr 3 mos · Singapore

Revenue collective

Associate

Jan 2021 – Jan 2023 · 2 yrs · Singapore

Revenue Collective is a private membership organization for commercial growth operators.

Branch

4 roles

Marketing Consultant

Apr 2020 – Dec 2020 · 8 mos

Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Adobe, BuzzFeed, Yelp, OfferUp, and many more.

Marketing Lead (APAC)

Aug 2019 – Mar 2020 · 7 mos

Marketing Manager (APAC & EMEA)

Feb 2018 – Jul 2019 · 1 yr 5 mos

International Evangelist

Apr 2016 – Jan 2018 · 1 yr 9 mos

The d. e. shaw group

2 roles

Associate, Talent Acquisition

Promoted

Jul 2015 – Jan 2016 · 6 mos · Hyderabad Area, India

Profile encompassed end-to-end tech recruitment for the firm's Hyderabad office.
Hiring from a mix of different channels like on-campus, employee referrals, internal job postings, job portals, networking, scheduled recruitment drives.
Conducted behavioral interviews for candidates across levels.
Additional responsibilities included working closely with the HQ in New York on various strategic and operational tasks.

Talent Acquisition Consultant

Jan 2015 – Jun 2015 · 5 mos · Hyderabad Area, India

Supported recruitment for Tech & Finance roles across levels.
Fastest performance-based conversion from a contractor to a full-time position in the department.

talent acquisitionrecruitmentbehavioral interviews

Goodword media services

Public Relations Executive

Nov 2014 – Jan 2015 · 2 mos · New Delhi Area, India

In my role, I was responsible for enhancing our clients' corporate image and identity by activating well-rounded campaigns focused on Public Relations and soft marketing.
Researched, articulated, and distributed press releases to targeted print, electronic, and online media networks.
Liaised with and answered inquiries from media, individuals, and other organizations.

recruitmenttalent acquisition

National skill development corporation

Standards & Quality Assurance

May 2013 – Jul 2013 · 2 mos · Delhi, India

The National Skill Development Corporation India (NSDC) was set up as a one of its kind, Public-Private Partnership Company with the primary mandate of catalyzing the skills landscape in India.
Liaised with the respective Sector Skills Councils (SSCs) for the development of content deliverables such as Model Curriculum, Skilling Content, Participant Handbook & Facilitator Guides.
Worked closely with content developers across industry-verticals to develop necessary frameworks to ensure quality and consistency of skilling across the skill training initiatives for the varied job roles across the country.
Engaged in Skill operations by meeting different stakeholders in the NSDC ecosystem.

public relationscampaign management

Centre for civil society

Research

Aug 2012 – Feb 2013 · 6 mos · Delhi, India

Centre for Civil Society (CCS) is India's leading liberal think tank, ranked 81 worldwide by the annual study conducted by the Think Tanks and Civil Society Program at the University of Pennsylvania. CCS advances social change through public policy with work in education, livelihood, and policy training, promoting ideals of choice and accountability across private and public sectors.
Worked on a research paper titled 'Liberalism in India' to highlight how the concept has transformed over the years with a focus on the early Independence era.
Provided directional & operational support to key projects such as Asia Liberty Forum, School Choice Campaign, etc.

content developmentquality assurance

Make-a-wish india

Research Intern

May 2012 – Jul 2012 · 2 mos · Mumbai Area, India

As an affiliate of Make-A-Wish International, Make-A-Wish India is part of the most prominent wish-granting organization in the world. The non-profit organization aims to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.
Actively participated in furthering the core objective through involvement in the end-to-end process i.e., wish-identification to wish-granting.
Studied the existing wish-granting methods to identify gaps and recommended changes to make it more authentic.
Profiled volunteers working with the organization to understand the target group for project expansion purposes

researchpolicy analysis