Vishesh Koul

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs experience

Highly Stable

Key Highlights

Over 10 years of experience in content strategy
Expertise in crypto and blockchain content
Proven success in increasing engagement through campaigns

Stackforce AI infers this person is a Content Strategist with a strong focus on digital marketing and content optimization.

Contact

Skills

Core Skills

Marketing Campaign PlansProject ManagementContent MarketingStrategic ThinkingContent WritingEditorial StandardsContent StrategyCreative WritingReporting

Other Skills

Agency ManagementBlog WritingBrand CommunicationBuilding TrustConsumer BehaviorContent CreationContent DevelopmentContent EditingCreativity and InnovationCustomer-Focused SellingData AnalysisE-commerce SEOEmail CampaignsEmotional IntelligenceEmployee Training

About

As a content strategist with over 10 years of experience, I help clients create and optimize engaging and relevant content for their target audiences. I have a passion for researching, writing, and editing diverse topics, especially in the fields of crypto and blockchain. I have successfully collaborated with marketing and design teams to plan and execute site content, layout, and style for various projects. I have also contributed to social media campaigns, KPI reports, and content marketing strategies for leading brands. I hold certifications from HubSpot and Google in content marketing and analytics, and I am proficient in using tools such as Canva, WordPress, and Reuters.

Experience

Cloudthat

Senior Marketing Specialist

Sep 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Planned and executed targeted email campaigns that increased engagement by 30%.
Designed marketing collateral for AWS events, enhancing brand visibility and sales support.
Coordinated successful AWS webinars and on-ground events, attracting over 500 participants.
Managed social media calendars, resulting in a 25% increase in follower engagement.

Email CampaignsMarketing CollateralSocial Media ManagementMarketing Campaign PlansProject Management

Evolutionco digital | customer experience design & marketing agency

Content Strategist

Jun 2022 – Sep 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

Worked with marketing and design teams to create and plan site content, layout, and style.
Worked with a team of writers and content marketing strategists to develop text that promoted clients' products and generated social media traffic.
Contributed On KPI reports with meaningful insights
Handled Social media of a leading Korean electronics giant.
Brainstormed with designers to develop content that portrays the true brand voice.
Curated and Wrote Copies for a leading German Elevator manufacturer.

Content CreationKPI ReportingSocial Media StrategyContent MarketingStrategic Thinking

Mattsenkumar llc

Research Writer / Editor Crypto Currency(Contractual)

Nov 2021 – Jun 2022 · 7 mos · Gurugram, Haryana, India

Proofread copy written by colleagues to correct spelling, punctuation and grammar.
Wrote long form content for relatively unknown Cryptocurrencies.
Extensively researched whitepapers to train junior writers about cryptocurrency and guide them to write as per client’s requirement.

ProofreadingLong Form Content WritingResearchContent WritingEditorial Standards

Manipal prolearn

Freelance Writer (Remote/Part-Time)

Apr 2019 – Nov 2019 · 7 mos · Bengaluru, Karnataka, India

Designed product videos using company tool Lumen 5 which have garnered 1 million lifetime impressions,.
Maintained Quora based queries and blog answers driving 1,00,000 monthly visitors just from quora.
Average time spent by users on engaging articles written by me was 1.5 mins vs 1 mins by Manipal's in house content team.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
These creative marketing campaigns had helped Manipal generate around 35,000 leads per month

Video ProductionBlog WritingContent EditingCreative WritingContent Marketing

Frantic infotech pvt. ltd.

Content Specialist

Dec 2018 – Sep 2021 · 2 yrs 9 mos · Noida, Uttar Pradesh, India

Collaborated with marketing and design teams to develop and plan site content, layout and style.
Analyzed and reported social media and online marketing campaign results.
Developed marketing content such as blogs, promotional materials and advertisements for social media.
Used Canva to create and print marketing materials, product reviews.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.

Content DevelopmentSEO OptimizationSocial Media AnalysisContent StrategyMarketing Campaign Plans

Mattsenkumar llc

Quality Analyst

Jan 2014 – Dec 2018 · 4 yrs 11 mos · Gurgaon

Reviewed files, records and other documents to obtain business information and key data informing responses to development requests.
Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
Derived conceptual designs from business objectives to deliver software and applications according to specifications for usability, performance and functionality.
Analyzed data from around 1200 calls on a weekly basis to find out reasons for call drops during holds and transfers.

Data AnalysisReport GenerationPresentation SkillsReportingProject Management