Dec 2020 – Mar 2022 · 1 yr 3 mos

• Led the account-based marketing activities of 3 Key Accounts, working in collaboration with the sales and development teams in Japan and Europe. Helped in the creation of multiple deal wins last year, generating revenue of approximately $3 million.
• Strategized and executed a performance-driven digital marketing campaign for a customer-facing global automotive webinar series. Achieved 600+ customer leads and filtered that to 20 Marketing Qualified Leads, which helped secure a $1.2 million deal win for the company.
• Conceived and delivered the product video, revamped product website, and related collaterals to develop an integrated product story for an internally developed connected vehicle platform. The final submission won the prestigious Next-Gen Product of the Year 2021 award from the NASSCOM ER&D Council.
• Enabled 2 key automotive ecosystem partnerships and managed the associated marketing campaign for lead generation, resulting in 30+ Marketing Qualified Leads & new customer acquisitions.
• Automotive Marketing Prime, Japan | Account Based Marketing | Social Media Marketing | Physical & Virtual Event Co-ordination | Customer Relationship and Client management | Marketing Strategy formulation & Implementation | RFI RFP Support | Support Global Sales team for Business Development with Collaterals, Presentations, and Newsletters

Sep 2019 – Nov 2020 · 1 yr 2 mos

• Derived actionable key insights from the performance and benchmarking reports on 20+ digital marketing campaigns. Maintained and expanded the brand's presence and engagement on social media platforms like LinkedIn, Twitter, & YouTube to increase the number of followers across the platforms by 80% over a year.
• Developed the SOP and brand guidelines for social media marketing at Tata Elxsi in collaboration with the Marketing Communications team, to ensure consistency in communication and derive relevant marketing analytics insights from the marketing campaign data.
• Managed multiple stakeholders including, videographers, editors & third-party vendors in developing 10+ videos for service offerings, products and solution accelerators. Produced one of the most watched videos in the Tata Elxsi YouTube channel, with over 33000 views and 460 likes.
• Collaborated with both development and sales teams to repackage and rebrand the technical collaterals for the core automotive engineering service offerings for Vehicle Electrification & Connected Car Services, projecting the key value propositions and differentiators.
• Executed targeted email marketing campaigns while overseeing graphic design, copy, and additional creative aspects, and automated the pre- & post-webinar email campaigns, thereby achieving savings of $10K a year.
• Automotive Marketing Prime, Japan | Social Media Marketing | Physical & Virtual Event Co-ordination | Marketing Strategy formulation & Implementation | RFI RFP Support | Support Global Sales team for Business Development with Collaterals, Presentations, Newsletters

Jul 2016 – Aug 2019 · 3 yrs 1 mo

• Worked as a Senior Embedded Engineer for developing Instrument Cluster and In-Vehicle Infotainment Systems.
• Led a 6-member multi-national team as the module lead and worked in close collaboration with 2 other offshore teams to successfully deliver a pilot project for a Japanese multi-national corporation. This resulted in a project win for the customer thereby ensuring repeat business of $2.5 million over the next two years.

Sep 2020 – Mar 2022 · 1 yr 6 mos · Remote

• Content creator for the online culture, lifestyle and entertainment Magazine, PinkLungi with 100K+ followership in Instagram.
• Focus on Marketing, Entertainment, and Lifestyle.

May 2020 – Dec 2020 · 7 mos

• Co-founder & Podcaster for Veruthe Oru Podcast. Season 1 wrapped up with 12 episodes.