Jul 2023 – Aug 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Owned the messaging and positioning of Bureau’s entire product portfolio
• Lead a team of marketers to support and deliver company’s annual revenue target
• Handled the PR and social media communications for the brand, thereby increasing brand visibility in the desired markets
• Executed demand generation campaigns with targeted messaging for India, SEA, Middle East, and North America that contributed to about 24% of the company’s overall sales pipeline
• Nominated and won multiple awards for the brand including Best-in-class Regtech Solution by Global Fintech Fest (India’s largest Fintech award), and Regtech100 List
• Enabled the sales team with product-related collaterals throughout the customer journey to effectively communicate product benefits, and assisting in sales conversions
• Planned and executed multiple field events across India, Middle East, and SEA markets - notably Global Fintech Fest, Money20/20 Asia, Leap 2024, to name a few.

Oct 2021 – Jul 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• ● Strategize and develop the marketing roadmap for the entire product portfolio
• ● Liaise with PR team to create compelling press communication for key product releases
• ● Executed brand marketing campaigns to increase brand awareness and thereby increase
• lead generation
• ● Crucial part of the brand campaign around our sponsorship for the first edition of Shark
• Tank India and the corresponding brand campaign around it
• ● Spearheaded a brand initiative “Yeh Mera Idea Tha” (This was MY idea) contest that
• focussed on encouraging new early-stage startups to pitch ideas to us and get our
• products as an award for the winners
• ● Lead a team of product marketers in executing and evaluating new releases to increase
• lead generation
• ● Plan and strategize product rehashes to increase leads for the product

Nov 2020 – Oct 2021 · 11 mos · Bengaluru, Karnataka, India

• Planned marketing initiatives and executed multiple feature launch activities for
• company's flagship product - Payment Gateway
• Reduced deal conversion time drastically for sales team by establishing standard
• business proposal template
• Spearheaded industry-specific campaign to promote product for e-commerce industry
• that resulted in 4x increase in lead generation
• Streamlined product launch process by creating launch plan template that is now being
• followed by entire organization
• Worked closely with product team and design teams to curate customer-friendly
• marketing assets that helped increase product adoption and reduced churn by 30% M-
• O-M.

Aug 2019 – Nov 2020 · 1 yr 3 mos · Chennai Area, India

• Owned omnichannel messaging for Freshdesk to increase lead generation and customer
• retention.
• Increased Freshdesk's sales and brand exposure by developing new packaging,
• collateral, and sales materials and optimizing target audience reach.
• Curated Customer RCAs and solution articles to provide feature assistance to customers.

Jun 2016 – Jul 2019 · 3 yrs 1 mo · Chennai Area, India

• Spearheaded the launch of Zoho GST, an online tax filing software, in India.
• Played an important role in marketing Zoho Books, an online accounting software,
• during the introduction of GST in India.
• Organised and single-handedly managed multiple events to ensure successful
• brand establishment.
• Optimized the product website (zoho.com/books) and came up with
• competitor-targeted landing pages resulting in a considerable increase in
• website traffic.
• Managed the products’ paid promotions in Google Adwords, Capterra, and GetApp.
• Represented the product in trade shows and conferences, and made multiple
• corporate and product presentations.
• Interacted with key customers to ensure product satisfaction, feedback and client adoption.