Yadhu Gopal G

CEO

Bengaluru, Karnataka, India6 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Drove overseas expansion for Pocket FM.
  • Contributed to ~50% growth in the US market.
  • Led a team of 20+ in marketing asset creation.
Stackforce AI infers this person is a Growth Marketing Specialist in the Media and Digital Marketing sectors.

Contact

Skills

Other Skills

Adobe PhotoshopChannel Strategy DevelopmentContinuous ImprovementCreative StrategyDigital PhotographyDigital PublishingGrowth HackingLightroomManagementMechanical EngineeringMicrosoft ExcelMicrosoft WordPhotographyPortrait PhotographyStartup Environments

About

Driving overseas expansion for Pocket FM, my focus lies in scaling the fantasy genre, contributing to ~50% of the overall Growth in the US market. Collaborating with a dedicated team, we've developed innovative marketing assets that resonate globally. My performance marketing and campaign management expertise has been honed through hands-on experience, from short-form to long-form content and community-building strategies. The mission at Pocket FM is bold—captivate international audiences with compelling storytelling. Our success is a testament to a strategic approach that blends product research, data analysis, and an agile startup environment ethos. Together, we've cultivated a growth trajectory that not only showcases my competencies in the industry but also fuels my passion for delivering market-driven results in a high-growth company.

Experience

Pocket fm

3 roles

Director, Growth

Promoted

Apr 2025Present · 11 mos

  • Growth of Fantasy genre in the US market

Growth Manager (Overseas Markets)

Promoted

Apr 2024May 2025 · 1 yr 1 mo

  • 0-1 Journey for Fantasy Genre
  • Scaled the genre to ~500k installs
  • Built & led a team of 20+ creating new marketing assets

Assistant Growth Manager (Overseas Markets)

Jun 2022May 2024 · 1 yr 11 mos

  • Overseas Growth (Short form, Long form Content)
  • Performance Marketing & Campaign Management
  • Remarketing & CMS
  • Community Building

Itc limited

2 roles

Assistant Manager, Strategy Projects

Feb 2022Jun 2022 · 4 mos

  • Worked with the strategy projects wing of ITC, driving delta growth to the firm by implementing the All-India Transformation Project (PACE) initiated by BCG. Acted as branch SPOC and handled end-to-end, on-ground change management across 100+distributors in the southern branch of Coimbatore. Liaisoned with SBU-RSM-CDM to drive cycle plan for 6 branches for the south district.

Assistant Under Training, Marketing

Jul 2021Feb 2022 · 7 mos

  • Completed training in Ernakulam, working as, and understanding, the roles of every node in the distribution process: Salesmen, Team leaders, Distributors, Area Executives, and Area Managers in the ITC ecosystem, for cigarettes as well as the FMCG business

Scattered musings

Published Author

Dec 2020Apr 2021 · 4 mos

  • Authored and published 'Scattered Musings': An anthology of poems under the Writersgram Publishing House. The book is currently being sold across 3 platforms (Including Amazon & Flipkart)

Tokn (jumpstart innovations pvt ltd)

Marketing Intern

Aug 2020Oct 2020 · 2 mos · Mumbai, Maharashtra, India

  • Worked as a Digital Marketing intern across areas including content creation, SEO/SEM, customer acquisition cost reduction, lead generation, organic & paid campaigns, and UI-UX improvement. Garnered 10,000+ page views, increased MoM engagement by 10.67%, and reduced bounce rate by 30% as a result of the work carried out.

Itc limited

KITES Intern

Apr 2020Jun 2020 · 2 mos

  • 1. Worked on developing a D2C channel for distribution using a win-win model involving SHGs
  • 2. Identified pilot markets and developed SOP for a Pan-India roll out of the program
  • 3. Liaised with local bodies to generate multiple leads on SHG groups in the state of Odisha, initiated onboarding
  • 4. Created interactive visual aids for the on-ground team for easy selling and team onboarding
  • 5. Evaluated the channel cost and designed incentive structures to achieve optimal cost to turnover ratio
  • 6. Received Pre-Placement Offer [PPO] for the performance during the summer internship

Iota: a curated collection of short stories and poems

Published Author

Jan 2019May 2019 · 4 mos

  • Authored and published iota: A curated collection of short stories and poems, under the Kindle Direct Publishing project.

Mrf

Design and Product Development Engineer (Corporate R&D)

Jul 2017May 2019 · 1 yr 10 mos · Chennai Area, India

  • 1. Owned 6+ projects worth 1.5+ Cr. | Mentored 8 new engineers developing 10+ projects worth INR 40+ Cr.
  • 2. Designed an ad strategy for a new product, potential market size of INR 15+ Cr.
  • 3. Coordinated functioning of 5+ departments & handled 10+ plant level planning meetings as corporate representative
  • 4. Lead POC with end-to-end delivery responsibility for high-net-worth client with contract value of 64+ Cr.
  • 5. Attained client approvals for projects worth INR 5+ Cr. by designing, overseeing production, testing and delivery
  • 6. 1/5 out of 20+ engineers selected for “Science of Sound”, a course on acoustic engineering attended by industry experts
  • 7. 1/12 engineers to be selected and sent for the Vehicle Familiarization program at Ashok Leyland, Chennai

Isro - indian space research organization

Technical Student

Jun 2016Jun 2016 · 0 mo · Thiruvananthapuram Area, India

  • 1. Sole intern, Materials & Manufacturing Entity
  • 2. Completed the project “Study of Cavity Flame Holders used in Scramjets” in the Aerothermal facility at Veli Research Center

Careager

Business Development

Mar 2016Apr 2016 · 1 mo · Thiruvananthapuram Area, India

  • Onboarded 150+ SMEs in Trivandrum city for Car Eager: A digital-first platform for everything automotive

Evelyn learning systems pvt. ltd.

Subject Matter Expert in Physics (Content Development)

Sep 2015Jan 2016 · 4 mos · Thiruvananthapuram Area, India

  • Solved 200+ JEE questions in physics

Integral coach factory (icf)

In Plant Trainee

Sep 2015Sep 2015 · 0 mo · Chennai Area, India

  • A seven day intensive hands on training on train coach manufacturing and process involved in the Integral Coach Factory (ICF), Chennai

Vssc central school

School Vice Captain

Apr 2011Apr 2012 · 1 yr · Thiruvananthapuram Area, India

Education

Indian Institute of Management Ahmedabad

Post Graduate Program in Management

Jan 2019Jan 2021

ShARE - Growing a new generation of leaders

ShARE's leadership programme of excellence

Jan 2019Jan 2021

College of Engineering Trivandrum

Bachelor of Technology - BTech — Mechanical Engineering

Jan 2013Jan 2017

VSSC Central School

Mathematics and Computer Science

Jan 2001Jan 2013

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