Apr 2024 – Present · 1 yr 11 mos · Dubai, United Arab Emirates · On-site

• At Emirates NBD, I’m not just a Product Designer; I’m also part of a team working with researchers, service designers, business teams, and strategic groups to build exceptional ̶F̶e̶a̶t̶u̶r̶e̶s̶ "Stories" that balance user experience with business, product, and customer needs.
• Hands-On Experience:
• 1. Everyday Banking (UAE 🇦🇪 )
• ↳ CASA (Current Account Savings Account), Onboarding, Dashboard, Loans, etc
• 2. ENBD International Banking (KSA 🇸🇦 , Egypt 🇪🇬, etc)
• ↳ Personal Loan, Credit Card Management, Savings, Fixed Deposit Account, Onboarding, Dashboard (All with Shariah Terms)
• 3. Emirates NBD Capital Bank (KSA 🇸🇦 , etc)
• ↳ Wealth ~ Stocks, Bonds, etc
• 4. Assisted Banking (Tablet Banking Team 🇦🇪)
• ↳ Delivery Management ~ Inbound and Outbound
• 5. Sitecore (Core Banking Systems)

Apr 2024 – Present · 1 yr 11 mos · Dubai, United Arab Emirates · On-site

Sep 2023 – Present · 2 yrs 6 mos · Singapore · Remote

• Nurturing Global Design Talents: Lighting the Way for Future Creators and I have mentored 12 individuals, all of whom have gone on to establish successful new companies in Japan, the UAE, the UK, Singapore, the USA, and Canada.
• .
• They said to me as : Strategic Person, Little Effort > High Impact, Simple Thinkers.

Sep 2023 – Mar 2024 · 6 mos · Singapore, Singapore · Hybrid

• Hands-on Project SaaS Education Platform :
• NTUC (National Trades Union Congress) of Singapore
• NUS (National University of Singapore) #Top 1 Asia University #Top 8 World University
• NTU (Nanyang Technological University) #Top 2 Asia University #Top 15 World University
• SMU (Singapore Management University)
• SIM (Singapore Institute Management)
• SUSS (Singapore University of Social Sciences)
• Tung Wah College

Sep 2022 – Sep 2023 · 1 yr · Jakarta, Indonesia · Hybrid

• Hands-on :
• End-to-end design Retail & Service for Bank Saqu Application
• Busposito
• Tabungmatic

Sep 2022 – Sep 2023 · 1 yr · Jakarta, Indonesia · Hybrid

May 2022 – Sep 2023 · 1 yr 4 mos · Hong Kong, Hong Kong SAR · Hybrid

• As a dynamic member of the WeLab Design Team operating across Hong-Kong, Mainland China, and Indonesia, I played an instrumental role in the following achievements:
• ◆ Spearheaded the creation of a Web and App component library for our core design system, propelling the team to greater heights of innovation and efficiency.
• ◆ Conducted extensive audits of web products and drove the implementation of web standards across both internal and external facing products, ensuring consistency and excellence in our design work.
• ◆ Advocated passionately for design consistency across all WeLab Business products, championing a unified and cohesive brand identity.
• ◆ Fostered a positive and collaborative working environment, where all team members felt empowered to share their ideas and contribute to our shared success.
• In my role as Temporary Design Lead for the New Digital Bank initiative at Bank Jasa Jakarta, I had the opportunity to showcase my academic and professional prowess in the following ways:
• ◆ Revolutionized the end-to-end user experience for a wide range of banking products and services, from CASA Onboarding to Payment and Billers, Regular Deposit and other Deposit Programs, Pocket Savings, Spending, Rewards, Debit Card Management, and more.
• ◆ Worked collaboratively with cross-functional partners in legal, marketing, engineering, and support to ensure that the final product met the highest quality standards and exceeded user expectations.
• ◆ Continuous discussions with our project manager to define business metrics for immediate and long-term goals of the product
• ◆ Conducted in-depth CX and UX research in partnership with respected industry leaders such as McKinsey, ASTRA Financial Research Team, and 11FS, to gain a deeper understanding of user pain points and inform our design with Go To Market Strategy decisions with 3 months achieve 500K and within 7 months 1 Million Active Customers
• ◆ Managed & inspired a talented team, fostering a culture of creativity &excellence

Jul 2021 – May 2022 · 10 mos · Singapore, Singapore

• As a highly accomplished Product Designer & UX Researcher for Student Squad at ErudiFi (Singapore), Danacita (Indonesia), and Bukas (Philippines), I made significant contributions in the following areas:
• ◆ Assist. Product Designer Lead in Student Squad
• ◆ Conducted extensive research studies using qualitative, quantitative, and desk research methods, focusing on critical areas such as student behavior, career path motivation, and the impact of loans on student outcomes. Contributed to the development of comprehensive research plans and templates to optimize the efficiency and effectiveness of our efforts.
• ◆ Standardized design and research matrices for each team, ensuring consistency and cohesion across all aspects of our work.
• ◆ Worked closely with a wide range of stakeholders, including Product Managers, Product Designers, UX Researchers, Marketing, Brand, Business Strategies, Corporate, CX Team, and all Founders & Co-founders. Collaborated effectively to drive key initiatives forward and achieve our shared goals.
• Through my unwavering commitment to academic excellence and professional achievement, I played a critical role in driving success for Student Squad at ErudiFi, Danacita, and Bukas.

May 2021 – Jul 2021 · 2 mos · Singapore, Singapore

• [EPD Countries] - Product Designer & Researcher in Danacita (Indonesia) and Bukas (Philippines)
• Product Designer in Website Squad, Experiments Squad, Researcher Squad

Mar 2021 – May 2021 · 2 mos · Singapore, Singapore

• [EPD Countries] - Product Designer & Researcher in Danacita (Indonesia) and Bukas (Philippines)
• Associate Product Designer in Website Squad, Experiments Squad, Researcher Squad

Feb 2021 – Apr 2021 · 2 mos · Jakarta, Indonesia

Sep 2020 – Apr 2021 · 7 mos · Indonesia

• As a UX Researcher, I contributed to multiple teams at Tiket.com, including Transport, Hotel, B2B, and Corporate Strategy. In just 7 months, I completed 15+ qualitative and quantitative research projects on adapting to the new normal and improving the customer experience across all products. Working closely with product designers, managers, analysts, and business teams, I leveraged my academic background to deliver actionable insights and drive impactful improvements.

Jan 2020 – Apr 2022 · 2 yrs 3 mos

Oct 2019 – Jan 2020 · 3 mos

• Head of PR UXID
• “Head PR of Edu and Campus”

Nov 2018 – Jan 2020 · 1 yr 2 mos

• Assists in the development and implementation of content on websites. Coordinates and integrates the work of writers and designers to help produce a final layout compatible with corporate standards.

Feb 2018 – Jan 2020 · 1 yr 11 mos

Oct 2019 – Feb 2020 · 4 mos

Sep 2019 – Aug 2020 · 11 mos

• ◆ Teach basic design
• ◆ Teach basic interface design
• ◆ Manage and Develop a module UI/UX from Design Thinking Process, UI Principle, Law of UX, Design Systems, Interaction Design, etc

Sep 2018 – Oct 2019 · 1 yr 1 mo

• Staff UI/UX Designer Lead in FAVE SOLUTION
• ◆ Plan and implement new designs
• ◆ Optimize existing user interface designs
• ◆ Test for intuitivity and experience
• ◆ Communicate with clients to understand their business goals and objectives
• ◆ Develop technical and business requirements and always strive to deliver intuitive and user-centered solutions
• ◆ Combine creativity with an awareness of the design elements
• ◆ Create prototypes for new product ideas
• ◆ Test new ideas before implementing
• ◆ Conduct an ongoing user research

May 2017 – Oct 2019 · 2 yrs 5 mos

• ◆ Joined the Web Design Training
• ◆ Joined the Elite Team (selected team for joining a competition)
• ◆ Completed the Leadership Development Program for Activist

Sep 2019 – Sep 2019 · 0 mo · Singapore

• Learning Express 2019 (Singapore Polytechnic collaborated with BINUS University)
• Learning Express brings students together in a multi-national, multi-cultural and multi-disciplinary setting to a design innovative solutions to problems faced by communities around Southeast Asia
• Particiapated as UX Designer & Student Researcher
• Initiated and executed research to discover opportunities for concrete innovation optimization experiments.
• Provided in-depth research insights and communicated the most relevant industry and competitive insights to stakeholders in all departments.
• Helped frontend colleagues prioritize and refine their projects by providing the user perspective
• Created design artifacts, including user flows, wireframes, mockups, and prototypes.

Aug 2018 – Dec 2018 · 4 mos

• Promotion Team Assistant
• Conduct effective sales and promotion activity and achieve targeted sales in BINUS International Jakarta area.
• Maintain and enhance effective relationship with various channel of distribution
• Build strong and effective cooperation which support the overall objectives of the department

Jul 2018 – Feb 2020 · 1 yr 7 mos

• Freshmen companion during the Academic Orientation (AO) and General Orientation (GO) periods in the Freshmen Enrichment Program (FEP) which is the first month in the First Year Program (FYP).
• Freshmen Leader (FL) #BikinHappy
• Freshmen 2022 and 2023
• Job descriptions are:
• 1. Introducing college life to freshmen
• 2. Helping and assisting freshmen for one year period
• 3. Assisting freshmen on their first year of college (including introducing: rules, brief explanations about the related lesson, etc.)
• 4. Helping freshmen in academic area (about lecture, materials, lecturer, etc.)

Jul 2018 – Mar 2019 · 8 mos

• Participated as English Tutor / English Teaching Assistant
• Collaborated with lead instructor in the development of daily activities and improvements to curriculum.
• Collaborated to implement content-based assignments for strengthening students' English speaking and listening skills.

Aug 2018 – Dec 2018 · 4 mos

• Help make articles different topics
• Generating ideas for future stories and features that would interest the magazine's readers
• Reading and researching features and articles
• Verifying information and interviewing sources
• Writing, editing, proofreading, and subbing text
• Generating ideas for future stories and features.

Jan 2018 – Apr 2020 · 2 yrs 3 mos · Jakarta, Indonesia