Dec 2022 – May 2025 · 2 yrs 5 mos

• Managing the P&L for our Direct-to-Consumer (D2C) business, with a focus on driving profitability and growth.
• Identifying and testing new marketing channels to diversify the marketing mix and drive growth.
• Led a performance marketing team of 10 experienced marketers who are responsible for Facebook Ads, Google Ads, customer relationship management (CRM), SEO, and partnerships.
• Collaborating with Tech and Product teams to drive continuous innovation in D2C platform features and functionality, resulting in enhanced front-end customer experience.
• Implementing tech innovations to enhance the efficiency of the backend supply chain and improve net order deliverability, resulting in increased profitability.

Apr 2020 – Dec 2022 · 2 yrs 8 mos

• Planning, Projecting, and Strategizing Sales and Brand Campaigns for Noise as per market and business demands within required ROAS.
• Handling Noise Performance marketing team of 5 experienced digital marketeers who takes care of Facebook, Google, SEO, Amazon, and Flipkart Marketplace Paid Advertisements.
• Improving the user experience, CLV, and journey on gonoise.com as a website project manager for business growth and better outcomes.
• Working as a business success and growth manager by improvising online channels performance, product portfolios management, customer happiness, also uplifted organization revenue by business and market demands.

Apr 2018 – Apr 2020 · 2 yrs

• Planning, Projecting, Achieving and Uplifting the Sales and Meeting the planned Targets.
• Creating Omni-channel strategies to increase online traffic to the organization’s website.
• Taking care of everything from SEO, SEM, SMS, Email, Affiliate Networks to Social Media Marketing (Especially the Paid Media)
• Improving the user experience on the company’s website (Includes design, content, customer journey) to drive up the sales.
• Measuring and reporting performance of all digital marketing campaigns, and maintaining the assigned ROAS.
• Identifying trends and insights, and optimizing marketing spend and performance based on the insights.
• A/B testing with creatives and TG to improvise the conversions.
• Evaluating competitor’s Digital Marketing strategies and creating plans to growth hack our advertisements.
• Product PnL Analysis and optimization, to get the most net profit out of it.

Dec 2017 – Apr 2018 · 4 mos · Delhi Area, India

• Planning & Executing Destination Specific Facebook & Google Lead Generation Campaigns & Generating a ROAS of 20:1 via Campaigns.
• Analysing-Optimizing-Maximizing channels performances to optimize lead generations within allocated budgets.
• Implementing Marketing Automation through LeadSquared to Nurture Leads with multiple qualification stages.
• A/B Testing with multiple creative/ad aspects for campaign optimization.
• Analysing & Reporting Business Stats according to multiple channel performances.

May 2017 – Dec 2017 · 7 mos · New Delhi Area, India

• Uplifted Tjori's Business up to 2X by constantly monitoring & optimizing the marketing campaign & number of orders per day.
• Managed Google Search & Display campaigns for the e-commerce portal.
• Planned the brand's Social Media presence by means of Paid & Organic approaches.
• Worked on Persona Based Audience Targeting to drive more sales.
• Handled Extensive E-mail Marketing Campaigns for the customers.
• Worked on business's Analytical Reporting & Campaigns Optimization via continuous monitoring.
• Handled Affiliate Partnerships & Publisher Networks.
• Implemented Marketing & Triggered Automations based on user interaction [Web Push, Popups, Emails]

Apr 2016 – Sep 2016 · 5 mos · Delhi

• Strategized & executed marketing for wedding planner Planurwedding.in
• Analyzed client's requirements, planned and proposed marketing deck to the client.
• Coordinated and Conceptualized Media Campaigns with the team.
• Generated Leads by Targeting Prospects & Nurtured them through Digital Marketing.
• Articulated Campaigns Reports & results to the respective client.
• Delivered AdWords and Facebook Lead Generation campaigns to the client.
• Pitched Marketing Deck to clients.
• Coordinated and Conceptualized Online Marketing Campaigns with team
• Worked on TG analysis, Keyword Research, Google AdWords (Search & Display)
• Social Media Optimization and Brand Page Handling
• Worked on Landing Page Design, Blog Management, WordPress Website Development.
• Worked on Search Engine Optimization Auditing for clients.
• Managed a team of Graphic Designer and Web Developer

May 2015 – Jul 2015 · 2 mos · Mumbai Area, India

• “Adoption of Open Source Platforms within enterprises”
• Designed a blueprint through which an organization can determine its feasibility and CBA to migrate their databases from closed source to open source and also developed an application in visual studio to demonstrate it.