Feb 2025 – Jul 2025 · 5 mos · Gurugram, Haryana, India · On-site

• B2C Product & AI Leadership: New Features, Search optimization, Recommendation, CRO, SEO, SAM, Revenue Strategy, Partnerships:-
• ➢ Spearheaded "Multi-Member Package" feature, designing discount & coupon logic, and UX flow; increased AOV by 28% and group conversions by 32% via gamification.
• ➢ Designed "Make Your Own Package" (MYOP) feature with BI team, enabling custom test selection with express checkout thus elevating booking completion rate by 51%.
• ➢ Pioneered "Get Healthy - Deranged Refund” program, incentivizing retests via parameter-specific refunds; drove 22% repeat booking rate and improved retention.
• ➢ Led revenue strategy: Automated COD urgency triggers (24-hour timer, extra offer strategy and WhatsApp & SMS nudges), reducing pending payments by 45%.
• ➢ Drove conversion rate optimizations: a) Revamped checkout UI (discount visibility, cart abandonment flows), reducing drop-offs by ~15% b) Deployed promo-cash and tiered loyalty badges (Gold/Silver), increasing referral revenue by 27%.
• ➢ Improvised AI chatbot over traditional IVR, retrained 53+ use cases via feedback to deflect 70% queries from CS team, reducing user drop-off by ~22% via enhanced CX.
• ➢ Launched in-app lead capture form increasing lead volume by 32% MoM; drove SEO strategies like site-wide search, Hindi localization, OG tags & blog conversions.
• ➢ Set up new joint-pain vertical via MVP pilot unlocking 18% new revenue in 3 months.

Jul 2024 – Feb 2025 · 7 mos · Gurugram, Haryana, India · On-site

• Owned 1-to-n Product-led Growth, AI-powered solutions, Automation, Payments, Web-led Product Experimentation:-
• Responsibilities:
• ➢ Product-Led Growth: Supervised AI-driven, growth initiatives from learner pain- points, enhancing user acquisition, engagement & retention.
• ➢ Product Roadmap: Directed and prioritized product roadmap, aligning business goals with technical execution to deliver impactful solutions.
• ➢ Data-driven Optimization: Conducted RCA by creating real-time dashboards and executing A/B testing and to reduce website drop-offs & improve user journey.
• ➢ Accurate Monetization: Managed payment flows, refined pricing strategy to ensure seamless transactions & drive correct revenue realization.
• ➢ Competitive Research & Global Targeted Campaigns: Led 3x Increase in organic traffic via content strategy & targeted campaigns with blog nudges to nurture leads.
• Impact:
• ➢ Launched chatbot to resolve queries, reduced TAT by 86% and scaled it through data- driven insights & user feedback which boosted NPS from 37 to 72.
• ➢ Streamlined CRM workflows, enabling the launch of 2 product verticals in India, resulting in 3,154 enrollments across web and mobile platforms.
• ➢ Integrated NBFC loan APIs, automating payment to save 120+ man-hours monthly.
• ➢ Boosted SEO to meet 97% lead targets & 14% more conversions across geography.

Dec 2023 – Jun 2024 · 6 mos · Gurugram, Haryana, India · On-site

• Managed & launched 4 global products from scratch with business & technical aspects;
• Products in following sectors: HealthTech: Recommendation System, Payments for Retail, Real Estate:-
• Responsibilities:
• ➢ Scalable Solutions: Spearheaded development of tailored, scalable FinTech, Retail & HealthTech products, ensured security, compliance, and client satisfaction.
• ➢ Agile Delivery & Performance: Initiated agile processes for on-time delivery; defined KPIs & and optimized features using product usage analytics.
• Impact:
• ➢ Launched 4 Global Products (87 features): Hired & managed engineering, design teams to drive increase in user adoption by 23% & CSAT improvement by 48%.
• ➢ Developed ‘Good Mood’ Wellness App: Performed market research to help users fulfil health goals by buying predicted products based on 23 parameters, optimized churn and acquisition funnels, which boosted user engagement by 43%.
• ➢ Introduced ‘AliphPay’ Payment Platform: Developed a secure payment platform for SMEs, increased CLTV through a hyper-segmented user retention strategy, thus raising transaction volume by 60% and repeat users by 35%.
• ➢ Executed ‘AYS’ Platform GTM Strategy: Formulated Agile backlog grooming to scope use cases and report trade-offs for 'AYS', a Dubai-based product connecting brokers and buyers, thus achieving 25% more deals and AED 1.2M revenue in 5 months.

Oct 2023 – Dec 2023 · 2 mos · Noida, Uttar Pradesh, India · On-site

• At PW, I owned the end-to-end launch of study abroad product - AcadFly
• ➢ Performed extensive Market Research in the form of 50+ User Interviews and Competitor Analysis to devise 0 to 1 Product Strategy to for both dynamic website and mobile application.
• ➢ Designed wireframes for the dynamic website for MVP launch and strategized website content for end consumers.
• ➢ Created detailed Product Requirement Document (PRD) for mobile application and dynamic website for next phase release and performed Stakeholder Management to lead the product launch targeting 8 Lakh+ end customers

Oct 2022 – Jan 2023 · 3 mos · Gurugram, Haryana, India · Remote

• I used my skills to conduct primary and secondary market research, do competitive analysis, analyse and empathize with customer pain-points, come up with solutions, prioritize the solutions, build a prototype of the platform, come up with Beta-launch and GTM strategies, come up with MVP development solutions and finally prepare a product requirement document to act as a guidance for the engineering and design team to work on.
• This whole three months was an amazing learning experience which gave me hands-on experience and exposure to the product management industry. Now, I have the confidence to innovate and push myself to any limits where product innovation, design or strategy is concerned.

Jun 2022 – Sep 2023 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• India’s 1st online platform which is a one-stop solution for pet buyers and an aggregator for pet breeders
• built and drove the end-to-end delivery and execution of this 0 to 1 product from concept to market
• Impact:
• ➢ Chartered product roadmap by prioritizing features based on cost, impact, reach, user needs & gaps, informed by insights from 31 user interviews & surveys.
• ➢ Devised Go-to-Market Strategy through user segmentation, brand positioning, and market trends, generating 40+ leads in 5 days and ~10L revenue in 3 months.
• ➢ Built Prototype and defined KPIs for MVP launch, strategically planning growth in product mix and geography to revamp supply chain and improve profitability.

Jun 2022 – Sep 2022 · 3 mos · Gurugram, Haryana, India · Remote

• A dropshipping initiative for selling Jaisalmeri culture products by Just-in-Time inventory management
• ● Formed the website, created the blog and integrated payment gateway for boosting checkout conversions, ROI and secured transactions
• ● Designed the logo, product line, user stories, conceptualized Ad campaigns on Instagram page and generated a sales of ₹33K+ in first 3 Weeks

Jan 2020 – Jun 2022 · 2 yrs 5 mos · On-site

• Articulated Consumer FinTech and Platform products for Access Management:-
• 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑
• (𝘊𝘰𝘮𝘱𝘪𝘭𝘦𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘴𝘵𝘢𝘵𝘦𝘮𝘦𝘯𝘵𝘴, 𝘳𝘢𝘯𝘬𝘦𝘥 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘴𝘵𝘳𝘢𝘪𝘯𝘵𝘴)
• ➢ Supervised Agile methodology for authentication systems, secured client logins across 90+ countries and reduced fraud incidents by 47%.
• ➢ Built a scalable, serverless SaaS app on AWS cloud for managing Public Keys, implemented 3 core functionalities and saved ~$8M in costs.
• ➢ Evaluated database patches and crafted a phased roadmap with prioritized features, boosting throughput by 18% and improving overall performance.
• ➢ Led 9 sprints focusing on high-impact user stories, increased user onboarding by 64%
• and drove market expansion in Australia.
• 𝑺𝒕𝒂𝒌𝒆𝒉𝒐𝒍𝒅𝒆𝒓 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝑴𝒆𝒏𝒕𝒐𝒓𝒊𝒏𝒈
• (𝘈𝘥𝘮𝘪𝘯𝘪𝘴𝘵𝘦𝘳𝘦𝘥 𝘤𝘰𝘳𝘦 𝘪𝘴𝘴𝘶𝘦𝘴)
• ➢ Drafted release plans, aligned requirements and communicated with senior executives, which reduced live production downtime by 29%.
• ➢ Authored API documentation in Confluence, detailing explicit use cases, user flows and risk mitigation strategies, that increased productivity by 26% for stakeholders.
• ➢ Mentored 12+ professionals in problem-solving, error inspection, and log navigation, that improved sprint velocity by 27%.
• 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙖𝙡 𝘼𝙥𝙩𝙞𝙩𝙪𝙙𝙚
• (𝘓𝘦𝘥 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘤𝘢𝘥𝘦𝘯𝘤𝘦𝘴, 𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦𝘥 𝘦𝘧𝘧𝘰𝘳𝘵𝘴)
• ➢ Conceptualized dynamic dashboards, configured and monitored alerts, reduced Business Transaction errors and TAT across tiers by 72%.
• ➢ Collaborated with cross-functional teams to identify root causes and resolved critical bugs, implemented code fixes that saved 34% of time delays.

Jul 2019 – Dec 2019 · 5 mos · On-site

• Directed net-banking modules and API endpoints:-
• Impact:
• ➢ Engineered a secure API with phishing checks and consolidated template calling, enhancing security and improving response time by 51%.
• ➢ Streamlined DevOps processes to auto-block invalid profiles via a CI/CD pipeline, reducing quarterly bugs by 46% and saving 53% of annual man-hours.