Mar 2024 – Oct 2024 · 7 mos · Bengaluru, Karnataka, India

• Led a team of 3, achieving an 11% increase in conversion rates through optimized acquisition strategies and streamlined product journeys.
• Elevated user engagement by 20% with personalized marketing (MoEngage) and boosted retention by 15% through innovative value propositions.
• Drove product investments, resulting in a 25% rise in conversion rates and a 30% drop in drop-off rates within 6 months.
• Partnered with product management to enhance user experience, attaining a 12% increase in conversion rates.
• Analyzed metrics and executed A/B testing, yielding a 10% uptick in MQL-to-customer conversion.

Jun 2022 – Feb 2024 · 1 yr 8 mos · Greater Bengaluru Area

• Achieved a 25% increase in retention and reduced churn by 12%, managing a 835-40 lakh monthly budget with data- driven strategies.
• Drove DAU by 30%, MAU by 18%, and revenue by 20% through loyalty programs and targeted communications, resulting in a 10% growth in ARPU.
• Collaborated with Revenue, Product, and UX teams to implement personalized multi-channel retention strategies using automation tools.
• Increased player LTV by 22% and loyalty participation by 40% through split testing and optimized campaigns.
• Enhanced database efficiency and user behavior analysis with SQL scripts and Tableau, driving a 10% rise in player retention post-feature launches.

Oct 2021 – May 2022 · 7 mos · Bangalore Urban, Karnataka, India

• Marketing Communications using Salesforce Marketing Cloud, Clevertap to plan, personalize, segment and promote campaigns through email, web push notifications, for both B2B & B2C.
• The creation and implementation of A/B testing on daily/ weekly/ monthly campaign to different customer segments identified through CRM tool and data warehouse.
• Preparing the weekly, monthly dashboards and providing the key actionable insights by deep diving on key metrics to report on campaign performance.
• Generating new ideas and work with the design, development and other teams to ensure execution excellence and that the website/email template meets the needs of existing customers.
• Keeping abreast of trends on other ecommerce platforms, social sentiments and broader industry developments, and leverage on such trends to initiate or optimize campaigns.
• Liaise with Regional and Product Team for bugs and errors.Ensuring smooth and timely execution of campaigns

Oct 2020 – Oct 2021 · 1 yr · Greater Kolkata Area

• Digital media sales on Mediawire, ES Gold, Radio Mirchi.
• Collaborate and maintain close relationships with cross-functional teams to ensure alignment in communication across print media and digital channels
• Actively participate in strategic decisions of planning and executing marketing campaigns on social media platforms and print media
• Finding new and exciting ways to engage with audience via channels, drive awareness and conversation around all Times Editions

Jan 2020 – Sep 2020 · 8 mos · Greater Kolkata Area

• Analyze and report media channel performance on day-to-day basis with competitor media house to quantify the effectiveness of campaigns and drive scalable learnings.
• Share creative input to promote upcoming releases for marketing and promo.

May 2019 – Dec 2019 · 7 mos · Greater Hyderabad Area

• Handling the promotional activities of accuracy through digital media platforms.
• Organize webinars by data analyst heads for promotion of solutions provided by Accuracy.