Himanshu Kumar

Business Development Executive

Gurgaon, Haryana, India12 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 10 years of experience in retention marketing.
Expert in AI-led personalization and marketing automation.
Proven track record of reducing churn and increasing LTV.

Stackforce AI infers this person is a MarTech expert specializing in customer retention and digital marketing strategies.

Contact

Skills

Core Skills

Crm MarketingRetention MarketingMulti-channel MarketingPaid Social Media AdvertisingMarketing AnalyticsContent Marketing

Other Skills

Affiliate MarketingAnalyticsApp MarketingArtificial Intelligence for BusinessBusiness AnalysisChatGPTChurn ReductionContent StrategyCross-functional CollaborationsCross-functional CoordinationCross-functional Problem SolvingCustomer JourneyCustomer Journey MappingCustomer JourneysCustomer Relationship Management (CRM)

About

As Assistant General Manager – Marketing at Healthians, I lead CRM and retention marketing initiatives designed to transform one-time buyers into loyal, repeat customers. I specialize in customer lifecycle management, AI-led personalization, and marketing automation across Email, WhatsApp, Push, and SMS—delivering measurable growth in engagement, repeat orders, and LTV. Over the past 10+ years, I’ve helped digital-first brands build strong retention frameworks, reduce churn, and scale their revenue sustainably through data-driven storytelling and experimentation. I’m passionate about the intersection of AI, analytics, and customer experience, and believe the next phase of marketing excellence lies in understanding behavioral triggers, not just clicks.

Experience

Healthians

3 roles

Assistant General Manager

Promoted

Jul 2025 – Present · 8 mos · Gurugram, Haryana, India · On-site

Leading the retention and CRM charter to drive customer LTV, repeat purchase frequency, and engagement using AI-led automation.

CRM MarketingRetention MarketingMarketing AutomationWhatsapp MarketingEmail MarketingLifecycle Marketing+3

Sr. Manager Marketing

Apr 2023 – Jul 2025 · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

Paid Social Media AdvertisingMarketing AnalyticsSMS MarketingWhatsapp MarketingEmail MarketingApp Marketing+11

Marketing Manager

Feb 2022 – Present · 4 yrs 1 mo · Gurugram, Haryana, India · On-site

I specialize in driving revenue and optimizing expenses through SMS marketing, WhatsApp marketing, paid social media marketing, email marketing, and push notifications. I have a proven track record of successfully managing multiple service providers for these channels, ensuring seamless execution and strong results.
As a Facebook paid marketing expert, I specialize in driving targeted traffic and conversions for businesses of all sizes. I have extensive experience in developing and executing comprehensive paid marketing campaigns across Facebook's suite of platforms, including Facebook Ads, Instagram Ads, Messenger Ads, and Audience Networks.
With a passion for data-driven decision-making, I pride myself on my ability to analyze performance metrics and develop insights that inform strategic optimization plans. Whether I'm launching a new campaign or optimizing an existing one, I strive to stay ahead of the curve and leverage the latest tools and technologies to drive success.

Multi-Channel MarketingPaid Social Media AdvertisingDigital StrategyMarketing ManagementContent MarketingMarketing Analytics+10

Huntlead

Assistant Manager

Jan 2020 – Dec 2021 · 1 yr 11 mos

Content MarketingMarketing AnalyticsMulti-Channel MarketingAnalytics

Policyx.com insurance web aggregator pvt ltd

Assistant Manager

Jul 2019 – Oct 2019 · 3 mos · Gurgaon, India

Planned the Customer Journey on PolicyX Website.
Planned Email Marketing, Email Alerts, Custom Website, UpSell through email, User Engagement.
Increased Inboxing with open rate 10-14% CLick Rate 0.4-0.9%, Inboxing percentage - 95%
Manage & Optimise Database
Handled SMS Marketing of PolicyX
Manage and Optimise Database

Content MarketingMarketing AnalyticsMulti-Channel MarketingAnalytics

Symansys technologies india pvt. ltd.

Assistant Manager

Mar 2018 – Jun 2019 · 1 yr 3 mos · Delhi, India · On-site

Affiliates Management, New Client Acquisition, Affiliate Marketing

Catalyst web trendz pvt ltd

Affiliate Manager

Sep 2017 – Mar 2018 · 6 mos · New Delhi Area, India

Generated ~ 21 Lakhs of business from 9 direct clients in 4 months.
All the business was on the pre-payment model.
tracking the performance, Optimization the campaign to maintain the ROI of the campaigns.
Model of the Campaigns on CPM, CPL, CPV, and CPS.
Done InHouse email marketing for the Prepaid clients
Client types are Luxury watches, Spruceshave, NGO- Save the Children, Comparepolicy, Loanadda, Shyaway, MIBM, IIBM, NIBM, ThemanCompany

Content MarketingMarketing AnalyticsMulti-Channel MarketingAnalytics

Indiamart intermesh limited

2 roles

Affiliate Manager

Jul 2015 – Jul 2017 · 2 yrs · Noida Area, India

Product Initiative:
Started a new product : www.kitna-padega.com
Email Marketing:
1: ESP - Netcore, Cheetahmail, Icubes, MailChimp, SendinBlue.
2: Performance: Optimized the campaigns by experiments on Subject line, Sender Name, HTML type, Time of User, Campaigns done on the series formation.
3: Optimisation: Closely worked on Google Analytics for the improvement on Conversion, Track Users Activities etc
4: Affiliate Network: Worked with nearly 700+ active publishers, website owners, bloggers to generate travel leads for our portal.
5: Generated leads through our more 170+ travel website through banner ads.
6: Created Landing Pages for Many Travel agents for some feedback campaigns.
7: Data Management: Managed nearly 1.2 Cr Data of for our all the campaigns direct or the Networks.
Affiliate Marketing
1: Started working with Netcore, Vcommission, Icubeswire, and Some direct client under performance-based marketing and branding campaigns.
2: Generated Revenue - Max. 10 Lakhs in a month through all networks and direct clients.
3: Reports: Managed reports daily, weekly and monthly reports from the networks and in-house.
4: SMS Marketing: Generate revenue through SMS Marketing, Created messages for our campaign, tracked their performances, Optimize its performance by text messages, time of activity of the users
Social Media Marketing:
1: Handled Facebook Page of HelloTravel for nearly 11 months.
2: Worked on the improvement of Organic Reach.
3: Added approx. 3 Lakh Organic fans in 11 months by doing many experiments on image posting, interesting facts related to travel, place, events etc.

Content MarketingMarketing AnalyticsMulti-Channel MarketingAnalytics

Internet Marketing

Jan 2013 – Jul 2015 · 2 yrs 6 mos · Noida Area, India

Client Servicing - Resolved the issues Travel Agents and Travelers.
Solved 5 fraud cases of Travel Agents against the Travelers. Travel Agents returned the money to Travelers.
Optimized the ticketing system of the Helpdesk. Which helps in resolving the issues of Travel Agents and Travelers on time. Avg. response time reduced to 05 minutes.
Maintained the SLAs, Reduce the Resolved Time etc.
Vendor Management- Worked with 4-5 vendors for Data entry in our system.
Tracking the performance, Quality of the data entered by the vendors.
Validate & Quality Checks of the Leads Generated on our portal.
Received the best performance of the Month award in Nov'2013
Email Marketing -
1: Done email campaigns for Travel Agents Signup.
2: HTML - Created HTML for the Signup campaigns for Travel Agents.
3: Performance: Worked on the Open Rate(15-32%), Click rate(0.5-1.1%), and Unsubscribe rate(0.02-0.8%)
Lead Generation - Generation of Travel Leads through in house email inventory