Abhishek Kumar

Operations Associate

New Delhi, Delhi, India8 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove 250% revenue growth through innovative marketing strategies.
Scaled Smash Ludo to highest DAU in just 3 months.
Implemented advanced lifecycle automation improving user retention.

Stackforce AI infers this person is a Growth Marketing Specialist in the Gaming industry with a focus on user retention strategies.

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Skills

Core Skills

Customer RetentionGrowth MarketingProduct Management

Other Skills

Acquisition CampaignsAd OptimizationAdobe PhotoshopAnalytical SkillsAnalyticsApp MarketingAudience SegmentationAutomated NotificationsBusiness AnalysisBusiness AnalyticsBusiness Growth StrategiesCRMCampaign ExecutionCampaignsCategory Management

About

I'm a growth-focused product and marketing professional with over 7 years of experience in scaling digital products and mobile-first platforms. I specialize in product-led growth, CRM & lifecycle marketing, and campaign strategy—backed by data, creative thinking, and experimentation. Currently, I lead Growth Marketing for the Casual Gaming vertical at Glance (Nostra), where I've driven a 250% increase in revenue through contextual & personalized lockscreen messaging, and innovative ad formats. I also led the product management of an automated lockscreen game card-serving system that drastically improved segmentation and reduced ops overhead. Previously at HiScore (also Glance), I owned end-to-end growth and product for Smash Ludo, scaling it to become the highest DAU game in just 3 months. My experience includes advanced lifecycle automation (MoEngage, CleverTap), churn prediction models, offer testing, engagement features (leaderboards, loyalty programs), and full-funnel user retention strategies. I’ve also worked in fantasy sports at Gambit, where I built retention automation and high-value user experiences from scratch. I'm deeply passionate about driving sustainable user growth and engagement through well-crafted experiences, sharp experimentation, and collaborative execution.

Experience

Cashkaro.com

Manager - Retention Marketing

Jul 2025 – Present · 8 mos · Gurugram, Haryana, India

Retention MarketingCustomer SatisfactionCustomer Lifecycle ManagementCustomer RetentionGrowth Marketing

Glance

Lead - Growth Marketing

Feb 2019 – Present · 7 yrs 1 mo · Bengaluru Area, India · On-site

Owned and led the Automated Game Card Serving System development across DS, Design, and Engineering, reducing ops time by 80% and improving CTR by 2x through intelligent targeting.
Spearheaded product improvements to Nostra Game Center by launching personalized modules like “Top Picks for You” and “Games You Might Like”, increasing scroll depth and time spent per user by 50%.
Championed contextual in-game ad monetization and in-game branding partnerships, resulting in 250% revenue growth while preserving UX.
Drove personalization at scale through lockscreen campaigns; CTR uplift of 100%.
Collaborated with PMs and data teams to build scalable systems impacting monetization and player engagement.
Drove full-funnel growth for HiScore, a multi-gaming RMG app, optimizing both paid and organic acquisition channels and increasing LTV.
Took ownership as Product Manager for Smash Ludo from ideation to execution to GTM strategy; scaled the game to the highest DAU on the platform within 3 months of launch.
Implemented advanced lifecycle automation using MoEngage and CleverTap to improve onboarding, engagement, and winback flows resulting in 50% increase in new user deposit rate.
Collaborated with Data Science to build churn prediction models and skill-based matchmaking algorithms, directly impacting retention and gameplay satisfaction increasing D7+ retention by 100%.
Spearheaded end-to-end revamp of Add Money Page, increasing deposit rate by 40%.
Managed creative testing and iterative campaign and day to day game offer planning to consistently outperform engagement KPIs.
Worked as a Product Manager for building engagement features on platform like leaderboard, spin a wheel and loyalty models which increased both retention and engagement.

Growth MarketingProduct ManagementLifecycle AutomationData AnalyticsCampaign Execution

Gambit sports

Lead - Engagement & Retention

Nov 2017 – Feb 2019 · 1 yr 3 mos · Bangalore

Created user cohorts and lifecycle automation flows via MoEngage to increase retention.
Conducted user feedback surveys with the help of customer service team to gather user pain points.
Built and managed WhatsApp calling team for high-value customer satisfaction.
Optimized campaign performance through behavioral segmentation and personalized communication.

User RetentionLifecycle AutomationCustomer SatisfactionCustomer Retention