Jun 2022 – Apr 2023 · 10 mos · Bangalore Urban, Karnataka, India

• I was responsible for driving digital marketing and special projects under the semiconductor workforce development program across India, focusing on digital outreach, content marketing, and stakeholder engagement in collaboration with PR, digital, and training partners.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Led a government-backed workforce development initiative under the Ministry of Electronics & IT (MeitY), collaborating with AMD’s Country Head and industry leaders to build a future-ready semiconductor talent pipeline. Designed a strategic report and implemented a customized training and deployment model for graduates from Tier-2/3 cities.
• Anchored AMD’s representation in the Sector Skill Development Council, aligning employer branding with national workforce goals while facilitating collaboration with government, academia, and training partners.
• Directed pan-India digital outreach campaigns across LinkedIn, Instagram, and Facebook, achieving 18,000 student enrollments in 45 days surpassing the 10,000 target. Built awareness of semiconductor careers while driving lead generation through targeted selection campaigns.
• Developed and executed social media strategies to amplify AMD’s leadership visibility, curating executive branding content and stakeholder-focused storytelling to strengthen influence and positioning.
• Managed partnerships with training agencies and digital vendors, ensuring consistent campaign delivery and brand adherence, while collaborating with cross-functional teams to align execution with enterprise objectives.

Dec 2020 – Apr 2022 · 1 yr 4 mos · Bangalore Urban district, Karnataka, India

• I led 360° marketing and brand transformation initiatives, including digital marketing, social media strategy, client acquisition campaigns, and employer branding programs designed to strengthen Omega’s market positioning and visibility.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Executed employer branding initiatives and online reputation management through social media, supporting talent attraction and retention while positioning Omega as a Great Place to Work.
• Designed and delivered integrated digital campaigns to drive client acquisition, build brand storytelling, and enhance employer branding across business and talent audiences.
• Refreshed corporate brand identity and established digital marketing and social media functions from the ground up, leading a two-member team and reporting directly to the Head of Marketing & Communications.

Oct 2016 – Dec 2020 · 4 yrs 2 mos

• I partnered with global and regional clients across B2C and B2B sectors to deliver strategic communications, branding, and digital initiatives. My focus was on public relations, media strategy, ethical storytelling, CXO visibility, and building integrated platforms to strengthen brand reputation and stakeholder engagement.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• 𝗧𝗼𝘆𝗼𝘁𝗮 𝗞𝗶𝗿𝗹𝗼𝘀𝗸𝗮𝗿 𝗠𝗼𝘁𝗼𝗿𝘀 (𝗕𝟮𝗖): Directed PR and media strategy with a five-member team, enhancing brand visibility through product launches, executive thought leadership, and press engagement. Managed journalist test drives, influencer outreach, and crisis communications to safeguard reputation during key moments.
• 𝗠𝗮𝘀𝗵𝗿𝗲𝗾 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 (𝗕𝟮𝗕): Led digital PR and brand positioning initiatives to elevate CXO visibility and strengthen online presence. Designed LinkedIn campaigns tailored to senior leaders and developed thought leadership content aligned with the organization’s transformation narrative in India’s financial services landscape.
• 𝗪𝗲𝗯𝗲𝗿 𝗦𝗵𝗮𝗻𝗱𝘄𝗶𝗰𝗸 (𝗔𝗴𝗲𝗻𝗰𝘆): Supported client communication mandates through media relations, content planning, and message alignment. Advised on internal and external communications to reinforce brand voice and stakeholder connect.
• 𝗔𝗮𝘀𝗵𝗶𝗿𝘀 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 (𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲): Developed and executed brand and communications strategy for an ethical lifestyle venture. Launched the ‘Gifting with a Cause’ vertical to expand into B2B while driving digital storytelling focused on Indian artistry and ethical sourcing.

May 2014 – Sep 2016 · 2 yrs 4 mos · Bengaluru Area, India

• At Infineon, I managed an annual €400,000 budget across marcom, corporate branding, and media, while leading regional marketing and communications for Pan-India in close coordination with global HQ in Germany and APAC HQ in Singapore. My mandate included integrated campaigns, PR, media relations, and content development to amplify brand visibility, enable sales, and strengthen positioning in the semiconductor ecosystem through trade shows and industry events.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Defined, localized, and executed integrated MarCom campaigns for commercial and R&D divisions, aligning GTM strategies with business priorities to drive market penetration and revenue growth across Automotive and Power verticals.
• Developed digital marketing and performance campaigns that doubled website traffic, using data-driven narratives to enhance visibility across trade media and social platforms, supporting sales targets.
• Strengthened employer branding through targeted PR, university outreach, and recruitment campaigns, positioning Infineon as a Great Place to Work.
• Established internal communications practice for the India location, aligning campaigns with global and APAC leadership teams across Singapore, China, Taiwan, Korea, Japan, Malaysia, and Indonesia.

Sep 2013 – May 2014 · 8 mos · Bengaluru, Karnataka, India

• At Cerner, I was responsible for driving PR, employer branding, and internal communications to enhance brand visibility, attract top talent, and strengthen employee engagement. I also integrated recruitment marketing with internal campaigns to build a cohesive brand and communications strategy.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Implemented brand-building initiatives through PR and consistent social media messaging to improve external visibility.
• Established the foundations of employer branding by integrating recruitment marketing initiatives that supported talent acquisition goals.
• Enhanced organizational engagement through focused and impactful internal communications, improving alignment and employee connect.

Dec 2009 – Jul 2013 · 3 yrs 7 mos · Bangalore Urban district, Karnataka, India

• At Bosch, I managed the MarCom portfolio covering planning, content, channels, and platforms while coordinating with business units to deliver internal and external campaigns. My work focused on strengthening brand visibility through industry participation, employer branding, and impactful internal communication programs.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Increased visibility and impact of the marketing function through MarCom activities, external industry participation, employer branding, and internal campaigns.
• Managed the complete MarCom portfolio, including plans, content, channels, and platforms.
• Developed and implemented a comprehensive employer branding strategy.
• Coordinated resources and provided strategic support to technical and non-technical business units for their respective campaigns.

Apr 2006 – Nov 2009 · 3 yrs 7 mos

• At Quest Global, I was responsible for strengthening brand visibility in the Engineering Services Outsourcing (ESO) space through lead generation initiatives, trade show participation, industry forums, PR, and digital platforms. I also managed internal communications and developed tools to streamline access to marketing resources.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
• Increased organizational visibility in the ESO sector through consistent lead generation, marketing initiatives, and participation in trade shows and industry forums.
• Managed website strategy including content planning, SEO, and overall site revamp to improve brand presence and accessibility.
• Executed PR strategy by generating story ideas, managing agency relationships, and building media connections to secure coverage.
• Drove internal communication initiatives such as newsletters, leadership updates, and the launch of a Marketing Intranet as a central repository for collaterals, brand book, posters, emailers, and templates.

Apr 2005 – Dec 2005 · 8 mos · Bangalore

• Responsible for content development, editing and design of in-house magazine
• Managing internal communications through HR message boards, revamping induction presentations on HR policies and processes

Jan 2000 – Jan 2005 · 5 yrs