Sep 2022 – Sep 2023 · 1 yr · Mumbai, Maharashtra, India · Hybrid

• Collaborated directly with the CEO and COO to formulate a comprehensive Go-to-Market strategy for the platform, aligning with business objectives and target audience preferences.
• Conducted in-depth market analysis and competitor research to identify key differentiators and value propositions, resulting in a strategy that maximized market penetration and brand visibility.
• Successfully initiated and nurtured partnerships with prominent brands in designated categories, effectively expanding the platform's offerings and credibility.
• Spearheaded secondary research initiatives within the Food and Beauty categories to curate compelling and relevant content for the platform's Video First segment.
• Analysed industry trends, consumer preferences, and emerging content formats to provide valuable insights that informed content creation strategies.
• Collaborated closely with the legal team to ensure accurate and timely closure of contracts with brands and creators.
• Facilitated the negotiation process, addressing legal considerations and brand expectations, resulting in the successful signing of agreements that safeguarded the interests of all parties involved.

Aug 2021 – Aug 2022 · 1 yr

• Drived marketplace growth of the beauty and personal category in line with the business strategy, keeping in mind the quality of the network both on the buyer and seller sides. (Managing the P&L for the beauty and personal category)
• Achieved 10% MOM growth by key customer targeting, reactivating dormant buyers by KAM approach.
• Improved buyer retention & increased wallet share by focus on 10% buyers resulting in 65% of business.
• Understood and predicted the seasonal demand and ensuring the availability of the products across all seasons.
• Increased buyer retention by 12% by creating and driving sales incentives.
• Rigorous activities on planning for increasing the CM2 (P&L), while working on the input margin to improve and make the gross margin positive.

Nov 2020 – Aug 2021 · 9 mos

• Launched the B2B vertical for the social ecommerce platform by taking over the dropship/outright model for the beauty and personal care products. – While directly reporting to the COO.
• Travelled across the country and onboarded ~250 sellers individually
• In the next 9 months, with a team of 41 (4 Zonals + 2 State Heads + 35 Supply Executives) fulfilled a demand of ~13 cr.
• Reduced the seller cancellation from 37% to 12% in 9 months.
• Reached to a point wherein 55% of the overall demand vs supply was met within the state boundaries, controlling the logistics cost.
• Joined as a state head (Rajasthan) – Promoted to North Zonal head in 2 months – Promoted to Head Supply in the next 5 months.

Feb 2019 – Oct 2020 · 1 yr 8 mos · Ajmer Area, India

• As a Distributor in Ajmer district, designed a market coverage plan to reach the right retailers across the territory. Ensuring right Infrastructure planning and efficient delivery systems. Clients — Cadbury and Perfetti
• Handled a staff of 15 — 6 Sales staff, 4 Delivery staff, 2 warehouse Managers, 2 computer operator and 1 office boy.
• Using the knowledge gained during my tenure in ITC helped the business to expand in terms of retailer and wholesaler base with an increase in 60% of the coverage.

Feb 2019 – Jun 2019 · 4 mos · Gurugram, Haryana, India

Jul 2018 – Dec 2018 · 5 mos · Mumbai Area, India

• Led a pre-launch competition-based product test study in the Indian Market for a leading confectionery giant.
• Studied the client brand basis the RED (Relevance, Expensiveness and Differentiation) measures under the innovation quest division
• Provided recommendations to the client for Prototype screening, concept/product fit, competitive bench marking, cost savings and product quality improvements.
• Was part of a Competitive study based on Brand Valuation for a leading Personal Care Company based on customer awareness, satisfaction, preferences, and product perception
• Led a brand valuation study, shopper’s analysis and exit interviews for an Indian Retail
• Regularly used MS Excel, PowerPoint, Tableau, SPSS, SPSS survey reporter for my deliverables

Feb 2016 – Apr 2018 · 2 yrs 2 mos · Mumbai Area, India

• Nielsen Opinion quest:(“6 months)
• Joined Nielsen as a part of a team designed and formed to fulfil the niche data collection requirements for clients and other teams within Nielsen
• Helped researchers/clients to get the correct data set desired for further analysis with a quick turnaround time
• Major tasks involved were designing the question naires, segmentation to reach the right set of respondents, weighing to make sure the demographic requirements are
• Syndicated Research (”6 months)
• Maintained 2 30+ years pls brand trackers based on brand equity and familiarity for 50 categories and 500 brands
• Used insights from various statistical tests like Regression, Multivariate Analysis to publish reports to be purchased by clients
• Handled ad-hoc requirements for syndicated projects for Automotive Industry in NAM
• Sony PlayStation ( 1 year)
• Revamped the Global brand tracker based on a competitive analysis for Sony PlayStation against Xbox and Nintendo for American, European and Asian Markets
• Conducted research on awareness, satisfaction, etc. on a brand and product level and provided recommendations to Sony
• Created a calibration tool for Sony in liaison with the Senior Management team for forecasting demand

Jun 2015 – Feb 2016 · 8 mos · Jaipur Area, India

• Implemented S& D plans, Market and outlet coverage plans for FMCG categories including Cigarettes, confectionary, Staples, Biscuits etc.
• Responsible for Infrastructure planning and efficient delivery systems at the warehouse to ensure timely delivery
• Responsible for Implementation of Category/Brand Input plans, Stock Control/Management at the WD
• Responsible for accurate estimation, Pipeline reconciliation & Ensuring basic reserves, adequate and timely remittances
• Possessed complete Market Knowledge - with that hand ling the salesman as well as the distributor for the region assigned

May 2014 – Jul 2014 · 2 mos · Jaipur Area, India

• Understanding the market of Jaipur Region in terms of FMCG products of deodorant and Atta
• Comparison of Weighted distribution of Engage in Jaipur with Raymond group's Park avenue.
• A retailer survey on the satisfaction level towards Aashirvad Atta.
• A customer survey for the deodorant category available in the Jaipur region.

Jun 2011 – Jun 2013 · 2 yrs · Vadodara Area, India

• Responsible for content Management for FMCG Market Research Client, A.C. Nielsen (Netherlands)
• Designed, developed, and maintained several large and small relational databases. Created reports for data monitoring
• Gave insights basis data analysis using MS Excel, IMDB, Nitro

May 2010 – Jun 2010 · 1 mo · Jaipur Area, India

• A market survey was conducted through a designed questionnaire for collecting the primary data, asking that what public would prefer to have as a facility on petrol pumps like: - ATM machines, Kiosk, Retail stores, Restaurants.
• A data collected was then converted into reasonable information and the report made was used at the higher level of management by IOCL.