Avishek Rai

Product Manager

Bengaluru, Karnataka, India14 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 12 years of experience in B2B SaaS marketing.
Proven track record in product marketing and go-to-market strategies.
Expert in managing cross-functional teams and initiatives.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry with a strong focus on B2B strategies.

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Skills

Core Skills

Product MarketingGo-to-market StrategyField MarketingMarketing StrategyMarketingSales Enablement

Other Skills

AI Messaging FrameworkAnalyst RelationsB2B MarketingB2C MarketingBusiness StrategyCXO Community BuildingCampaign OptimizationCase StudiesCompetitive IntelligenceContent CreationCustomer AdvocacyCustomer EngagementCustomer ResearchDemand GenerationDigital Strategy

About

12+ years of work experience spanning across product marketing and field marketing roles in mid-sized private & public B2B SaaS product companies that serve global markets.

Experience

Freshworks

2 roles

Product Marketing Manager

Promoted

Apr 2022 – Present · 3 yrs 11 mos · Hybrid

(a.) Foundational messaging, corporate narrative across the entire AI-powered products and platform tuned toward the CIO community.
(b.) Managed a team of 4 that supported messaging, competitive intel, and sales enablement for technologies like customer data platform, AI, analytics, and admin center.
Liaise with senior stakeholders to strategize, plan, and execute key initiatives like AI messaging framework, keynotes, deal-specific decks/content, new product launch frameworks, major events (ex: new data center launch event) to influence brand and pipeline.

MessagingSales EnablementCompetitive IntelligenceAI Messaging FrameworkProduct LaunchProduct Marketing+1

Lead Product Marketer

Dec 2020 – Mar 2022 · 1 yr 3 mos · Hybrid

(a.) Foundational messaging for technology services (API-led data microservice) powered by the Neo platform, which is the foundational tech platform powering Freshworks products and AI infrastructure.
(b.) Trained & enabled GTM teams (Sales, CSMs, Onboarding) on running both land & expand sales plays and evangelizing the platform.
(c.) Led launch planning & execution for Tier 1 and 2 features in collaboration with cross-functional teams.
(d.) Co-managed analyst relations and enabled multiple BUs including platform with activities required for magic quadrant reports, AI vendor guides, roadmapping, and monetization strategies.

MessagingGTM TrainingLaunch PlanningAnalyst RelationsProduct MarketingGo-to-Market Strategy

Recko inc.

Product Marketing Manager

Jun 2020 – Dec 2020 · 6 mos · Bengaluru, Karnataka, India · Remote

(a.) Worked on the overall company pitch deck and new website building initiative.
(b.) Crafted and other critical MoFU and BoFU assets like ROI calculator, build vs buy guides.
(c.) Crafted personalized customer engagement email copies and customer success stories.

Pitch Deck CreationCustomer EngagementContent CreationProduct Marketing

Capillary technologies

2 roles

Field Marketing Manager - India & Middle East

Apr 2019 – Jun 2020 · 1 yr 2 mos · On-site

(a.) Drive pipeline growth for India and Middle East markets by devising and executing marketing plans with specific focus on the enterprise target segment
(b.) Analyze and optimize marketing campaigns across search, organic and social channels to generate qualified leads and opportunities
(c.) Accelerate pipeline through CXO community building initiatives
(d.) Launch and manage region specific PR initiatives

Pipeline GrowthCampaign OptimizationCXO Community BuildingField MarketingMarketing Strategy

Product Marketing Manager - IND, APAC & ME

Nov 2017 – Mar 2019 · 1 yr 4 mos · On-site

(a.) Led messaging & advocacy initiatives by conducting customer research to discover core jobs to be done and translating them into product messaging docs, case studies, product demos scripts, email copies, sales leave-behinds, webinars, and video testimonials.
(b.) Created and led GTM initiatives for a newly launched AI powered footfall counter product using search ads, organic/paid social, blogs, webinars, SDR motions resulting in kickstarting awareness and generating qualified leads.
(c.) Led efforts to build overall brand and product assets - brand video, vision video, product explainers, web pages, thought leadership webinars.

MessagingGTM InitiativesCustomer ResearchProduct MarketingGo-to-Market Strategy

Vinculum group

2 roles

Marketing Lead - APAC, ME & N.America

Promoted

Jun 2013 – Nov 2017 · 4 yrs 5 mos · Noida Area, India

(a.) Product Marketing
Carve out product segments, buyer personas and marketecture from the scratch to enable multiple revenue streams from the existing tech stack. Developed messaging and positioning statement for all the products.
(b.) Analyst Relationship
Led the Gartner analyst relationship initiative. Featured twice in cool vendors report. Co-produced thought leadership assets with Gartner to drive faster enterprise segment deal wins.
(c.) Lead Generation
Undertook lead generation and branding initiatives through strategic partnerships. Ran co-branded campaigns with with Malaysia Retail Association, Etail Asia, Tech In Asia, AWS, Paytm, Economic Times, WBR Research.
(d.) Branding & Thought Leadership
Manage and execute Events, Roadshows, CxO Roundtables and Award Nominations.
(e.) Public Relations
Plan and disseminate content for press release, social media and partners.
(f.) Agency Management: liaise and execute critical and time bound activities that include demo videos, microsites, landing pages and more

Product MarketingAnalyst RelationsLead GenerationMarketing Strategy

Marketing Executive

Jun 2012 – Jun 2013 · 1 yr · Noida Area, India

(a.) Sales Enablement
Create market facing assets like decks, infographics, other collaterals
Conduct internal marketing and sales training sessions for new product and GTMs
(b.) Lead Generation
Plan and execute email campaigns
Manage outbound lead generation process with Inside Sales Reps
Representation at industry events and trade shows

Sales EnablementLead GenerationEvent ManagementMarketing

Shipra estate limited

Management Trainee

Jan 2010 – Jan 2011 · 1 yr · Noida Area, India

My Work at Shipra Estate Limited was primarily focused towards experiential and events marketing:
Led the annual summer camp initiative driving registrations, operations and vendor management
Social Media Marketing to promote and boost awareness of various branding campaigns launched by the mall
Coordinating co-branded events within the mall premise

Experiential MarketingSocial Media Marketing