Ashish Pratap Singh

CEO

North Delhi, Delhi, India16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16+ years of experience in growth and marketing.
Launched 12 new markets with profitable outcomes.
Drove 8x transaction growth at ixigo.

Stackforce AI infers this person is a growth-focused marketing leader in the E-Commerce and Travel industries.

Contact

Skills

Core Skills

Growth MarketingStrategic AlliancesMarket ExpansionRevenue GrowthP&l ManagementMarketing StrategyPerformance MarketingSeoDigital Marketing

Other Skills

Affiliate MarketingAnalyticsApp Store OptimizationBrand DevelopmentBrand ManagementBranding & IdentityCommunicationCompetitive AnalysisContent MarketingCustomer Relationship Management (CRM)Digital StrategyE-CommerceGoogle AdwordsGoogle AnalyticsKeyword Research

About

With 16+ years of experience in growth, marketing, and leading P&L across India, MENA, US, and Europe, I specialize in building scalable, data-driven growth engines that drive profitability and market leadership.Highlights:- Launched 12 new markets and 3 new categories with bottom line in green.- Built the strategic alliances function and forged partnerships with Warner Bros., Sony Pictures, and tourism boards.- At ixigo, drove 8x transaction growth, 6x SEO growth, and reduced acquisition cost by 60%, enhancing ROI and retention.- Delivered EBITDA-positive growth through integrated performance, CLM, and brand strategies.

Experience

Rehlat

2 roles

Chief Growth Officer

Promoted

Nov 2024 – Present · 1 yr 4 mos

Leading growth, marketing, data & analytics, strategic alliances, expansion, and new initiatives for entire business across 5 categories & 20 countries. With the help of a team of 23 associates across 3 countries.
Growth & Marketing 📈 : Leading a team of associates managing growth marketing (email/push/whatsapp/journey/reactivations), CLM, performance marketing & product
marketing, organic growth via SEO/ASO, content, social media, ATL/BTL activations. Driving EBITDA positive growth in 20 markets across MENA, US & and Europe. Launched 12 markets in
last 2 years contributing a healthy % of overall P&L.
Revenue & Strategic Alliances 💵 🤝 : Started strategic alliance initiatives in the organization.
Managing relationships with various tourism boards, banks, mobile payment facilitators, retail brands & and production houses.
Expansion & New Initiatives 💡 : Identifying & and launching new markets and categories to diversify
the revenue streams. Expanded into NA, LATAM & EU.
Built and mentored the ad sales team to monetize existing traffic, and contributed healthy 6-figure (USD) monthly revenue.

P&L ManagementGrowth MarketingStrategic Alliances

Chief Marketing Officer

Nov 2020 – Dec 2024 · 4 yrs 1 mo

P&L ManagementMarket AnalysisE-CommerceBrand DevelopmentCustomer Relationship Management (CRM)Paid Advertising+5

Ixigo.com

Head - Growth & Digital Marketing

Feb 2017 – Nov 2020 · 3 yrs 9 mos · Gurugram, Haryana, India

Growth Marketing: Plan context base campaigns to increase repeat & activate otherwise dormant user. Identify product nudges to improve retention, CVR & organic growth
Performance Marketing: Driving growth via performance marketing, Organic (SEO, ASO), Google(SEM, Display), Facebook, programmatic, affiliate campaigns. 40% improvement in organic installs, reduced CPI by 60%, reduced churn rate by 18%.
Brand: Strategizing the media plan & creative for brand campaigns. Run always on tactical brand campaign across products.
Content & Creative: Create & monitor content & creative strategy to help organic growth and fuel digital marketing.
Attribution & Analytics: Use an extensive set of attribution & analytics suite like GA, Firebase, Clevertap, Kochava, Singular, Branch to build data collection & attribution model to support all the data analytics.
Organic Traffic Grown by 6x in 2 years
App user acq. at 45% cost to industry 2nd best with better retention rates.
Industry-first dynamic creative campaigns.

P&L ManagementMarket AnalysisE-CommerceBrand DevelopmentCustomer Relationship Management (CRM)Paid Advertising+6

Kaaryah lifestyle solutions

Head - Digital Marketing

Aug 2016 – Feb 2017 · 6 mos · Gurgaon, India

Revenue growth by 10X in 5 months
Repeat rate improved by 20%
Reduced CAC by 52%

Market AnalysisE-CommerceCustomer Relationship Management (CRM)Paid AdvertisingOnline MarketingApp Store Optimization+3

Babychakra | good glamm group

Head - Digital Marketing

Sep 2015 – May 2016 · 8 mos · Delhi, India

Managing the growth function of Web + App
Organic Growth (SEO/ASO): SEO re-arch of the web site & looking overall SEO function to drive more organic traffic to site & converting them in registrations and pitching more relevant content. Managing the app store rankings, app was in top 20 in its category with 0 spends in marketing.
Performance Marketing: Content & marketing calendars handholding to reaching out to users with relevant content as per their stage. Improving Conversion rates & leads. Converting site visitors to power users. Optimizing bidget to 40%.

Market AnalysisE-CommerceCustomer Relationship Management (CRM)Paid AdvertisingOnline MarketingApp Store Optimization+3

Zopper

Digital Marketing Manager

Apr 2014 – Sep 2015 · 1 yr 5 mos · Noida, Uttar Pradesh, India

At Zopper I was responsible for overall growth function
Organic Growth (SEO/ASO): Heading organic traffic acquisition, instrumental
in conceptualizing, creating and implementing SEO/ASO strategy for all
platforms leading to a 8x jump in visitors(on web) and 20% increase in
revenues(app)
Mobile Marketing: Managing full funnel of App installs & transactions. App
installs through Google, Facebook, programmatic buying, native ads and RTB &
with partnering agencies to maximize ROAS. 60% Jump in Organic Installs,
Reduced CPI by 60%, Reduced Churn Rate by 15%
Performance Markeitng: Plan and manage “Always on“ performance campaigns across
digital universe including Google, Facebook & Ad-networks. Recommending
strategies and suggestions to create, optimize and deliver SEM campaigns to
meet ROI objectives. Scaled up Conversions by 2x & reduced CPOs by 80%
Remarketing / Retargeting: Created strategies to efficiently target & convert
existing visitors resulted in 4x increment in conversions.
Product Management: Conceptualising & managing the deals, discounting & notifications product from scratch.