Sumitha Mariyam Raj

Head of Growth

Colorado Springs, Colorado, United States7 yrs 3 mos experience

Key Highlights

  • Expert in Employer Branding and Talent Marketing.
  • Proven track record in managing internship programs.
  • Strong background in social media strategy and engagement.
Stackforce AI infers this person is a MarTech expert with a focus on Employer Branding and Talent Engagement.

Contact

Skills

Core Skills

Employer BrandingTalent MarketingReputation ManagementCrisis ManagementTalent EngagementEmployee EngagementInternship ManagementCampus ProgramsTalent AcquisitionBusiness DevelopmentSales And MarketingProduction CoordinationInterview Management

Other Skills

Benefits AdministrationCritical ThinkingEmployee RelationsEvent ManagementHR SoftwareHuman Resource PlanningHuman Resources (HR)Human Resources Information Systems (HRIS)Interpersonal SkillsLeadershipPeople ManagementPersonal BrandingProblem SolvingProject ManagementRecruiting

About

With over 5 years of experience in Digital Marketing and Employer branding, I have worked with organizations ranging from startups to MNCs, along with my independent consulting gigs. Feel free to connect if you think we have similar interests, for professional collaborations or simply networking.

Experience

Career break

Gap year

Apr 2025Present · 11 mos · Colorado, United States

  • Taking a professional career break due to visa restrictions (H4 status). Actively staying engaged in professional development and planning to re-enter the job market upon receiving Employment Authorization (EAD).

Freelance

Employer Branding & Talent Marketing Consultant | EVP & Reputation Management

Jul 2022Mar 2025 · 2 yrs 8 mos · Colorado, United States · Remote

  • Employer Branding Strategy & EVP Development: Designed and executed Employer Value Proposition (EVP) strategies and launched tech hiring campaigns for Baxter International Inc., Aptiv, and various high-growth startups (USA). Built employer branding strategies from the ground up to enhance talent attraction and retention. (NDA-bound; details available in private.)
  • Reputation & Crisis Management: Led strategic reputation management initiatives during organizational restructuring and workforce transitions. Developed and implemented social media strategies to maintain a positive employer brand and engage key audiences across the world, effectively. (NDA-bound; details available in private.)
  • Consulting & Advisory Work: Provided employer branding consulting for Cliquify, advising on content strategy and talent marketing best practices.
  • Executive Personal Branding: Partnered with senior leaders from Amazon, EY, Charles Schwab, Intel, Qualcomm, Apple, Google, and other organizations on personal branding initiatives. (NDA-bound; references available.)
  • Thought Leadership & Ghostwriting: Crafted high-impact blog content for top employer brands to position organizations as industry leaders. (NDA-bound; references available.)
  • 🔹 References available upon request
Social MediaProject ManagementEmployer BrandingTalent Marketing

Google

Program Specialist - Employer Branding & Talent Engagement

Nov 2021Jun 2022 · 7 mos · Bengaluru, Karnataka, India

  • Worked with cultural ambassadors to design and execute virtual events to enhance employee
  • experience Strategised & built persona-based, employee-centric content for internal and external
  • media communications
  • Developed insights from analytics, and information from candidates & partners to plan, develop, and
  • execute program initiatives along with supporting hiring needs
  • Empowered brand ambassadors across the organization through employee advocacy programs
  • Designed and executed campus initiatives with the core values of Diversity, Equity, and Inclusion at the
  • forefront, to improve the hiring pipeline and drive the best participation in internship recruitment
  • drives.
  • Strategized and delivered a world-class internship experience for Winter Internship 2022 - The first of
  • it's kind in Google APAC with a cohort of 44 interns (Program managed end to end)
  • Worked on Onboarding, Offboarding, and the Brand & Experience of 560 interns as part of Google
  • India's largest intern cohort for the Summer Internship 2022
People ManagementEmployee EngagementRecruitingEvent ManagementProject ManagementEmployee Relations+8

Cardekho

Senior Executive - Employer Branding & Campus Program

Oct 2020Nov 2021 · 1 yr 1 mo · Gurugram, Haryana, India

  • As part of the employer branding team, I work towards leveraging internal and external audiences (social media) to position CarDekho as an employer of choice in the required fields. My role majorly involves collaborating with leaders and all employees on employee branding, conceptualizing and executing social media campaigns, and working with the respective teams to bring out the best strategy to maintain a holistic employer brand through mediums like LinkedIn and GlassDoor.
  • Being part of the campus team, I actively take part in planning and executing campus internships, hiring, and engagement programs. I also hold the responsibility of maintaining a good relationship with the key campuses.
People ManagementEmployee EngagementRecruitingSocial MediaEvent ManagementProject Management+8

Peoplehum

2 roles

Production Coordinator & Interviewer - Leadershum

Mar 2020Aug 2020 · 5 mos

  • LeadersHum is a series of interviews, conducted with world-renowned leaders and HR influencers worldwide. I worked as the production coordinator, where I developed a process single-handedly for conceptualizing, enabling, and executing interviews, and was in charge of the same.
People ManagementEvent ManagementProject ManagementInterpersonal SkillsLeadershipStrategy+4

Business Development Associate

Feb 2020Sep 2020 · 7 mos

  • As a Business Development Associate, I actively took part in the sales and marketing activities of peopleHum as a product. I was a part of Social Media marketing helping build the twitter community and did lead generation, pre-sales activities like social media reach outs, converted them to active prospects, and also presented product demos and sales pitches to Indian and International clients.
Social MediaInterpersonal SkillsStrategyCritical ThinkingProblem SolvingHR Software+2

Institution of engineering and technology (iet)

Student Volunteer

Jul 2016Jun 2019 · 2 yrs 11 mos · Trivandrum, Kerala, India

Bharat sanchar nigam limited

Intern

Jul 2016Jul 2016 · 0 mo · Trivandrum, Kerala, India

The kerala minerals & metals limited

Summer Intern

Jun 2016Jun 2016 · 0 mo · Kollam, Kerala, India

Education

Harvard Extension School

Master's degree — Industrial and Organizational Psychology

Jan 2024Jan 2027

APJ Abdul Kalam Technological University

Bachelor of Engineering - BE — Electrical and Electronics Engineering

Jan 2015Jan 2019

Chavara Public School, Pala

Higher Secondary — Science

Jan 2013Jan 2015

Mount Carmel Convent Anglo Indian Girls ISC School, Tangasseri, Kollam, Kerala

ICSE — Science

Jan 2001Jan 2013

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