Anusha Agarwal

Business Development Executive

Gurugram, Haryana, India5 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Expert in driving customer acquisition and retention strategies.
Successfully revamped loyalty programs to enhance member engagement.
Proficient in performance marketing across multiple digital channels.

Stackforce AI infers this person is a Growth Marketing Specialist in the Travel and Hospitality industry.

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Skills

Core Skills

Performance MarketingCustomer Lifecycle ManagementCustomer Acquisition

Other Skills

Adaptive LearningAdobe AnalyticsAdobe CampaignAffiliate MarketingApple Search AdsApps FlyerContent StrategyCustomer InsightCustomer Loyalty ManagementCustomer RetentionEmail MarketingEvent ManagementFacebook AdsGoogle AdsGoogle Analytics

About

Anusha is part of the Growth & Performance Marketing team at Air India Group (Air India and Air India Express). Directly responsible for planning performance marketing and digital branding campaigns ( Mobile marketing, Influencer activations, SEM, affiliate program) and also working on CLM strategy. She has also worked on building CLM 0-1 & re-launch of the loyalty program: Flying Returns (now Maharaja club). Previous to this she was working with Goibibo (GO-Makemytrip group) where she was managing the goTribe Loyalty program and was responsible for driving the repeat purchase, program enrolment, reduction in churn rate, etc. along with product marketing and development. She has also designed and managed user handholding programs to enhance platform repeat rate, acquisition and retention of new & never transacted user base along with managing the retention marketing for International and Domestic hotels line of business for Goibibo. She is a MBA graduate from MDI Gurgaon (Marketing & Strategy) and an engineering graduate from The LNMIIT, Jaipur. Core Skills and Expertise: • Strategic thinking, planning and analytical ability • Customer Lifecycle Management: Drive user acquisition, retention and repeat purchase • Strong customer orientation and drive to enhance business outcomes • Keen eye for design, creativity, aesthetics and functionality of products and communication

Experience

Air india express

Manager - Growth & Performance Marketing

Sep 2025 – Present · 6 mos · Gurugram, Haryana, India · On-site

> Driving share of direct bookings via strategic investments on paid inventory and CLM.
> Collaborating with travel influencers to build awareness about the benefits of booking directly on Air India Express website or app

Google AnalyticsGoogle AdsFacebook AdsContent StrategyCustomer Lifecycle ManagementMarketing Strategy+1

Air india limited

2 roles

Manager - Growth & Performance Marketing

Jul 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · On-site

> Driving share of direct bookings via strategic investments on paid inventory across google ads (SEM, UAC & Display), Facebook Ads, Apple search ads, etc.
> Collaborating with travel influencers to build awareness about the benefits of booking directly on Air India website or app
> Driving share of bookings via students cohort via on ground engagements and digital marketing activations
> Building enhanced e-commerce analytics tracking for accurate measurement of KPIs for app install
> Creating strategies for growth of affiliate marketing program
> Building retargeting, upselling communication flows across CLM channels (Email, Push, WA, etc.)

Affiliate MarketingAdobe CampaignAdobe AnalyticsMobile MarketingApps FlyerFacebook Ads+4

Marketing Manager, Loyalty

Dec 2023 – Sep 2024 · 9 mos · Gurugram, Haryana, India · On-site

𝗙𝗹𝘆𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗥𝗲𝘃𝗮𝗺𝗽 𝗟𝗮𝘂𝗻𝗰𝗵:
> Launched Reimaged Flying Returns program, significantly enhancing program awareness among both members and non-members through a multi-channel marketing strategy (ATL, BTL, In flight & At airport asset, etc.).
> Developed and implemented targeted CLM interventions that led to a substantial increase in new member enrollment from 5 to 18% within 4 months.
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗟𝗠 𝟬-𝟭:
> Implementation of one trust (GDPR-compliant) platform for effective user consent management.
> Onboarded Adobe campaign manager & CLM channels (WhatsApp, RCS, Google Annotations, etc.) to build omni channel presence.
> Strategized customer journeys to optimize member experience, driving enrollment, booking conversions, and upselling of ancillary services.

Customer Loyalty ManagementCustomer Lifecycle Management

Makemytrip

2 roles

Deputy Manager Marketing

Jan 2023 – Dec 2023 · 11 mos

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 & 𝗨𝘀𝗲𝗿 𝗛𝗮𝗻𝗱𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺
> 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗵𝘂𝗿𝗻 𝗿𝗮𝘁𝗲 𝗼𝗳 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀: Enhanced user experience by omni channel
communications basis LOB affinity and past user behavior
> 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗮𝘀𝗵𝗯𝗮𝗰𝗸 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Launched variable cashback post booking for loyalty members leading to significant uplift in DAUs & MOM repeat
> 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗖𝗟𝗠 𝗹𝗼𝗼𝗽𝘀: Handhold users till 5th transaction by effectively communicating benefits
across platforms X channels leading to uplift in platform repeat rates

Customer RetentionLoyalty ProgramsAdobe AnalyticsContent StrategyAdaptive LearningStakeholder Management+1

Assistant Manager - Online Marketing

Mar 2021 – Dec 2022 · 1 yr 9 mos

𝟭) 𝗗𝗼𝗺𝗲𝘀𝘁𝗶𝗰 𝗛𝗼𝘁𝗲𝗹𝘀 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆:
> 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 for Budget and Couple Friendly segments leading to uplift in drop off notification CTRs & increase in code redemptions
> 𝗗𝗼𝗿𝗺𝗮𝗻𝘁 𝗨𝘀𝗲𝗿 𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Distributed goCash to dormant users as gift coupled with effective
proactive & retargeting campaigns, leading to incremental Txns
> 𝗛𝗼𝘁𝗲𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝗮𝗹𝗲: Successfully managed 110+ Hotel chain sales leading to significant uplift in Room Nights sold during sale duration
𝟮) 𝗡𝗲𝘄 𝗨𝘀𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻:
> 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝟭𝟰 𝗱𝗮𝘆 𝗻𝗲𝘄 𝘂𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: Highlighting range of offers and experimenting with AMP emails leading to uplift in OR by 44%: 4.6 lakh new users added monthly to active email base
> 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗡𝗲𝘄 & 𝗡𝗲𝘃𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗲𝗱 𝘂𝘀𝗲𝗿𝘀 𝘃𝗶𝗮 𝗻𝗲𝘄 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀: SMS RCS & WA leading to ~27k monthly new user transactions while maintaining low CPO

WebEngageGoogle AnalyticsCustomer Lifecycle ManagementWhatsapp MarketingContent StrategyEmail Marketing+1

Godrej consumer products limited

Business Intern

Apr 2020 – Jun 2020 · 2 mos

Developed a 4 Box Model for the holistic evaluation & identification of low performance areas of the field force
Identified the present gap in workforce efficiency of DSR and ISRs impacting overall sales
Performed competitive benchmarking within and beyond FMCG industry to develop efficient and effective R&R (Increase engagement of Top performers) and L&D (On-field & E-learning) model

Secure meters limited

Project Engineer

Jan 2018 – Jun 2018 · 5 mos · Rajasthan, India

Project : Productivity improvement in PTH (Plated Through Hole) process
Learned how to approach a problem using Shanin tools
Understood the workflow and process management for productivity improvement
Learned Pro-model software for simulation and analysis

Arcelormittal

Engineering Intern

Apr 2017 – Jul 2017 · 3 mos · Kazakhstan

Project : Implementation of Human Machine Interface for Siemens S300 controllers
Learned working and performed simulations in STEP-7 SOFTWARE to make Ladder Diagrams for the visualizing panel and created Tags to connect visual components to Siemens S300 controller
Developed several screens using WinCC Flexible Advanced to be used with SIMATIC touch panel to determine the aggregate work flow at the uncoiling and cutting shop in cold rolling mill -2