Sep 2024 – Oct 2025 · 1 yr 1 mo

• Leading user growth, retention & activation programs for MPL Ecosystem and driving DAU / MAU traffic along with user and revenue growth across India, USA and LATAM Markets.
• Leading CLM Mar-Tech initiatives, product integrations and new channel launches globally for engagement and retention. Launched WhatsApp & Truecaller globally.
• Spearheading platform initiatives – Referral Program, Resurrection projects and user journeys. Managing Marketing P&L and incentive burns.
• Defining programs and automating strategies to engage with different user segments & driving actions spanning across onboarding, engagement, retention, cross-sell / up-sell and win-back.

Feb 2022 – Aug 2024 · 2 yrs 6 mos

Nov 2020 – Feb 2022 · 1 yr 3 mos

• Led the Activation Growth vertical and managed, developed and planned all performance ad campaigns end-to-end (Print, Push Notifications, SMS, DTC Email Campaigns, Paid Search, Paid Social, Display, Online video, Affiliate and email channels) for merchants.
• Driving GMV growth for merchants by root cause analysis and understanding the impact of current marketing initiatives with metrics tracking (LTV and CAC) using A/B tests, incrementality tests, and spend scaling tests. Achieved daily GMV high of ~$28 Mn– highest total for EDC Paytm merchants with 2.5x MOM revenue growth
• Leading in App Brand campaigns for customer acquisition and engagement through gamification and instant gratification.
• Responsible for Clevertap launch, adaptations and migration from legacy tools.
• Ancillary Revenue - Handling PnL along with driving monetization streams through Paytm Ads, Payouts Revenue and other VAS sources.

Oct 2019 – Sep 2020 · 11 mos

• Leading Revenue optimization & Pricing projects for assets acquired by OYO through Leisure Group (Vacation Rental Business) for Europe, UK and USA markets.
• Tech & Product : Leading Product enhancements, Tech automation and Revenue Bodyguard verticals to optimize & control assets at contractual level.
• Performance : Developed and formed new asset performance playbook for actions on all assets; Responsible for Performance management through direct & indirect channels.
• Analytics : Running actions driven by performance analysis on non and low performing assets and generating revenue in comparison to the respective country revenue hurdle rates.
• Managed performance of Minimum Guarantee model across 8 countries in Europe to attain portfolio profitability.

Jul 2018 – Sep 2019 · 1 yr 2 mos

• Managed process optimization nationally for marketing campaigns and leading new user acquisition initiatives.
• Product : Experiential marketing campaigns for retaining and acquiring new user-base with product enhancements and revamping new user sign-up journey on app.
• Led support functions - CRM for O2O project; driving in-Hotel-app installs for moving users to app only channel. Delivered 180k sign-ups.
• Responsible for identifying innovative and novel channels for customer acquisition.
• Launch : Conceptualized and launched offline user acquisition campaigns nationally reducing CAC by ~ 54% with incremental efficiency at 95%
• Initiatives : Developed and formed methodologies, processes and playbooks for marketing campaigns; Adapted nationally and internationally.
• Managed and liaised with media houses & agencies to launch marketing campaigns nationally and analyzed intelligence reports for tracking media performance.

Sep 2016 – Jul 2018 · 1 yr 10 mos · Mumbai Area, India

• Managed strategic partnerships, leasing finance operations, ancillary revenue streams and P&L from new lead generation to asset & supply efficiency, safety and financial collections contributing to the bottom-line of the business.
• Responsible for managing, engaging and controlling UBER fleet worth $16.6 Million in West region.
• Launched & managed car branding and monetization initiatives across India with net ancillary revenue generation of $1.1 Million. Responsible for stakeholder management, B2B partnerships, campaign execution and planning.
• Leading in-car digital entertainment operations from ideation of digital content to rider experience to campaign analysis.
• Engagement and Growth – handled performance analytics for new supply acquisition; Engaged existing supply to drive efficiency > 85%.

Jan 2016 – Sep 2016 · 8 mos · New Delhi

• In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
• Website : www.tedxdtu.com
• Follow us on Facebook : https://www.facebook.com/tedxdtu

Jan 2015 – Feb 2015 · 1 mo · Greater Delhi Area

• Responsible for Marketing and Sales for a brand new start-up - InstaLively.
• Our focus is on Instant Video/ Audio Digitization on low 3G bandwidths using just a Mobile app - Making it as simple and cost-effective as possible for the everyday enterprise to create/ broadcast content from any location, thereby democratizing Online Video.
• Website : www.instalively.com

Nov 2014 – Dec 2014 · 1 mo · Gurugram, Haryana, India

• Marketing and Sales.
• Designed a LinkedIn Marketing campaign for promoting UST Global's Telecommunication services across Europe and USA.

May 2014 – Jan 2015 · 8 mos

• India Youth to Business Forum is a unique event, organized by AIESEC India, which connects top young leaders and global business and social leaders, to explore the topics of leadership, innovation and corporate responsibility, and the impact we can have on the world through our positive actions.
• The 4th edition of the India Youth to Business Forum happened at Indian School of Business (ISB) Mohali on October 11th 2014.
• Website: http://y2b.aiesec.in/

Feb 2014 – Jan 2015 · 11 mos

• In charge of managing AIESEC India's Public Relations and External Partnerships. Served as the National Partnership Manager in the National Support Team for the year 2014.

Feb 2014 – Nov 2014 · 9 mos

Jul 2012 – Dec 2013 · 1 yr 5 mos · New Delhi, India