Nirmal Marni

Business Development Executive

Bengaluru, Karnataka, India10 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Spearheaded innovative projects in pricing and fee portal development.
  • Achieved double-digit GMV growth across multiple portfolios.
  • Fostered high-performing teams through empowerment and collaboration.
Stackforce AI infers this person is a strategic leader in E-commerce and Travel industries with a focus on revenue optimization.

Contact

Skills

Core Skills

Pricing StrategyRevenue OptimizationSales ManagementProduct Launch Strategy

Other Skills

Return on InvestmentBusiness Requirement Documents (BRDs)Double-Digit GMV GrowthAssortment PlanningPricing EfficienciesCategory Demand ManagementSustained Business GrowthTeam EmpowermentMarket Share ExpansionGeographical Pricing AnalysisStrategic PlanningMarket Share GrowthEffective CommunicationChange ManagementCross-Functional Collaboration

About

Throughout my professional journey, I have cultivated and embodied a set of personal traits that have been instrumental in my success. These traits, honed through diverse experiences in the E-commerce and Travel industries, contribute to my effectiveness as a leader and strategist. Thriving on innovative initiatives, I consistently seek new approaches to drive revenue growth. This mindset has propelled me to successfully implement groundbreaking projects in pricing and convenience fee portal development. It underscores my commitment to driving impactful change and staying at the forefront of industry evolution. As a strategic leader, I have achieved remarkable milestones, including double-digit GMV growth, orchestrated market share gains, and successful product launches. This ability to see the bigger picture and align tactical moves with long-term goals has been instrumental in driving sustainable financial and market share growth. --- Career Highlight---  Spearheaded groundbreaking projects in pricing and convenience fee portal development, showcasing a commitment to driving impactful change.  Managed a high-performing team of 5, fostering a collaborative environment and optimizing team strengths to drive exceptional results.  Orchestrated substantial double-digit percentage increases in GMV for Myntra Sports + Footwear and Men’s Apparel portfolios.  Conducted geographical pricing analysis and cross-selling enhancement in flight bookings, leading to increased daily bookings and cost reduction. Embracing the belief that "A Manager is as good as the team," I prioritize team empowerment. Sharing continuous feedback, identifying the right skillsets, and providing exposure to diverse projects have been pivotal in building a confident and high-performing team. I recognize that a cohesive and motivated team is the backbone of any successful venture. Operating in dynamic markets necessitates adaptability. I consider myself a "Detail Dynamo," capable of navigating evolving market conditions, mitigating revenue risks, and ensuring the sustained growth of the business. This adaptability is vital in staying agile and responsive to the ever-changing business landscape. My ability to achieve challenging growth targets attests to my resilience. I approach setbacks as opportunities for learning and improvement, maintaining a determined focus on achieving business objectives. This resilience is a driving force in overcoming obstacles and steering the course toward success.

Experience

10 yrs 11 mos
Total Experience
1 yr 9 mos
Average Tenure
4 yrs 10 mos
Current Experience

Myntra

3 roles

Deputy Director - Planning and Pricing | Beauty and Personal Care

Promoted

Apr 2026Present · 1 mo

Senior Manager - Planning and Pricing | Beauty & Personal Care

Promoted

Apr 2023Mar 2026 · 2 yrs 11 mos

  • At Myntra, conducting meticulous revenue analysis has been a focal point of my role, involving the identification of trends and opportunities to enhance revenue generation. My leadership in forecasting and budgeting processes has resulted in the provision of accurate financial projections, offering valuable insights to guide strategic decision-making within the organization.
  • At the helm of an organization-wide initiative, I have led the establishment of intelligence on Net Competitive Index (NCI), enabling real-time tracking of competition pricing and facilitating scalable selection across diverse business units.
  • Managing a high-performing team of 5 individuals, I have fostered a collaborative environment, optimizing team strengths to drive exceptional results. Providing strategic guidance to the team, I have aligned their efforts with organizational goals, ensuring a clear understanding of individual roles in achieving collective success. Encouraging a culture of innovation and proactive problem-solving within the team has led to the identification of new revenue streams and process improvements.
  • Some notable achievements include a 220 basis points (Bps) increase in market share for Sports and Footwear and a significant increase for MAP through the implementation of strategic initiatives. Data-driven pricing models, based on market demand and competitor pricing, resulted in a platform-level gain in crores per month.
  • Platform-level optimization, with remarkable monthly savings through pricing-led investments, has been achieved. Additionally, I have guided cross functional teams in leveraging the Net Competitive Index (NCI), to extract valuable insights from competition platforms for diverse units. These accomplishments underscore my ability to drive financial success and implement initiatives that contribute to the overall growth of the organization.
Pricing StrategyReturn on InvestmentSales ManagementBusiness Requirement Documents (BRDs)Double-Digit GMV GrowthAssortment Planning+13

Category Demand Manager

May 2021Mar 2023 · 1 yr 10 mos

Pricing StrategyReturn on InvestmentSales ManagementDouble-Digit GMV GrowthAssortment PlanningPricing Efficiencies+12

Realme india

E-Commerce Lead – Smart Phones

May 2020May 2021 · 1 yr · Gurgaon, Haryana, India · On-site

  • As an E-Commerce Lead, I spearheaded comprehensive e-commerce strategies for the Smart Phones product line, achieving substantial growth in online sales, customer acquisition, and brand visibility. Managing a diverse portfolio with over three dozen SKUs, I oversaw monthly and annual phasing to optimize business outcomes. In-depth market analysis under my guidance identified emerging trends and consumer preferences, leading to the development of strategic initiatives that significantly boosted market share over a two-year period.
  • Collaborating with cross-functional teams, I ensured seamless product launches and enhanced supply chain efficiency. Establishing effective communication channels notably reduced time-to-market for new smartphone models. Spearheading the introduction of innovative features and technologies in smartphone models, I effectively set the brand apart from competitors. To continually enhance product features, I implemented a customer feedback loop.
  • Furthermore, I orchestrated the optimization of our presence on e-commerce platforms, resulting in a substantial increase in online sales. My implementation of targeted online marketing campaigns contributed significantly to the growth in online customer acquisition. These achievements underscore my ability to drive results and strategically position products in a competitive market.
Sales ManagementProduct Launch StrategyAssortment PlanningTeam EmpowermentRevenue OptimizationStrategic Planning+3

Makemytrip

Assistant Revenue Manager

Mar 2018Apr 2020 · 2 yrs 1 mo · Gurgaon, India · On-site

  • As an Online Revenue & Category Manager I have gained proven track record in developing and executing impactful strategies for the online travel category. Consistently aligning initiatives with overall business objectives, I have effectively identified market trends and customer preferences to shape category strategy. In a leadership role, I successfully enhanced both top and bottom-line metrics, leading to substantial market share growth for both Domestic and International flights.
  • Key Achievements:
  •  Led initiatives that propelled the organization to an estimated market share in International Flights, coupled with an impressive YoY segment growth.
  •  Executed revenue generation strategies and tactical planning, contributing to a significant incremental net revenue in Domestic Flights and International Flights while adhering to planned YoY growth.
  •  Addressed limitations in the existing Air business portal by authoring comprehensive Business Requirement Documents (BRDs), fostering collaboration among product, engineering, and tech teams. This laid the foundation for strategic enhancements.
  • Through enhanced revenue management strategies and streamlined business processes, I played a key role in the success and growth of the organization. Adept at driving market penetration, I am now poised to bring my strategic vision and leadership skills to new challenges in the dynamic realm of online travel and beyond.
Pricing StrategySales ManagementBusiness Requirement Documents (BRDs)Double-Digit GMV GrowthPricing EfficienciesCategory Demand Management+9

Flipkart

2 roles

Assistant Manager

Promoted

Sep 2017Mar 2018 · 6 mos · Bengaluru Area, India

  • In this role, I have gained experience in managing PLC sales forecasting for top brands such as Google, Motorola, Lenovo, and Samsung J Series. I have successfully improved Run Rate sustenance and consistently met monthly and PLC targets. I initiated and executed strategies that identify and capitalize on new business opportunities, resulting in an expanded client base and increased revenue.
  • Key Accomplishments:
  •  Spearheaded efforts to significantly enhance operational efficiency by optimizing stock levels through improved forecasting accuracy, leading to a substantial reduction in excess inventory costs.
  •  Made substantial contributions to fostering a positive organizational culture aligned with business objectives and core values.
  • I drove business growth through strategic planning and execution. While maintaining a keen focus on client satisfaction and revenue optimization, I navigated the complexities of sales forecasting.
Product Launch StrategyAssortment PlanningCategory Demand ManagementStrategic PlanningEffective CommunicationChange Management+2

Operations Executive

Aug 2016Aug 2017 · 1 yr · Bengaluru Area, India

Product Launch StrategyEffective CommunicationCross-Functional Collaboration

Radha associates

Business Support Coordinator

Jun 2015Aug 2016 · 1 yr 2 mos · Vishakhapatnam Area, India

Effective CommunicationCross-Functional Collaboration

Armacell

Intern

Apr 2014Aug 2014 · 4 mos

Education

Dayalbagh Educational Institute

Bachelor's degree — Industrial Engineering

Jan 2010Jan 2015

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