Mandeep Singh Gulia

Co-Founder

Gurgaon, Haryana, India12 yrs experience
AI ML PractitionerHighly Stable

Key Highlights

  • Co-founder of India's first AI-enabled forensic platform.
  • Expert in leveraging data for societal impact.
  • Proven track record in high-pressure operations management.
Stackforce AI infers this person is a leader in AI-driven solutions for social intelligence and operational efficiency.

Contact

Skills

Core Skills

Ai-powered InnovationProduct StrategyOperations StrategyCustomer ServiceMarketing

Other Skills

AIAdvertisingB2B MarketingBrand PromotionBusiness MarketingBusiness OperationsClient EngagementCrisis ManagementCustomer SupportData AnalysisEvent MarketingHotel ManagementHotelsManagementMarketing Support

About

Let’s connect at mandeep@awshar.in; if you care about making tech actually work for India, or just want to swap stories about AI, operations, or startup madness! I’m Mandeep Singh Gulia, Co-founder & CEO at Awshar AI. On a decade-long journey through finance, operations, and now AI-powered innovation. My purpose? Solving India’s unique data and service intelligence challenges at scale. Earlier, as Manager – Finance & Legal at Delhivery, I navigated roles in treasury, pricing, accounting, audit, and process design, a “numbers and ops” playground I loved. Those years shaped my strategic approach and provided a solid foundation for tech entrepreneurship. Today, my mission is to "leverage data and technology for societal impact" & replace GPU with CPU in AI. From democratising political and brand intelligence to streamlining ground-force operations, everything I build aims to connect dots, solve foundational problems, and deliver value directly to real teams and real users. I’m passionate about: - Helping brands and public leaders understand India’s true voice. - Fusing technology with impact at ground-zero (not just for “big tech,” but for everyone). - Building and enabling high-performance teams, hipsters, hustlers, and hackers, all in the same room! - Giving back through education, inclusion, and hands-on volunteering; something I’ve pursued for 13+ years with the National Association for the Blind and NEXT NGO India.

Experience

Awshar ai

Co-Founder & CEO

Sep 2024Present · 1 yr 6 mos · New Delhi, Delhi, India · Hybrid

  • Building India’s first AI-enabled Digital Forensic Intelligence Platform, Awshar AI.
  • Building Vaak-1; our first indigenous Small Language Model, purpose-built to understand the nuances, context, and cultural richness of Indian languages. Unlike large generic models, Vaak-1 will be designed to be efficient, accurate, and deeply attuned to how India actually communicates online.
  • Building Awshar AI Deepsense, a multilingual social intelligence and sentiment analysis platform designed for India-scale complexity.
  • We help brands, governments, and agencies listen to, understand, and act on public conversations across the internet, in real-time, across 20+ Indian languages and 500+ dialects.
  • What I’m working on:
  • 1. Architecting a proprietary AI + NLP engine trained specifically on Indian languages, vernacular expressions, and cultural context.
  • 2. Turning raw public internet data into actionable insights for reputation management, crisis monitoring, policy feedback, and marketing intelligence.
  • 3. Building enterprise-grade social listening across 400+ data sources (social platforms, forums, blogs, news, public web).
  • 4. Leading product strategy, AI roadmap, partnerships, and early enterprise pilots
  • 5. Scaling a platform that’s India-built, India-trained, and globally scalable
  • Why it matters:
  • Global tools struggle with India’s linguistic and cultural diversity. We’re fixing that by building deep context, not shallow dashboards.
  • Mission: Create India’s most trusted social intelligence engine, built for the next billion internet users.
AINLPData AnalysisProduct StrategySocial IntelligenceAI-powered Innovation

Delhivery

Strategy Manager - LM & Warehouse Operations

Aug 2017Aug 2024 · 7 yrs · Gurugram, Haryana, India · On-site

  • Worked closely with the Office of the CEO, Corporate Finance, and Senior Leadership on revenue, operations strategy, and large-scale execution across North India.
  • Key Responsibilities & Impact:
  • Owned revenue realisation, MIS, and debtor ageing for the complete auction house operations; reported weekly to the Office of the CEO and Corporate Finance
  • Led last-mile operations during Diwali peak (Q3) every year across North India, managing a team of ~1,000+ Centre Managers, TLs, ATLs, FEs & ad-hoc staff
  • Supported the Office of the CEO with weekly forecasting of revenue opportunities from unclaimed goods, warehouse capacity utilisation, and new fulfilment centre (FC) planning
  • Drove new vendor development, managing RFQs, vendor bidding, commercial models, invoicing, and revenue collection
  • Developed, tracked, and analysed key business performance metrics on a monthly basis
  • Oversaw vendor payouts, revenue invoicing, fund management, and TDS payouts for 3PL partners
  • Assisted senior leadership with expense forecasting by analysing historical data, trends, and operational drivers
  • Worked cross-functionally with Sales, Ops, and Network Planning teams to align sales forecasts, volume projections, shipment movement plans, and FC space planning (PAN India)
  • Managed inventory of 6,000+ pallet positions across 2L+ sq. ft. warehouse space spread over AMD, BLR, CHD & CCU
  • Led pricing updates and charge-calculation structures for invoicing and audit across the entire B2C client base
  • Structured and automated invoicing for 25,000+ B2C business clients, supporting the commercial migration from SF to BIRD
  • Supported HR and Business Operations in the critical distribution centre (DC) hiring.
  • What this role taught me:
  • How to run high-pressure, revenue-critical operations at scale, where forecasting, execution, and trust with leadership matter more than fancy slides.
Revenue ManagementOperations StrategyVendor DevelopmentData Analysis

Marriott international

2 roles

Senior Specialist - Reservations

Promoted

Jan 2016Jul 2017 · 1 yr 6 mos

  • Part of Marriott’s central reservations team, handling high-volume, multi-channel bookings while supporting team performance, training, and operational continuity.
  • Key Responsibilities & Impact:
  • 1. Conducted monthly refresher training for associates to maintain service quality and brand standards.
  • 2. Acted as Supervisor-in-Charge during the manager's absence, managing floor operations and escalations.
  • 3. Managed MERTS reporting, audits, quality scoring, recovery communications, and coordination with hotel in-house teams.
  • 4. Handled sales, reservations, and customer support calls, including complex and high-value bookings.
  • 5. Coached and counselled associates on errors, compliance, and service recovery.
  • 6. Owned escalations and complaints across major OTAs, including Booking.com, Agoda, Ostrovok, and Yatra.
  • 7. Coordinated with global e-commerce operations teams (Kuala Lumpur, Dubai, China, Cork, Cape Town) during system outages and disruptions.
  • 8. Took ownership of customer crises and time-sensitive cases, ensuring resolution and guest satisfaction.
  • 9. Provided continuous feedback and on-floor support to improve team performance and morale.
  • What this role sharpened:
  • Crisis handling, stakeholder communication, and leading people under pressure — while delivering consistent customer experience at global brand standards.
Customer ServiceTeam ManagementCrisis Management

Reservation Associate

Jan 2014Feb 2016 · 2 yrs 1 mo

  • Worked as part of the central reservations team, managing end-to-end booking operations across email, OTAs, and voice channels while supporting team operations.
  • Key Responsibilities:
  • 1. Managed reservation inboxes and OTA-driven booking requests
  • 2. Created new reservations based on guest requirements and partner platform requests
  • 3. Handled modifications and cancellations of existing bookings
  • 4. Resolved guest queries via email and calls, ensuring timely and accurate solutions
  • 5. Coordinated directly with hotels and Booking.com support teams
  • 6. Provided training and onboarding support to new associates
  • 7. Handled all categories of booking and support calls for OTAs and hotel partners
  • 8. Supported fellow associates and managed escalations in the absence of supervisors
  • What this role built:
  • Strong attention to detail, customer-first communication, and the ability to manage high-volume operational work with accuracy.
Reservations ManagementCustomer SupportTeam OperationsCustomer Service

Exhibitions india group

Marketing Intern

Jan 2012Mar 2012 · 2 mos · New Delhi, Delhi, India · On-site

  • Part of the on-ground marketing team for two of India’s largest industry exhibitions; Auto Expo 2012 and Convergence India 2012.
  • What I worked on:
  • 1. Supported event marketing and brand promotions for large-scale, multi-stakeholder exhibitions.
  • 2. Assisted in partner, exhibitor, and visitor engagement initiatives.
  • 3. Coordinated with internal teams and external vendors for on-ground execution.
  • 4. Contributed to campaign planning, promotional material distribution, and attendee outreach.
  • 5. Gained first-hand exposure to B2B marketing, event operations, and large-format brand activations.
  • Key takeaway:
  • Learned how attention, messaging, and execution work at scale; and how marketing actually plays out beyond presentations and decks.
Event MarketingBrand PromotionMarketing

Royal broadcasting

Marketing Intern

May 2011Jul 2011 · 2 mos · New Delhi Area, India · On-site

  • Part of the marketing team for professional video broadcasting equipment, working closely with clients across major Indian news channels and leading production houses.
  • What I worked on:
  • 1. Supported marketing and outreach for broadcast-grade video and production equipment.
  • 2. Assisted in engaging with national news networks and large production houses across India.
  • 3. Helped prepare product pitches, demos, and marketing collateral for B2B clients.
  • 4. Coordinated with sales and technical teams to align client requirements with solutions.
  • 5. Gained exposure to media-tech, broadcast workflows, and enterprise B2B marketing.
  • Key takeaway:
  • Understood how high-value, mission-critical technology is marketed and sold to media organisations where reliability and trust matter most.
B2B MarketingClient EngagementMarketing

Education

AMITY University Gurgaon

Master of Business Administration (M.B.A.)

Jan 2015Jan 2017

Sikkim Manipal University - Distance Education

Bachelor’s Degree

Jan 2009Jan 2012

Skyline Business School

Diploma — Tourism and Travel Services Management

Jan 2009Jan 2012

Kendriya Vidyalaya

High School

Jan 1997Jan 2009

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