May 2025 – Present · 10 mos · Miami, FL · On-site

• Transformed a regional trading startup into a multi-market operation — leading full P&L ownership, global sourcing, and business expansion across sustainable and industrial materials. Combine strategic foresight, financial discipline, and operational excellence to scale growth while embedding ESG principles.

Jun 2016 – Apr 2025 · 8 yrs 10 mos · United States · On-site

• Key Achievements:
• Spearheaded the brand launch and growth of Promaker, developing a 320+ SKU roadmap and overseeing a $3.5M initial inventory investment in LATAM markets.
• Drove 70% revenue growth over two years by aligning strategic partnerships and innovative distribution models.
• Secured and negotiated a strategic alliance with SEARS Mexico, achieving a 45% YoY sales increase with a $4M sales budget.
• Reduced product costs by 20% through successful negotiations with international suppliers in Asia, India, Turkey, and Germany, maintaining top-tier quality.
• Designed and led supply chain strategies that increased operational efficiency and long-term sustainability.
• Elevated customer experience by boosting NPS and CES scores, reducing complaints by 50% back in 2021.

Oct 2008 – Jul 2015 · 6 yrs 9 mos · Miami, FL & Caracas, Venezuela · On-site

• Key Achievements:
• Drove 300% portfolio growth over 7 years by identifying investment opportunities and ensuring alignment with business goals.
• Conducted daily market analysis using Bloomberg tools to guide ROI-driven decision-making.
• Led collaborative ventures with financial institutions to develop new services and enhance market positioning.
• Delivered consistent returns through strategic investment and client portfolio optimization.

Jan 2005 – Jan 2006 · 1 yr

• Global Content Acquisition & Negotiations*
• ➤ Evaluated, negotiated, and procured international content for broadcast on Channel 2 Open TV.
• ➤ Established direct communication channels with major global distributors, ensuring access to high-quality programming.
• International Market Engagement**
• ➤ Actively participated in renowned international markets such as NATPE and L.A. Screenings to explore and secure content aligned with the network's programming objectives.
• While as *Manager of Programming and International Acquisition* at *RCTV Radio Caracas Television*, I played a pivotal role in enhancing the channel's content offerings and global partnerships, contributing to the network's success

Jan 2003 – Jan 2005 · 2 yrs

• Strategic Marketing & Program Analysis*
• ➤ Developed comprehensive marketing plans and conducted in-depth analyses of each nationally produced program.
• ➤ Focused on enhancing program performance relative to competitors by evaluating RATING & SHARE metrics.
• Programming Strategy & Performance Improvement*
• ➤ Directed and implemented programming strategies to motivate production teams to deliver more effective and competitive performances.
• ➤ Worked collaboratively to elevate program quality and audience engagement, ensuring a strong position in the market.
• During my tenure as *Programming & Marketing Manager* at *RCTV Radio Caracas Television*, I played a pivotal role in optimizing program performance, implementing effective marketing strategies, and contributing to the channel's competitive edge.

Jan 2000 – Jan 2003 · 3 yrs

• Operational Supervision & Coordination*
• ➤ Supervised and coordinated the Master and program editing departments, ensuring the seamless execution of content production.
• ➤ Oversaw day-to-day operations and workflow management to maintain high-quality programming.
• Strategic Programming & Cross-Functional Collaboration*
• ➤ Implemented programming strategies in alignment with the directives set by the programming committee, optimizing on-air TV performance.
• ➤ Established direct communication channels with key departments, including Journalism, Promotions, Engineering, Drama Production, Miscellaneous Production, and Marketing, fostering a balanced on-screen presence.
• Team Leadership & Management*
• ➤ Managed a team of over 40 direct employees, providing guidance and direction to achieve operational excellence and content delivery.
• During my tenure as *Programming & Marketing Manager: Programming Operations* at *RCTV Radio Caracas Television*, I played a pivotal role in operational efficiency, strategic content planning, and fostering collaboration among diverse departments to ensure a compelling on-screen experience.

Sep 1999 – Jul 2008 · 8 yrs 10 mos

• Key Achievements:
• Managed over $40M in acquisition budgets across 1,160 titles negotiated at international markets like NATPE and LA Screenings.
• Oversaw 40+ professionals across programming, master control, and operations, streamlining workflows and on-air performance.
• Boosted national open TV ratings by increasing audience reach by 6 million viewers, achieving 1st place nationwide.
• Managed international content partnerships and supplier relations, ensuring a competitive and relevant programming portfolio.

Jan 1999 – Jan 2000 · 1 yr

• Global Supplier Relations & Content Evaluation*
• ➤ Established and maintained direct contact with over 60 film and animation suppliers from around the world.
• ➤ Managed the end-to-end process of material requests, program evaluations, and recommendations for broadcast on the network.
• During my tenure as *Programming and marketing Executive: International Acquisition* at *RCTV Radio Caracas Television*, I was pivotal in sourcing and evaluating international content, contributing to the channel's diverse and engaging programming.