Feb 2022 – Jul 2023 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Prepaid - Driving business (revenue, ARPU, continuity) on all digital platforms including Airtel Thanks app and all Third Party payment partners
• Growing Airtel’s LoBs (Postpaid, DTH) on Third Party platforms by finding avenues for acquisition, and integration with Airtel’s recommendation engine to grow ARPU, continuity and lower churn

Jul 2021 – Mar 2022 · 8 mos · Bengaluru, Karnataka, India

• Handling E-com merchandise, designing offer constructs, tracking daily sales, AOV & members;
• Designing roadmap for 2022 as part of 'Customer value proposition' to identify new selection to be added to increase regional coverage
• Visiting wholesale markets to identify key reasons for low sales in different categories & covering the gaps
• Interviewing TLs PAN – India to identify key pain points for BDAs

Jan 2021 – Jun 2021 · 5 mos

• Worked with analytics to build automated retention dashboard; Identified factors & their impact on customer retention. Did trend analysis on a week-on-week basis
• Designed the email strategy; Identified objectives, themes, schedule & worked with design team to build strategies to improve open rate, click rate & conversions
• Designed hypothesis on factors determining customer purchase behavior & performed A/B experiments to increase customer retention; Saw a 30% increase in new customers in a span of 2 months
• Conducted regular search trend analysis to improve selection and in-stock; Coordinated with multiple stakeholders including supply chain & KAMs to ensure competitive selection
• Performed basket analysis & performed experiments based on the results to increase AOV using combo offers and better grammage selection
• Conducted customer interviews & primary surveys to understand major pain points and coordinated with teams to solve the problems & help improve retention

Jun 2020 – Dec 2020 · 6 mos

• Responsible for building salience for brands including Samsung, Vivo & Oppo
• Executed social media, SEO, SEM & retargeting campaigns to build salience & Increase traffic for above brands
• Responsible for Digital & Print PR during The Big Billion Days' 20
• Responsible for planning, designing, and increasing adoption for the VAS services purchased with mobiles (includes mobile protection service, smart upgrade, product exchange, etc.)
• Tracked & analyzed merchandizes' performance & executed different strategies to increase views, CTR & conversion
• Ideated and designed the student program for the Mobiles category to increase early-stage customer acquisition & build loyalty. The initiative was later adopted by multiple categories across Flipkart

May 2020 – Jun 2020 · 1 mo · WFH

• Worked on revamping the corporate proposal deck required for CSR and other collaborations
• Redesigned the volunteer program to increase reach and productivity; Initiated new processes to grow the volunteer base
• Designed launch and operations strategy for upcoming E-commerce site ' Gramyumm'
• Created detailed social media marketing strategy for Facebook and Instagram handles; Gave complete KT and practical sessions to the team on execution methods

Apr 2019 – May 2019 · 1 mo · Bengaluru Area, India

• Worked on understanding brand objectives of companies working with Flipkart Grocery and digital agencies and suggested capabilities required to increase Ads. Objectives fulfilled were:
• Interview brand managers (of FMCG) and digital agencies to understand different brand marketing
• objectives and how do they select the digital platforms to achieve those objectives
• Do competitive benchmarking to find what metrics are being captured by Flipkart’s competitors in
• terms of an Ad platform
• Analyze current capabilities of Flipkart in terms of Ad platform and recommend new capabilities in
• order to position itself as a Brand Marketing platform
• Pitch the recommendations to 2-3 brands, and implement these new capabilities

Aug 2016 – Jun 2018 · 1 yr 10 mos · Bangalore, IDC

• Contributed to QBDT Payroll-Direct Deposit Service Decomp Project and handled migration and
• rollback to/from the new service.
• Worked on technologies like Java, Selenium, GraphQL, ActiveMQ and AWS.
• Completed UI Automation of Sales Form Generation in QuickBooks Online.
• Worked on Automation testing of Printing Service of QuickBooks Online.

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

• Developed an Android Application for BRICS forum to help people become aware of the organisation.

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

May 2014 – Jul 2014 · 2 mos · New Delhi Area, India

• Learnt and worked on technologies like Java and Android.