Shailja Mittal — Head of Growth
Marketing leader and consultant with a strong background in maximising global scale and LTV through UA and other growth levers. Expert in performance marketing, user acquisition, hybrid monetisation, marketing analytics, creative strategy, and Ad-tech innovation. With an industry exposure of 11+ years, an entrepreneurial mindset forms the cornerstone of Shailja's thought process. Skilled in optimizing multi-channel strategies, leveraging SDK networks, DSPs, MMPs, story-telling and data-driven decision-making to drive scalable growth. Shailja has managed marketing budgets exceeding $50M/year, excelling as both a leader and an individual contributor at some of the fastest-growing B2C organizations across gaming, mobility, retail-tech, and e-commerce. Passionate about building high-performing teams with a modern approach to people management. Shailja thrives on challenging roadblocks while continually shooting for excellence. Every role that she has stepped into, she has thought outside of the box and executed innovative ideas as a problem solver & leader. Beyond her corporate roles, Shailja has advised startups in their 0-to-1 journey, helping brands like Paragon expand beyond their early adopters. Outside of work, Shailja is passionate about discovering product innovation in Earth-sustainability, Traveling to places with treasured cultures and geographical wonders, exploring deep space science and astrophotography. Currently, she is honing her Ai, and storytelling/emotion based marketing skills to enhance audience engagement on gaming ads.
Stackforce AI infers this person is a B2C marketing expert with a strong focus on gaming and performance marketing.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs 5 mos
Career Highlights
- 11+ years in performance marketing and user acquisition.
- Managed marketing budgets exceeding $50M/year.
- Expert in creative strategy and data-driven decision-making.
Work Experience
Arcade.com
Head of Growth Marketing (3 mos)
Mobile Premier League (MPL)
Associate Director, Growth (UA) (1 mo)
Moonfrog Labs
Manager, Global User Acquisition (Stillfront) (1 yr 7 mos)
Zynga
Manager, Growth Marketing & UA (1 yr 5 mos)
Associate Manager, Growth Marketing & UA (1 yr 2 mos)
Conversion Analyst (8 mos)
Women in Games
Women in Games Ambassador (1 yr 10 mos)
Bounce
Senior Marketing Manager (6 mos)
Brand & Performance Marketing Manager (4 mos)
Perpule
Product Marketing Manager (10 mos)
Zapyle
Marketing Lead (1 yr 5 mos)
Wooplr
Growth Marketing & Product Innovation (1 yr 7 mos)
Koncept Analytics Pvt Ltd
Associate Financial Analyst (6 mos)
Naukri.com
Copywriter (3 mos)
Deloitte India
Summer Intern (1 mo)
Education
Leadership Program at Reforge
B.A. Economics Honours at Delhi University
Executive MBA at Global Governance Initiative
