Nakul Surana

Business Development Executive

Gurgaon, Haryana, India4 yrs 10 mos experience

Key Highlights

Led a team of 120 members in a major festival.
Implemented 100% cashless registration for events.
Raised highest marketing budget of ₹80 Lac.

Stackforce AI infers this person is a Data-Driven Marketing Consultant with expertise in Event Management and Operational Efficiency.

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Skills

Core Skills

Data AnalysisMarketing StrategyProject ManagementBusiness Development

Other Skills

MatlabConsumer BehaviourNLPPublic SpeakingEvent PlanningOperational EfficiencyProgrammingCreative WritingBusiness StrategyMarketing CommunicationsCC++HTMLMicrosoft ExcelMicrosoft Office

About

Currently Working as a Analytical Consultant. Experienced Head Of Marketing with a demonstrated history of working in the entertainment industry. Skilled in Consumer Behavior, Matlab, Performance Poetry, Business Development, and Marketing Strategy. Strong marketing professional graduated from IIT Kanpur.

Experience

Quantium

Associate Analyst

Jun 2017 – Jun 2018 · 1 yr · Greater Hyderabad Area

Major Projects:
 Propensity to refinance: Estimated Propensity of a property for a refinance using property and economic factors
 Property attribute Imputation: Imputed and quantified accuracy of key attributes
 Text Mining: Extract Key property features Using regex and NLP

MatlabData AnalysisConsumer Behaviour

Aurionpro

Consultant

May 2016 – Jul 2016 · 2 mos · Mumbai Metropolitan Region

Investigated order picking and warehouse management system to maximize picking efficiency with time window as a parameter
Identified root cause of major downtime and suitably modified concepts like α-nearness of spanning tree, path re-linking, GRASP
Implementation of recommendations reduced operational costs by 9 % and generated 95 % optimal paths within time

Data AnalysisOperational Efficiency

Antaragni iit kanpur

Head Marketing

Mar 2016 – Apr 2017 · 1 yr 1 mo · IIT Kanpur

Leadership:
Led a 3-tier team of 120 members and enhanced cooperation with more than 2,000 companies (YoY 47 % )
Played a pivotal role in taking major decisions on budget allocation and professional shows for the festival
Oversaw and successfully implemented 100 % cashless registration in collaboration with Paytm
Initiatives
Conceptualized the largest road trip (12,153 km) of India, organising mini-festivals in 14 cities including Nepal
Initiated the distribution of 2000 saplings for “Adopt a Tree” campaign and Green School Championship
Achievements
Revamped the structure and marketing campaign of Prodigy (Antaragni school championship), raising ₹ 10Lac
Associated Antaragni with 20 new firms including Maruti Suzuki, OLA, Parle Agro, Sub-way for the first time
Overhauled Antaragni open festival proposal, which increased overall participation by 24 % & raised ₹ 8 Lac
Raised ₹ 80 Lac cash sponsorship (Highest marketing budget till date) with year over year (YoY) growth 28 %

Marketing StrategyBusiness DevelopmentPublic Speaking

Vivekananda samiti

Head

Mar 2015 – Mar 2016 · 1 yr · IIT Kanpur

Vivekananda Samiti is one of the oldest clubs under the Students' Gymkhana functioning for over 48 years, thus spreading the message of Swami Vivekananda among the campus residents. We have conducted several activities which include community service like literary camps and health camps for the under-privileged children in and around the campus, weekly discussions on Swami Vivekananda's life and teachings, meditation sessions, talks and workshops on value education, distribution of Vivekananda literature among youth. Since a large fraction of the student population is going through stress and various emotional and mental problems, Vivekananda Samiti is playing a significant role in motivating and inspiring the youth to perform their duties informed by human values.