SUNDAR IYER

CEO

Mumbai, Maharashtra, India31 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled client brand GMV by 2-5x across multiple channels.
30+ years of leadership in eCommerce and channel strategy.
Expert in building profitable growth for consumer brands.

Stackforce AI infers this person is a B2B eCommerce and marketplace strategist with extensive experience in consumer goods.

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Skills

Core Skills

Channel StrategyE-commerce StrategyB2b SalesBrand ScalingBusiness PlanningBusiness StrategyExport StrategyBusiness Development

Other Skills

Distributioon ManagementStrategic PartnershipsMarketplace ManagementQuick CommerceInstitutional SalesP&L ManagementMarketing ManagementDistribution ManagementOperations ManagementDigital MarketingBusiness-to-Business (B2B) SalesMarket StrategyInternational SalesRelationship ManagementSales Operations

About

Brands I work with grow 2–5x on marketplaces. Here is how. I help consumer brands — in FMCG, Beauty & Personal Care, Consumer Electronics, and Fashion — build structured, profitable growth across Amazon, Flipkart, Quick Commerce (Blinkit, Zepto, Instamart), GeM, and Modern Trade. Most brands stall online not because of competition — but because their channel structure, pricing, and execution are misaligned. That is the exact problem I solve. What I bring: • Scaled client brand GMV by 2–5x through structured multichannel strategy • 30+ years across ABB India and Crompton Greaves, managing P&L, distribution, and GTM strategy at VP and CXO level • Built eCommerce, Quick Commerce, GeM, and Modern Trade channels from ground up for consumer brands I work with founders and leadership teams who know something is not scaling — and want to fix it structurally, not just spend more on ads. Based in Mumbai | Working with brands across India Open to: Senior leadership roles (VP / CXO) in eCommerce, Channel Strategy, or GTM Also available for consulting retainers with consumer brands ready to scale If your brand should be doing more online than it is — send a message.

Experience

I, inc

Chief Executive Officer

Aug 2019 – Present · 6 yrs 7 mos · Mumbai, Maharashtra, India · Hybrid

I, Inc. — Chief Executive Officer (Aug 2019 – Present)
Scaled client brand GMV by 2–5x by restructuring marketplace presence across Amazon and Flipkart, resulting in sustainable revenue growth with improved channel economics
Launched and stabilised Quick Commerce operations on Blinkit, Zepto, and Instamart for consumer brands in FMCG and Beauty, resulting in high-velocity new revenue channels
Built GeM and institutional sales pipelines for 5+ consumer brands by creating end-to-end government sales frameworks, resulting in diversified B2B revenue streams

Distributioon ManagementStrategic PartnershipsChannel StrategyE-Commerce Strategy

Crompton greaves

2 roles

Global Business Head : E-Commerce and Modern Retail, Consumer Products, Crompton

Jun 2015 – Aug 2019 · 4 yrs 2 mos

Spearheaded eCommerce and Modern Trade expansion by building a nationwide distribution network and a high-performance sales team, resulting in consistent P&L outperformance and aggressive revenue milestones
Designed and executed multichannel marketing campaigns across digital and retail, resulting in measurable improvement in brand visibility and product sell-through
Forged strategic alliances with key retail and corporate partners by identifying and negotiating high-value GTM opportunities, resulting in expanded national market reach

P&L ManagementInstitutional SalesE-Commerce StrategyChannel Strategy

GENERAL MANAGER- GLOBAL HEAD STRATEGY AND BUSINESS PLANNING- CONSUMER PRODUCTS DIVISION

Jul 2012 – May 2015 · 2 yrs 10 mos

Restructured the dealer and distributor network by executing a comprehensive channel strategy review, resulting in significant expansion of Crompton's distribution reach and improved channel profitability
Improved organizational performance by developing a rolling business plan, a new sales reporting system, and an upgraded budgeting process, resulting in greater operational efficiency and financial discipline across the division
Pioneered Crompton's eCommerce entry by building new digital capabilities and establishing a Business Insights function, resulting in innovative new customer channels and a platform for accelerated online growth

Distributioon ManagementStrategic PartnershipsChannel StrategyBusiness Planning

Crompton greaves consumer electricals ltd.

Vice President- Global Business Head Modern Retail and Ecommerce

Jun 2015 – Aug 2019 · 4 yrs 2 mos · Mumbai Metropolitan Region

Crompton Greaves — VP, eCommerce & Modern Trade (Jun 2015 – Aug 2019)
⚠ Note: Remove the duplicate entry. Keep only one Crompton role.
Spearheaded eCommerce and Modern Trade expansion by building a nationwide distribution network and a high-performance sales team, resulting in consistent P&L outperformance and aggressive revenue milestones
Designed and executed multichannel marketing campaigns across digital and retail, resulting in measurable improvement in brand visibility and product sell-through
Forged strategic alliances with key retail and corporate partners by identifying and negotiating high-value GTM opportunities, resulting in expanded national market reach

Business-to-Business (B2B) SalesP&L ManagementExport StrategyBusiness Development

Abb ltd., india

VICE PRESIDENT, HEAD COUNTRY EXPORTS ABB INDIA

Jun 2010 – Apr 2011 · 10 mos · Bangalore, India

Held full P&L responsibility for ABB India's entire export business by managing cross-functional teams across sales, supply chain, and operations, resulting in top-line revenue growth and improved export margins
Expanded global market presence by strategising and executing geography-specific export plans across key international markets, resulting in increased ABB India revenues within the ABB global ecosystem
Strengthened the international distributor and client network by building high-trust relationships across key geographies, resulting in seamless operations and improved customer retention

Business-to-Business (B2B) SalesP&L ManagementExport StrategyBusiness Development

Abb ltd.

2 roles

ABB India — Business Head, HV Products Exports (Apr 2001 – Jun 2010)

Apr 2001 – Jun 2010 · 9 yrs 2 mos

Grew export revenue from $6M to $10M by executing targeted market strategies in Australia and Sub-Saharan Africa, resulting in ABB's Australia market share rising from 5% to 54% within 2 years
Maintained 33% market share across South Asia and Asia Pacific by nurturing key international client relationships and executing region-specific GTM strategies
Secured 24% market share in the US market in 2000–2001 by positioning ABB's high-voltage products competitively against global players

ABB India — Business Head, HV Products Exports (Apr 1996 – Apr 2001)

Nov 1993 – Apr 2001 · 7 yrs 5 mos

ABB India — Business Head, HV Products Exports (Apr 1996 – Apr 2001)
Grew export sales from $2M to $6M within 2 years by opening new international markets and building distributor relationships across South Asia and Asia Pacific
Maintained 85% domestic market share for circuit breakers by executing strong regional sales strategies across North and South India
Served as Key Account Manager for Europe, strengthening ABB's strategic partnerships across the continent