Dominic Archibald

VP of Marketing

San Francisco, California, United States25 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in global marketing leadership.
Expert in customer acquisition and engagement strategies.
Strong background in product marketing and sales operations.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in customer acquisition and product marketing.

Contact

Skills

Core Skills

Marketing StrategyCustomer AcquisitionProduct MarketingCross-functional LeadershipDemand GenerationCustomer MarketingSales DevelopmentTalent AcquisitionSales OperationsForecast Management

Other Skills

Start-upsSalesforce.comStrategySaaSProduct ManagementExecutive ManagementSalesAnalyticsManagement ConsultingSix SigmaSales ManagementContract NegotiationCompetitive AnalysisBusiness StrategyCorporate Development

About

It's this simple: I love my job. After many years of climbing the corporate ladder without much of a sense of purpose, I have found purpose at LinkedIn. I believe that LinkedIn, at its essence, is a platform to make the world a better place. LinkedIn’s vision is to create economic opportunity for every professional in the world, and we are on a path to realize that vision. Prior to LinkedIn, I spent several years in consulting, where I learned a structured approach to business management that provides the foundation for how I approach my professional life.

Experience

5 roles

VP Growth Marketing, LinkedIn Marketing Solutions

Promoted

Oct 2025 – Present · 5 mos

Senior Director of Marketing, LinkedIn Marketing Solutions

Promoted

Sep 2019 – Oct 2025 · 6 yrs 1 mo

Leading global marketing for the mid-market segment of LinkedIn Marketing Solutions, a multi-billion dollar advertising platform. Responsible for all new customer acquisition, field marketing, and at-scale customer engagement & education programs.

Marketing StrategyCustomer Acquisition

Director of Product Marketing, LinkedIn Sales Solutions

Promoted

Sep 2016 – Aug 2019 · 2 yrs 11 mos

Led Product Marketing for LinkedIn's Sales Solutions business, with three core responsibilities. First, Product Marketing provides insight to the LinkedIn Product team during early product development to shape new product ideas, typically by defining and validating the key customer pain points that we hope to solve. Second, the team is responsible for bringing new products to market, including preparing the Field Sales team to sell, enabling Customer Success to support the product, and aligning Field Marketing to promote via integrated campaigns. Finally, the Product Marketing team leads broad cross-functional growth initiatives, e.g., identifying a new target segment and developing a plan to win the segment.

Product MarketingCross-functional Leadership

Director of Demand Generation and Customer Marketing, LinkedIn Sales Solutions

Jan 2015 – Sep 2016 · 1 yr 8 mos

Led acquisition and Customer Marketing for LinkedIn's Sales Solutions business, covering both field sales and online businesses. These teams were responsible for generating broad awareness about LinkedIn's Social Selling vision, converting this interest into actionable leads that convert to sales, and helping existing customers find value with our products.

Demand GenerationCustomer Marketing

Global Head of Sales Development for LinkedIn Sales and Marketing Solutions

Feb 2012 – Dec 2014 · 2 yrs 10 mos

Led the Global Sales Development function for LinkedIn Sales and Marketing Solutions. Sales Development has two primary functions at LinkedIn:
1) To find and develop star Sales talent
2) Acquire new prospective customers for the Sales team
Prior to this role, I led Global Sales Operations for the Sales Development department across all business lines.

Sales DevelopmentTalent Acquisition

Silverspring networks

Director, Worldwide Sales Operations

Mar 2010 – Nov 2011 · 1 yr 8 mos · Redwood City, CA

As the head of Global Sales Operations, my goal was to enable the Sales Team to transform the world with the idea of Smart Grid. During my time in this role, I focused on three key areas of responsibility. First, I managed the company's forecast, including integrating the demand plan with supply chain and communicating forecast status to the executive team. Second, I partnered with the company's Sales Executives to develop their account strategy for their most strategic deals. Finally, I implemented and managed the processes and systems that powered the Sales Team, including planning and implementing Sales territories and comp, and championing pipeline management discipline.

Sales OperationsForecast Management