Donna McCurley

Co-Founder

Phoenix, Arizona, United States22 yrs experience
AI Enabled

Key Highlights

  • Creator of AI Sales Operating System™
  • Increased AE pipeline coverage by 3x in 90 days
  • Expert in transforming sales processes with AI
Stackforce AI infers this person is a SaaS Sales Enablement Leader with a focus on AI integration.

Contact

Skills

Core Skills

Sales EnablementArtificial Intelligence (ai)

Other Skills

Business-to-Business (B2B)Sales OperationsSales Management CoachingSalesLinkedIn TrainingE-LearningSales ProcessSocial MediaStrategic PlanningSellingSales PresentationsHealthcareOnline PublishingSoftware DocumentationStrategy

About

I help B2B SaaS CROs stop automating broken processes and start revealing what actually drives revenue. 20+ years in sales enablement trenches. Now using AI to diagnose truth before building transformation. Microsoft invited me to their HQ to teach this approach. Because companies need to extract value from what they own,not buy more software. Built the AiSOS methodology: Diagnose → Build → Enable (In that order. Always.) Diagnosis-First Implementation – Conducting deep operational audits to identify where sellers lose time, where deals stall, and where data breaks—quantifying ROI before building a single agent. Build Trust-Based Agent Deployment – Starting with on-demand agents that sellers control and trust, then progressing to autonomous orchestration—never automating what hasn't been validated. Enable Revenue-Critical Automation – Designing and deploying agents that directly impact pipeline velocity, win rates, and seller efficiency—from 3-hour proposal processes compressed to 20 minutes to systematic stalled-deal recovery.

Experience

Altira consulting

Managing Partner, Founder

Apr 2025Present · 11 mos · Phoenix, Arizona, United States · Remote

  • The best B2B sales orgs of the next three years won’t be “AI‑enabled” in theory. They’ll be human + agent partnerships by design. I started AiSOS to help CROs and revenue leaders get there first without adding yet another platform to their stack.
  • I work with mid‑market B2B sales organizations to turn AI from buzzword to operating system. That starts by defining your AI sales identity: how you sell, where friction really lives, and which agents will actually move revenue. From there, I design a practical roadmap, then help you build and embed agents directly into the tools your sellers already live in.
  • My background is in sales enablement and RevOps, which means I’ve seen exactly what reps ignore, and I refuse to ship anything that becomes shelfware. Every engagement connects the dots between strategy, agents, and adoption: from prioritized use cases, to telemetry and governance, to training that teaches reps how to partner with agents in the field.
  • AiSOS isn’t a shiny AI toy. It’s a transformation layer for your go‑to‑market motion, built to show up in pipeline, cycle time, and win rates.
  • AISOS helps CROs turn random AI pilots into governed, revenue-linked agents across the sales cycle. We map your AI identity, deploy agents in your tools, and train reps to use them, so you see measurable pipeline lift without adding another platform.
Business-to-Business (B2B)Sales EnablementArtificial Intelligence (AI)Sales Operations

Servicechannel

Senior Director, Global Sales and Revenue Enablement Leader

Jan 2023Dec 2025 · 2 yrs 11 mos · Austin, Texas Metropolitan Area · Remote

  • At ServiceChannel, I lead two teams: Sales Enablement and Business Development Representatives (BDRs).
  • Led the development and launch of the AI Sales Operating System™ to improve sales productivity and pipeline generation.
  • Increased AE pipeline coverage by 3x within 90 days by integrating AI workflows across the sales cycle.
  • Created and delivered AI Sales Training programs used by 100+ sellers across SMB, Commercial, and Enterprise segments.
  • Streamlined seller workflows by integrating ChatGPT, Sales Navigator, Gong, and SalesLoft into daily prospecting routines.
  • Collaborated with Revenue Ops and Marketing to align messaging, lead routing, and SDR effectiveness.
Business-to-Business (B2B)Artificial Intelligence (AI)Sales Management CoachingSalesSales Enablement

Taos

Global Sales Enablement

Nov 2021Jan 2023 · 1 yr 2 mos · California, United States

  • I’m best known for two things: (1) Increasing reps Average Deal Size (ADS). I increased ADS by 30% in one month just by making one change. (2) Reducing Reps Time to Productivity. I understand how the brain learns and I can take any topic and make it simple to understand and quickly apply.
  • I do this by building Sales Processes, Methodologies and Remote Sales Training Programs that strip out the noise and focus on operational KPIs that drive business results. Anyone that works with me knows that I ALWAYS ask, "How can we build 'this' so that reps can rinse and repeat success?"
  • I believe in Onboarding Programs, but they need to have a business outcome.
  • I believe in Continuous Learning, training that is less than 20 min., delivered weekly and solicits input and gathers information from the people that know what is going on with our customers and that is our sellers!
  • I accelerate revenue growth by...
  • DESIGNING learning content that sellers find valuable. NEVER DELIVER TRAINING AS A PPT UNLESS YOU ARE A BEGINNER.
  • BUILDING learning content so that sales professionals retain information.
  • DELIVERING learning content so that sales professionals have access to content when they need it most.
Business-to-Business (B2B)Sales Management CoachingSalesSales Enablement

Ncr corporation

Executive Director, Global Sales Enablement

Oct 2020Oct 2021 · 1 yr · Atlanta, Georgia, United States

  • I make selling simple by striping out the noise and focusing on what matters most.
  • #1 rule, meet the customer where they are. Selling is like a roller coaster, create enough momentum early in the sales process and then ride that momentum throughout the sales cycle.
  • I create continuous learning environments for sales professionals - consistently delivering enablement and training in bite-size chunks.
  • I accelerate revenue growth by...
  • DESIGNING learning content that sellers find valuable.
  • BUILDING learning content so that sales professionals retain information.
  • DELIVERING learning content so that sales professionals have access to content when they need it most.
Business-to-Business (B2B)Sales Management CoachingSalesSales Enablement

Curvature

Director Sales Enablement

Jan 2018Apr 2020 · 2 yrs 3 mos · Charlotte, North Carolina Area

  • Experienced at driving value for sales organizations as a Sales Enablement Leader. Ensuring sellers adopt standard sales processes; utilize full technology stack and have the right competencies through rigorous training and development. Strong understanding of using LinkedIn and Twitter for lead generation. Continually measuring the impact of the Sales Enablement function to demonstrate contribution to the business.
  • TRAINER: Built and delivered a sales onboarding program for sales teams (field, inside, channel and sales support) that enabled new hires to start training day one. Reduced ramp up time from 10 months to 2 months and reduced turnover.
  • CONTENT DEVELOPER: Built a continuous learning program, providing sellers with bite-size, sales focused, engaging, chunks of information, delivered weekly.
  • SPEAKER: Presented my continuous learning program at DreamForce and at the Sales Enablement Soiree
SalesSales Enablement

Sbi | sales benchmark index

Senior Consultant

Jan 2016Feb 2018 · 2 yrs 1 mo · Charlotte, North Carolina Area

  • SBI uses the Revenue Growth Model to help companies accelerate their rate of revenue growth. This allows our clients to get access to and implement the best practices from the top sales and marketing organizations.
  • Upsell: 100% of existing accounts and help to close net new business; excel at identifying gaps and positioning solutions to solve key business challenges.
  • Saved at-risk key accounts by partnering across the organization to resolve issues and ensure client satisfaction.
  • Worked with Sales Enablement departments across multiple organizations (McAFee, HPe, Workfront) to build and deliver strategic learning experiences by sales roles.
SalesSales Enablement

Sales performance international

Sales Enablement Manager

May 2014Apr 2015 · 11 mos · Charlotte, North Carolina Area

  • Built and delivered a LinkedIn Online Sales Training curriculum for sales professionals focused on positioning Solution Selling.
  • Created an Onboarding curriculum focused on Territory Planning, Account Planning, and Solution Selling Methodologies.
  • Worked with the Marketing Team to design, develop and deliver scalable and sustainable learning solutions for sales professionals.
SalesSales Enablement

Joerns healthcare

Director of Learning and Development

Jun 2007May 2014 · 6 yrs 11 mos · Charlotte, NC

  • Created a 5-step Strategic Learning Model with embedded competencies that aligned with the selling cycle. Interface with VP of Marketing, VP of Sales and key stakeholders to ensure synergy amongst each department. Developed and delivered over 30 webinars via GoToWebinar; Designed over 40 web enabled courses; Saved the company over $300,000 in travel and LMS expenses through the use of innovative technologies (iTunes U).
  • Worked with outside consultants to build and deliver a LinkedIn Sales Training Curriculum for sales reps.
SalesSales Enablement

Charlotte mecklenburg schools

Academic Facilitator

Aug 2004Aug 2007 · 3 yrs · Charlotte

  • Worked with high school teachers to create dynamic curriculum using a variety of educational software platforms; Provided leadership and direction to students by un-derstanding educational goals and methodologies; Spearheaded the analysis for demonstrating the value of technology integration and presented findings and rec-ommendation to school leadership teams
SalesSales Enablement

Eds group

Training Account Manager

Oct 2001Oct 2002 · 1 yr · Herndon, VA

  • Created the leadership and designed the training needed for a $5 billion contract (NMCI) with the Navy; Served as liaison for discussion involving implementation and communication amongst subcontractors; Developed strategies to transform technology approach to a digital business model and to maximize the benefits of governments IT investment; Presented suggestions to client along with a summary of the expenditures involved; Improved productivity resulting from realignment of resources and pinpointing areas to improve work processes.

Cisco systems

Technology Trainer and Writer

Nov 2000Aug 2001 · 9 mos

  • Assisted sales force in developing a pipeline of opportunities for beta testing VoIP technology using SIP (CUJO); Designed training documentation needed to perform day to day activities and interact with potential clients; Designed, developed and trained customers using instructional design methodologies to increase knowledge, skills, efficiency and productivity of employees; Designed Training Templates and User's Manuals to deliver classroom technology solutions and assure compliance with specifications; Interviewed subject matter experts. I was part of a company wide layoff.

Education

Stephen F. Austin State University

BS — Education

Jan 1990Jan 1994

Gardner-Webb University

Masters of Education (Ed.M) — School Leadership

Jan 2005Jan 2006

Whitehouse

Diploma — English Language and Literature/Letters

Jan 1983Jan 1989

ASTD

Essentials of Brain-Based Learning

Jan 2014Present

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