Jason P. Yoong

Co-Founder

Honolulu, Hawaii, United States16 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led $400M+ marketing budget at Dentsu Aegis.
  • Co-founded a successful venture-backed startup.
  • Serves on advisory councils for Harvard Business Review.
Stackforce AI infers this person is a seasoned leader in eCommerce and digital marketing with a strong SaaS focus.

Contact

Skills

Other Skills

Digital MarketingPublic RelationscomScoreMedia PlanningDigital MediaMedia BuyingDigital StrategyDoubleClickMobile MarketingIntegrated MarketingInteractive MarketingMedia StrategyOnline AdvertisingMobile AdvertisingNew Media

About

Over 15+ years, I’ve run $1B+ organizations in eCommerce, advertising, media, and marketplaces — led 40+ person teams, owned P&L, managed $400M+ marketing budgets, and won multiple awards for driving measurable growth and ROI. Operating leader at Amazon, Dentsu Aegis, and Universal McCann (IPG). Then, raised $8M seed as the founding team of a venture-backed software startup and built the go-to-market motion from zero to traction. Today, I am the Co-Founder & COO of Level Up, a career success platform built to help ambitious professionals make career breakthroughs and become AI+ to win in the AI age. The platform spans a weekly newsletter, video podcast, paid membership community, leadership development courses, and custom AI GPTs for 24/7 executive coaching. I also serve on the Harvard Business Review (HBR) advisory council and as a mentor at First Round Capital and Techstars.

Experience

Harvard business review

Advisory Council

Aug 2024Present · 1 yr 7 mos

Level up leadership

Co-Founder & COO

May 2023Present · 2 yrs 10 mos

  • Level Up is a career success platform built to help ambitious professionals make career breakthroughs and become AI+ to win in the AI age. The platform spans a weekly newsletter, video podcast, paid membership community, leadership development courses, and custom AI GPTs for 24/7 executive coaching.

First round fast track

Mentor

Feb 2023Present · 3 yrs 1 mo

Ownit

Founding Team

Sep 2021Apr 2023 · 1 yr 7 mos · Seattle, Washington, United States

  • Raised $8M seed from Caffeinated Capital, SciFi VC, GGV Capital, and Abstract Ventures. Led GTM, BD & Partnerships, Customer Success, and Sales. Fun roller coaster with a group of pirate builders.

Amazon

2 roles

Head of Program, Amazon Marketplace

Promoted

Nov 2019Sep 2021 · 1 yr 10 mos · Seattle, Washington, United States

  • Launched and owned the Voice of Seller program as the single-threaded leader. Led Voice of Seller Roundtables and helped improve products, programs, and policies across Amazon Worldwide Consumer Stores.
  • Also served as:
  • Alexa Accelerator & Techstars mentor.
  • Amazon Fishbowl (fireside chats) moderator, hosted talks with Alexis Ohanian, Ryan Holiday, IN-Q, Elad Gil, Leon Logothetis, Jennifer Risher, and more.
  • Amazon Candid Chatter Ambassador to raise the bar on the interview experience.
  • Connect@Amazon Committee Member (launched 1st ConnectCon event).
  • Left to do a VC-backed software startup (raised $8M seed) with a group of builder pirates.

Business Development, Amazon Marketplace

May 2017Nov 2019 · 2 yrs 6 mos · Seattle, Washington, United States

  • Our team led Amazon Marketplace GTM strategy for emerging and Direct-to-Consumer (DTC) brands. Responsible for building business development strategy with product, marketing, and operations to accelerate adoption of new and existing Marketplace initiatives.

Techstars

Mentor

Jul 2019Present · 6 yrs 8 mos

Dentsu aegis network

Vice President, Digital Marketing & Strategy

Jul 2016Apr 2017 · 9 mos · Los Angeles, CA

  • Deployed $400M+ marketing budget for Fox Broadcast (TV Shows) and Fox Sports.
  • Owned digital department P&L.
  • Led digital marketing strategy and multi-million dollar upfront negotiations.
  • Agency point of contact for Fox Broadcast CMO and SVP of Marketing.
  • Managed 40-person organization.
  • Cynopsis TV Awards winner for top media executive.
  • OTCMKTS: DNTUY

Um worldwide

4 roles

Director, Digital Marketing

Promoted

Aug 2014Jul 2016 · 1 yr 11 mos · Los Angeles, California, United States

  • Deployed $250M+ marketing budget for Sony Pictures Entertainment Theatrical, Sony Electronics, and Sony Pictures Television.
  • Led digital marketing strategy and multi-million dollar upfront negotiations.
  • Managed 20-person team.
  • Multiple award winner from IAB, OMMA, Digiday, MMA, 4A's, and ThinkLA.
  • NYSE: IPG

Manager, Digital & Offline Marketing

Promoted

Jun 2012Aug 2014 · 2 yrs 2 mos · Los Angeles, California, United States

  • Digital and Offline (TV, Print, Radio, OOH) marketing for Sony Electronics and Sony Pictures Television.
  • Managed 8-person team.

Digital Media Planner

Promoted

Feb 2011Jun 2012 · 1 yr 4 mos · Los Angeles, California, United States

  • Digital marketing for Sony Electronics.
  • Managed 2 assistant digital media planners.
  • Selected by C-suite to represent company in The American Association of Advertising Agencies (4A’s).

Assistant Digital Media Planner

Apr 2010Feb 2011 · 10 mos · Los Angeles, California, United States

  • Digital marketing for Sony Electronics.

Thinkla

Advisory Board Member

Apr 2013May 2018 · 5 yrs 1 mo · Los Angeles, California, United States

Movoxx, inc.

Intern, Mobile SMS Ads

Jan 2010Apr 2010 · 3 mos · Los Angeles, California, United States

  • College internship. Acquired by Motricity (NASDAQ: MOTR) for $100M.

Sony pictures entertainment

Intern, Worldwide Digital Marketing

Jun 2009Dec 2009 · 6 mos · Los Angeles, California, United States

  • College internship.

R&cpmk

Intern, Media & PR

Jan 2009May 2009 · 4 mos · Los Angeles, California, United States

  • College internship.

News america marketing

Intern, Sales & Marketing

Feb 2008Dec 2008 · 10 mos · Los Angeles, California, United States

  • College internship.

Usc viterbi school of engineering

Intern, Financial Research Assistant

Feb 2008May 2008 · 3 mos · Los Angeles, California, United States

  • College internship.

Force10 networks

Intern, Special Projects (Tech)

Jun 2005Aug 2005 · 2 mos · San Francisco Bay Area

  • High school internship. Acquired by Dell (NYSE: DELL).

Homeloancenter.com (acquired by lendingtree)

Intern, Finance & Accounting

Jun 2004Aug 2004 · 2 mos · Irvine, California, United States

  • High school internship. Acquired by LendingTree (NASDAQ: TREE).

Education

University of Southern California

Bachelor of Arts (B.A.) — Pre-Law & Communication and Media Studies

Jan 2007Jan 2010

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